36 SEO tools you need to know to be in the top 3

SEO is a field in constant evolution. Between Google's regular updates, the rise of artificial intelligence and the new expectations of users, it is more important than ever to use high-performance tools to stay competitive.

However, faced with the multitude of tools available, it can be difficult to find a solution. difficult to navigate. That's why we've selected for you 36 SEO tools you need to know in 2025. Classified by theme, these tools will help you optimize your content, monitor your competitors, improve your visibility and make decisions based on reliable data.

Whether you're looking to boost your content strategy, better understand your audience or dominate the search results, this selection will give you an idea of how to get the most out of your content. an overview of today's best SEO solutions. 

Understanding SEO and how it works

SEO (Search Engine Optimization), or natural referencing, refers to all the techniques used to improve the visibility of a website on search engines like Google.

The majority of clicks are concentrated on the first page of Google (Internet users generally don't go beyond that), and the higher you climb in the rankings, the greater your visibility. SEO makes it possible to attract qualified, free and sustainable traffic. The aim is to appear in the first results when an Internet user performs a search related to your activity, products or services.

How Google reads your website

Google uses exploration robots that are constantly scouring the web. There are three main stages in the process:

Exploration: robots discover new web pages or updates to existing pages by following links from one web site to another, or via XML sitemaps you submit to them. If your website has technical problems, robots may not find it or crawl all its content.

Indexing : Once a page is crawled, Google analyzes its content and structure to understand what it's about. It then stores this information in its index. For a page to appear in search results, it must be indexed.

The ranking : When an Internet user enters a query in the search engine, Google scours its index to find the most relevant and reliable pages. It uses hundreds of ranking factors to determine the order in which results are displayed. These factors include content relevance to the query, website authority, user experience and much more.

The 3 pillars of SEO

On-page SEO: it's all about offering relevant, well-structured content that responds to the search intentions of Internet users. This includes the use of the right keywordsA good hierarchy of titles, effective internal linking and real added value for the reader.

Off-page SEO: Google attaches great importance to a website's reputation. This is measured in particular by backlinks: links from other sites to yours. The greater the number and quality of these links, the greater the credibility of your website in Google's eyes.

Technical SEO : The aim is to facilitate access and understanding of the site by Google's robots and Internet users. This concerns website structure, loading speed, mobile compatibility, security (HTTPS), etc. 

SEO tool categories and features

Semantic analysis tools

SERPmantics

SERPmantics is a complete SEO tool for creating quality content adapted to search engine requirements (including Google and Bing) and respond to the search intentions of Internet users. It enables anyone to easily create all types of content (blog posts, home pages, product sheets, etc.) optimized for natural referencing, so as to aim for the top positions on Google. The tool works with a scoring system which evaluates the overall relevance of content, taking into account its level of SEO optimization. The tool is judged by its users to be very easy to use. Here's the interface:

SERPmantics allows you to create optimization guides giving various recommendations from a target query for structuring a content page: a list of keywords to include and their occurrences (ranked in order of importance), the number of words, paragraphs, titles, images, videos, lists and tables, and expressions to avoid. Based on SERP analysisIt also allows you to compare your content with that of your competitors and adjust your strategy in order to to stand out from the crowd. Here is an example of the SERP results for the keyword "seo tools":

The tool helps to identify thesearch intention behind a targeted keyword in the form of questions and user objectives, combining results SEO and AI. This is accompanied by a Comparative table of the top 10 Google results. It allows us to determine whether our competitors' content really meets the expectations of Internet users. It's a real asset for refining your content strategy and staying one step ahead of the competition.

SERPmantics also offers AI generation of titles, meta-descriptions and a content plan structured (H1, H2, H3,...) all tailored to the target keyword, the search intent and the best pages already positioned. It's a time saving to produce optimized content that performs well in search results.

The tool facilitates optimization of internal links by suggesting relevant inbound and outbound links, both within your content and from other pages on your website.

For each content item, the tool shows you when it is recommended to update it to maintain its relevance and SEO performance.

A l’ère où les recherches via les IA (vhatGPT, Claude, Perplexity, Gemini,… etc) se font de plus en plus, SERPmantics propose justement une fonctionnalité permettant d’optimiser son contenu pour le generative engine optimization (or GEO). This gives you every chance of being picked up and quoted by AIs.

SERPmantics offers a free plan with the option of creating one optimization guide per month. The first subscription is available from €14.99 per month.

Surf SEO 

Surf SEO specializes in content optimization. The tool analyzes which pages are already ranking for a given keyword and provides recommendations based on what works in the SERPs. Features include : 

The content editor with a score : While you're writing, the tool suggests the structure to adopt, the number of words, titles, paragraphs, images and keywords to integrate to get a good optimization score.

Audit existing content : identifies SEO opportunities on articles already published via recommendations in relation to SERP competitors.

