SEO Wix : The Ultimate Guide to Optimal Search Engine Optimization

You create your website with Wix and you're wondering how to make it more visible on Google? You've come to the right place! In this article, we explain everything you need to know about optimize the SEO of your Wix site. That you start or if you already have experience as a web developer, you'll find practical advice, tips and tricks for useful tools and the best strategies for improve your position in search results.

Understanding the fundamentals of SEO on Wix

SEO: definition and importance for your visibility

SEO too known as natural referencing, refers to all the techniques used to improve a website's position in the results of search engines such as Google. In contrast to paid advertising (SEA), SEO relies on technical and content optimization that attract organic traffic (i.e. from search engines), without having to pay.

It's important to optimize your website's SEO because over 90 % clicks are on the first page of Google, and in particular on the first search results. Visit The first 3 results alone attract 75 % of these clicks. If your website is poorly referenced, it will have unlikely to be seenno matter how well designed.

Definition of the Wix platform 

Wix is a platform for online website creation that lets anyone build a professional website without programming skills. Thanks to its drag-and-drop editor, you can customize the look and feel of your website quickly and easily. You can create showcase sites, online stores, blogs and much more, with complete design freedom.

Wix offers hundreds of customizable templates, integrated marketing tools, included hosting and customer support. Its ease of use makes it a solution very popular for companies who want to get their online presence up and running quickly.

The role of Wix in your SEO strategy

Wix has long been reviewed for its SEO performance, but has made enormous progress since then. Today, it's a platform that's perfectly compatible with SEO requirements. Wix directly integrates numerous tools and functionalities that facilitate SEO optimization of your website.

Here's how Wix can help you with your SEO strategy: 

Wix puts regularly updated its SEO features to adapt to the latest requirements of Google's algorithms. 

The platform enables easy integration with external analysis tools such as Google Search Console and Google Analytics, to track your SEO performance.

You can easily modify titles, descriptions, image alt tags, URLs and other elements important to SEO directly from the Wix editorwithout any technical knowledge.

Wix offers specific tools such as the Wix SEO Wiz, which guides you step by step in optimizing your site, from keyword research to metadata writing.

Wix automatically handles many technical aspects of SEO, such as creating a sitemapmanagement robots.txt files and code optimization, which is important so that Google can explore and index your site correctly.

On-Page Optimization: Mastering the key elements

On-Page Optimization includes all the actions you can perform directly on your Wix site to improve referencing. These optimizations enable search engines to understand the content of your pages and assess their relevance to user queries, while providing a better experience for your visitors.

Choosing the right keywords: effective research

Visit choosing the right keywords is the foundation of any SEO strategy. These are the terms your potential visitors type into Google to find information, products or services.

To perform a keyword search, you need to understand what your target audience is looking forIt's also interesting to see what kind of words they use, and what kind of problems they're trying to solve. It can also be interesting analyze the competition by looking at the keywords used by competing sites that are well positioned in search engines.

There are many specialized keyword search toolsAmong them are : 

Google Keyword Planner : The tool requires a Google Ads account (even without spending any money), and gives you keyword ideas, estimated search volume and level of competition.

Google Trends : allows you to analyze the popularity of a keyword or phrase over time, and compare multiple terms. You can see search trends by region, by category, and identify hot topics. 

KWFinder : This tool is particularly useful for finding long-tail keywords with low competition.

Semrush: is a comprehensive SEO suite that includes a powerful keyword research tool. It offers detailed data on search volume, ranking difficulty, search intent, competitive analysis, long-tail keywords and more. 

Ahrefs : Similar to Semrush, its keyword explorer provides highly accurate keyword data, including ranking difficulty, clicks, potential traffic, and an analysis of pages that are already ranking.

SERPmantics :  from a keyword, the tool suggests a list of the most relevant keywords to include in your content, based on the best SERP results, Google's expectations and the search intentions of Internet users. 

It is advisable to use a combination of broad, highly sought-after long-tail keywords and long-tail keywords who are more specific and less sought-after. The advantage of long-tail keywords is that they often attract a high volume of traffic. and are less competitive.

Example of a short-tail keyword: "women's boots".

Example of a long-tail keyword: "women's brown leather boots".