SERP analysis : compares highly-ranked pages to understand why they're performing well (structure, keywords, backlinks...) and provide guidance.

Keyword search : to discover keywords, their search volume, difficulty and niche opportunities.

Subject Cluster : suggests clusters of keywords and related topics around a keyword, helping you to build a content strategy and create relevant internal links.

Surf AI : an AI assistant integrated into the tool that can generate text, reformulate, summarize or enrich your content, with the option of personalization.

Surfer SEO is a premium tool with no free version. The first subscription starts at 99$ per month.

Frase 

Frase is an SEO tool designed to simplify the process of creating and optimizing SEO-friendly content.

• it generates content briefs by analyzing the SERP and identifying the elements that need to be included in your content to optimize it. optimization score ; 
• it enables AI text generation to help writing seo content ;
• it helps you find relevant keywords and estimate their research volumes.

The free version generates one brief per month, while the first Frase subscription is available from 45$ per month. 

YourTextGuru

YourTextGuru is a SEO web copywriting assistantdesigned to help you optimize your content for better performance in search results.

For a main keyword analyzes Google search results and detects words and expressions that top-ranked pages frequently use and that are semantically related to the topic. It then evaluates the keyword density ideal for your own content.

The tool generates a guide with an optimization score, various recommendations such as: a list of keywords, content length and structure.

It enables compare your content with that of competitors.

YourTextGuru is available from €99 per month. A free trial is available on request.

MarketMuse 

MarketMuse is an SEO tool that helps you writing and optimizing content to improve its ranking in search results. Here are its main features: 

• content analysis and audit ;
• identifying keywords for a topic ; 
• detailed content briefs to optimize content with a score: words and phrases to use and frequency, questions and sub-topics to address, ideal content length, internal and external links, titles and meta-descriptions.
• competitive analysis ; 
• identifying the most frequently asked questions for a topic ;
• generation of content plans.

MarketMuse has a free version that generates 10 guides per month, with the first subscription starting at 99$ per month.

Backlinks tools

VeriBacklink

VeriBacklink is an SEO tool designed for tracking and monitoring your existing backlinks. Its main role is to help you preserve and optimize the value of the links you've already acquired. 

The value of your backlinks can be affected in several ways:

• they disappear, for example if the page on which they are located is deleted or the URL changes;
• they become inaccessible, as when a page is blocked by a robots.txt file;
• the source page is no longer indexed by Google, so the backlink no longer transmits link juice and loses its effectiveness.

VeriBacklink has been designed to alert you to these problems.

Here are the main features of this tool:

VeriBacklink sends you a notification by e-mail as soon as one of your backlinks disappears, changes URL or undergoes a major modification. This gives you the opportunity to act quickly to resolve the problem or find a replacement link. 

The tool also checks whether the backlink source page remains indexed by Google. If this is no longer the case, it alerts you so that you can take action, such as requesting reindexation.

Finally, it informs you of adding or deleting links on the source page, which can influence the SEO value of your backlink.

Veribacklinks can be tested free of charge for 10 links, then you can take out a subscription to track more links.

12backlinks

12backlinks is a free SEO tool that helps you evaluate how many backlinks are needed to achieve a good position on a keyword in Google. It gives you an idea of the level of inbound link competition for a given query, enabling you to fine-tune your netlinking strategy.

Linkody

Linkody is dedicated to tracking and analyzing backlinks. Features include : 

• a ongoing monitoring of backlinks notified by email of any gains or losses;
• a comparison of your link profiles with those of your competitors ;
• an analysis of link quality ;
• rapid identification of toxic links and generation of disavow file for Search Console ;
• a direct overview of the link's position on the page of the originating website;
• the possibility of connecting Google Analytics or Ahrefs to enrich the link database.

Linkody offers a 30-day free trial. The first subscription starts at €13.90 per month.

Majestic SEO

Majestic SEO is specialized in backlink analysisIts main functions are as follows:

• it offers a detailed view of a domain number of backlinks, referring domains, anchors, most popular pages, etc;
• there are two metrics: the trust flow which indicates the quality and reliability of a site, and the quote flow which measures the popularity of a website according to the number of links it receives;
• it indicates the evolution of number of incoming links over time ;
• it indicates the main themes associated with incoming links, which is useful for judging semantic relevance;
• it finds sites that link to your competitors but not to you;
• there is the possibility of compare up to 5 sites simultaneously to view their backlink profiles;
• data can be easily exported for audits and reporting.

Majestic SEO starts at €46.99 per month.