Optimizing meta titles and meta descriptions: attracting clicks

Visit title tags and meta description are the first things Internet users see in search results. They are decisive for incite visitors to click on your link rather than another. A good click-through rate tells Google that your page is relevant, which can indirectly improve your positioning.

The title tag: the importance of the main title

Visit title tag is the title displayed in search results. This is a very important criterion for SEO, but it's also a key factor in the success of a site. eye-catching element for the web user. It should be clear, concise (between 50 and 60 characters) and contain your main keyword.

Examples of title tags when entering the keyword "nila powder" on Google:

The meta description: convincing in a few words

Visit meta description appears below the title in search results. Although it doesn't directly influence positioning, it plays an important role for encourage visitors to click. It must summarize page content in 150 to 160 characters and include incentives such as action verbs or a clear promise.

Examples of meta descriptions when entering the keyword "nila powder" on Google:

Structuring content with Hn tags: a clear hierarchy

Visit Hn beacons (H1, H2, H3, etc.) are used to organize web page content into different sections and subsections. They act as a detailed map of your page, allowing both users and search engines to understanding the organization and the importance of the different sections.

To use Hn tags directly, proceed as follows: 

• Onlya single H1 per page, and it must correspond to the main title of your article or page. This is the most important title, and it must contain your main keyword.
• Visit H2 break down your content in large sections. They introduce the main ideas that support your H1. They can contain secondary keywords or variants of your main keyword.
• Visit H3, H4, H5, H6 are used for detail the sub-sections, in a hierarchical manner. The lower you go in the numbering, the more specific the content.

Optimizing URLs: easy-to-understand links

Visit URL must be simple, legible and explicit. A well-constructed URL enhances the user experience, and is also a criterion taken into account by Google in search engine optimization.

Among the characteristics of a Optimized URLit must : 

• be concisethe shorter the URL, the more effective it is easy to readto memorize and share;
• be relevant The URL must give a clear idea of the page's content even before you click on it;
• contain the main keyword targeted ;
• separate words with dashes (-) and not underscores (_) , dashes being the standard for Google ;
• contain lower-case letters ;
• avoid special characters.

Optimizing images with alt tags: accessibility and SEO

Visit images make your content visually appealing and pleasant to readbut they can also contribute to referencing of your website if they are well optimized. One element of this is the alt tag (or "alternative text").

A alt tag is a short descriptive text that you associate with each image. It is displayed if the image cannot be loaded (for example, due to a slow connection or technical problem). It's also read by screen readers for the visually impaired, making your website more attractive. more accessible. Accessibility is a ranking factor for Google. Above all, it enables Google to understanding the content of your imagesbecause search engines don't see images the way humans do. This gives you the opportunity to appear in the search results of Google Imagesgenerating additional traffic to your website.

How to optimize your alt tags ?

Describe precisely what the image represents. Imagine you're describing the image to someone who can't see it.

Integrate keywords naturally if it makes sense, whether it's your main keyword or a relevant secondary keyword. There's no need to go into excessive use of keywords since this is penalized by Google's algorithm.

Descriptions must be short and to the pointusually less than 125 characters.

Avoid repetitionThis is why we've chosen to start each search with "Image of..." or "Photo of...". The search engine already knows it's an image.

Improving loading speed: a smooth user experience

Visit loading speed pages on your site has a direct impact on the user experience and on your SEO. A slow site can be penalized in search results, and impatient visitors will leave without a second thought. Google favors fast sites because they offer a better experience. ranking factor.

Wix takes care of a large part of the technical optimization of loading speed, but there are also actions that you can undertake:

Compress your images before importing them into Wix to reduce their size without compromising quality. To achieve this, the image compression tools TinyPNG or ImageOptim can help you. 

Avoid heavy effects like excessive animations or the videos in the background. If you're integrating videos, it's best to host them on platforms such as YouTube or Vimeo and integration via a linkrather than hosting them directly on your Wix site.

Activate delayed loading for images not immediately visible.

For check the speed of your Wix siteyou can use our free tools Google PageSpeed Insights or even GTmetrix. They will give you a score and specific recommendations forr improve your performance.

Off-Page Optimization: Developing your authority

L'off-page optimization concerns everything that happens outside your sitebut which can improve your search engine positioning. The main objective is to gain authority and credibility with Google.

Netlinking: obtaining quality backlinks

Visit netlinking is to get inbound links called backlinks from other sites to yours. These links are perceived by Google as recommendations. The more your website is cited by reliable sources, the more it is considered to be relevant by Google.

It's better prioritize quality over quantity of backlinks. A single link from a highly reputable website in your niche will carry much more weight than fifty links from low-quality or irrelevant sites.

How to get good backlinks ?

• publish quality content that makes you want to share it (guides, infographics, studies, testimonials, etc.);
• offer to write articles for other blogs or sites relevant to your sector in exchange for a backlink. guest blogging ;
• Approach other sites in your domain to set up partnerships and exchange backlinks.
• Search for mentions of your brand or site that are not yet links, then contact the site owners to ask them to transform these mentions into clickable links.

Local referencing: attracting nearby customers

If your business is linked to a geographical locationyou need to work on the local referencing. This allows your site to stand out in geolocalized searches, often accompanied by a map. Google Maps.

Actions to be implemented :

Create or optimize your Google Business Profile form with complete information: address, opening hours, telephone number, link to your Wix site, photos, customer reviews...

Integrating keywords specific to your location in the content of your Wix website. Example: "hairdresser in Bordeaux". If you serve several cities, it's best to create dedicated pages for each one, optimized with the city's keywords.

Encourage your satisfied customers to leave reviews on your Google listing. Positive reviews increase your credibility and are a factor in local rankings. We recommend that you always respond to reviews.

Register your site with local directories such as Yellow Pages, Yelp, or regional business platforms.

A presence on social networks: boosting visibility

The links of the social networks aren't usually direct backlinks like website links, but your presence on social networks plays a big role in your visibility and can have a significant indirect impact on your SEO.

They reinforce your brand and your reputation. Besides, the more people know about your brand, the more likely they are to search for your name directly on Google, which is a strong signal of relevance to the search engine.

Social networks can drive traffic to your website, which sends positive signals to Google. 

Although Google does not count "likes" or "shares" as a direct ranking factor, a "like" or "share" is a direct ranking factor. strong activity on social networks can indicate popularity and authoritywhich Google can interpret as a sign of quality. Also, the more your content is shared, the more likely it is to be seen and mentioned elsewhere on the Internet. 

Some content published on networks can move up in Googleincluding those from YouTube, TikTok and Pinterest.

Wix tools for high-performance SEO

Wix offers several integrated tools which simplify search engine optimization of your website, even if you're not an SEO expert. These features enable you to configure, monitor and adjust your SEO strategy directly from your site.

Wix SEO Wiz: an assistant to optimize your site

Visit Wix SEO Wiz is a assistant integrated directly into the Wix platform, designed to help users optimize their site for search engines. It is particularly useful for SEO beginners, as it provides concrete recommendations.

How does Wix SEO Wiz work? 

During the initial setup, the wizard will ask you a few questions about your business, your niche and your objectives.

Depending on your answers, it will will suggest relevant keywords for your site. It will help you identify the keywords your target audience is likely to use to find you.

Based on this information, the wizard generates a customized SEO plan for your site to improve your referencing.

For each task, it provides detailed instructions on how to do it directly in the Wix editor. For example, he'll show you how to optimize the title tag of your home page, how to add alt tags to your images, or how to connect your site to Google Search Console. 

The wizard lets you check that each page complies with SEO best practices. It also allows you to track your progress and see which tasks have been completed and which remain to be done.

Google Search Console integration: tracking your performance

Google Search Console is a free tool from Google that lets you monitor your site's performance in search results. Once connected to your Wix site, you can obtain data for adjust your SEO strategy. Thanks to the tool, you can :

• see which keywords generate clicks to your site ;
• identify best-performing pages and those to be improved ;
• identify technical errors (non-indexed pages, sitemap errors, mobile ergonomics problems...);
• see which sites link to yours, i.e. inbound links. This is useful for analyzing your backlink profile;
• submit your sitemap to Googleto ensure that all your pages are well known to the search engine.

SEO apps on the App Market: additional functionalities

L'App Market is a kind of "app store" integrated into your Wix dashboard that lets you extend your site's functionality with applications. You'll find applications developed by Wix and by third parties, for different types of needs: marketing, e-commerce, communication, and of course, SEO. SEO applications on the App Market include : 

Site booster

• automatically registers your site with the major online directories;
• improves your local visibility;
• tracks positioning and traffic;
• submit your site to several search engines: Google, Yahoo, Bing and more.

Rabbit SEO Traffic Booster

• gives keyword suggestions;
• suggests content to improve your positioning;
• allows you to optimize your website's landing page.

SEO Setup Checklist

Gives you an interactive checklist so you don't forget anything in your SEO optimization:

• list of important tasks for optimizing your search engine optimization ;
• track your progress and remind you of actions to take ;
• practical tips for each optimization stage.

Bonus: the SERPmantics tool

SERPmantics is a semantic analysis tool. It helps content creators produce high-quality content, optimized for search engines and to meet web users' expectations. The aim is to have content that positions itself in the first Google search results. Among its features, the : 

• provides precise recommendations elements to integrate into your content to ensure it is optimized number of words, titles, paragraphs, links, images, videos, tables and lists ;
• suggests a list of keywords to be inserted throughout your content using a keyword ;
• identifies the main research intentions for a keyword ;
• allows compare to the first research results;
• generates securitiesand meta-descriptions and a optimal content plan based on search intentions and the best SERP results.

Track and analyze your SEO results

Optimizing your site for search engine optimization is not enough. monitor your results to find out what's working and what needs to be improved. Thanks to tracking tools, you can measure the impact of your actions and make more informed decisions.

Wix analysis tools: track your progress

Wix offers integrated dashboards to track your site's progress. These tools are easy to use and give you an initial view your referencing statistics. What you can analyze with Wix :

• the number of visitors on your site (total, per page, per source) ;
• l'traffic origin search engine, social networks, external links... ;
• visit most visited pages ;
• the rate rebound and average length of visit ;
• for e-commerce sites the salesincluding best-selling products.

Google Analytics: an in-depth analysis of your traffic

To go even further, Wix lets youintegrate Google Analyticsis a free web analysis tool from Google. It offers a wealth of data on visitor behavior and site performance. It allows you to : 

• know the visitor profiles (age, gender, geographical area, etc.) ;
• identify the pages on your website that convert best ;
• follow user path From first visit to purchase or contact;
• analyze the impact of your keywords and marketing campaigns.

Adjusting your SEO strategy: regular analyses

Trends, Google algorithms and user behavior evolve. This requires regular assessments to adapt your actions. To adjust your SEO strategy :

• analyze your performance every month ;
• correct poorly performing pages by improving their content, structure or internal links;
• test new keywords or new content formats ;
• please note Google updates.

FAQ: Answers to frequently asked questions

Is Wix suitable for all types of site?

Wix is particularly well suited to :

• visit showcase sites ;
• visit blogs and portfolios ;
• visit online stores.

What are the alternatives to Wix for SEO?

Among the alternatives to Wix, here are the main platforms with good SEO potential:

• WordPress : it's a very powerful, ultra-customizable, but more technical platform.
• Webflow : offers flexible design and total SEO control, the platform will appeal most to web designers.
• Shopify: it's excellent for e-commerce, with a good integrated SEO foundation.
• Squarespace: it's easy enough to use, but a little more limited in terms of SEO.

Do I need an SEO agency for my Wix site?

You don't necessarily need an SEO agency for your Wix website. If you're just starting out or have a small site, you can manage your SEO on your own by following best practices and using Wix's integrated tools, or external tools such as SERPmantics.

However, if you have an e-commerce site with hundreds of products, you are targeting strong competition on Google or you simply want to save time and get faster results, call on an SEO expert or agency can make a real difference.

Conclusion

Long underestimated, Wix has proven itself to be a platform SEO-friendly. With integrated tools like the Wix SEO Wiz, regular updates and compatibility with Google Search Console and Google Analytics, Wix offers everything you need to optimize your natural referencing. In addition, the use of third-party tools such as SERPmantics allows you to go even further refining your content so that it responds precisely to Internet users' expectations and search engine requirements.

Whether through technical optimizationthe content quality or by developing your online authority, every action counts and contributes to a better positioning. LSEO is a process that takes time. Google's algorithms evolveThis is why it's so important to keep up with the times. That's why we need to monitor your performance regularly, adapt your strategy and keep abreast of the latest trends.