LinkResearchTools 

LinkResearchTools is a suite of SEO toolsspecializing in link analysis. Here are the main features of the tool:

• analyzes backlinks and identifies toxic links likely to lead to Google penalties and gives a risk score ;
• allows you to make a full audit link profile, with tracking of new backlinks and analysis of link gains and losses;
• gives a detailed view of backlinks type, source, anchor text, domain, country, etc ;
• compares your link profile with that of your competitors to identify opportunities and weaknesses ;
• allows you to test the potential SEO impact of adding or removing certain links before disavowing them;
• allows you to easily generate a file ready to be submitted to Google Search Console ;
• finds potential new links based on the practices of your competitors or your niche;
• allows analyze link profiles sites ranked at the top of search results for a given keyword.

The first LinkResearchTools subscription starts at 599 $ per month. They offer a 7-day trial for 17$.

Cannibalization tools

12pages

It may happen that several pages on your website are targeting the same keyword, a phenomenon known as "keyword sprawl". cannibalization. This creates a form of competition between your own content and the search results, which can reduce their visibility. To avoid this SEO erroryou can use the 12pageswhich helps you analyze your keywords and decide whether it's best to create several separate pages or group certain keywords together on a single page. 

12pages offers 5 free credits on registration, and a further 50 if shared on social networks. A minimum of 200 credits can then be purchased for €14.

Keyword search tools

Google keyword planner

Google Keyword Planner is a free tool for searching andkeyword analysisproposed by Google.

• it allows you to discover NEW KEYWORDS ;
• by entering a word, URL or category, it provides suggestions for related keywords;
• it displays the average monthly organic trafficseasonal trends, advertising competition (for SEA) and cost-per-click;
• he estimates the number of possible clicks and impressions if you use this keyword in a Google Ads campaign;
• it enables filter data by country, city, language, device ;
• classifies suggestions by theme or search intent to facilitate organization.

Keyword Tool

Keyword Tool is a keyword research tool that generates a huge number of ideas for long-tail keywords, by exploiting automatic suggestions from various search engines and platforms. Here are the main features:

• rapid generation of long-tail keywords via autocomplete ;
• multi-channel support : Google, YouTube, Bing, Amazon, eBay, AppStore, Instagram, X, Pinterest, TikTok, etc ;
• organic traffic and cost per click ;
• analysis of seasonal trends over 12 months ; 
• mass search up to 100,000 keywords/day;
• suggestions for YouTube tags and hashtags for social networks.

The tool has a free version, and the pro version starts at €69 per month. 

Haloscan

Haloscan has positioned itself as a complete freemium platform for website analysis and keyword research, with a focus on French data. Features include :

• keyword search ;
• organic traffic ;
• ideas for keywords ;
• analysis of competitors in the SERP ;
• complete site analysis with list of positioned keywords.

The pay version is available from €59 per month.

Tools for exploring trends

AnswerThePublic

AnswerThePublic is an online tool that allows you to view questions around a given topic or keyword.  Simply enter a keyword, and the tool generates a list of all questions, comparisons and related searches around that term. This data comes from auto-suggested Google searches directly from Internet users' searches.

The tool comes in a free version, with the first subscription starting at €11.

Alsoasked 

 

AlsoAsked is an online SEO tool that explores and visualize the questions web users ask around a keywordThis time from Google's "Other Questions" feature. When you perform a search on Google, you've probably already seen this drop-down section in the results. This section contains a list of frequently asked questions that are directly related to your initial query. When you click on one of these questions, the answer is displayed, and often, new related questions appear below.

Here's how Also Asked works:

• you enter a keyword or a query in the Also Asked search bar;
• the tool will query Google for this query and extract questions from the "Other Questions ;
• for each question found, Also Asked will virtually click on it to reveal the secondary (and sometimes tertiary, etc.) questions that Google then proposes;
• results are presented in the form of a visual graphics. 

The tool has a free version, with the first subscription starting at €14.

Google Trends

Google Trends is one of the free tools from Google, to analyze the popularity of search termsGoogle's search engine, topics and queries over time and in different parts of the world. The tool enables :

• analyze the frequency of word searcheskey or topic on Google and see its popularity evolution over a given period (last 24 hours, 7 days, 30 days, 90 days, 5 years, or customized period); 
• it is possible to compare up to five search terms simultaneously.
• you can filter results by country, region, and even city to understand the local interest of a term;
• if a word has several meanings (for example, "mask" can be a beauty mask or a medical mask), you can select a specific category to refine results and obtain more relevant data;
• you can also filter results for Google Search, Google Images, Google News, Google Shopping and YouTube.
• For each search term, Google Trends displays lists of "related topics" and "related queries";
• it presents trendy news searches in different parts of the world. It's ideal for information monitoring and for identifying topics that can generate immediate traffic if you react quickly.

SEO Audit Tools

Ubersuggest

Ubersuggest is an all-in-one freemium SEO tool that combines keyword research, competitor analysis, website auditing, position tracking and backlink management. Here are the main features:

• website audit with an overall SEO health score ;
• keyword research and idea generation 
• content suggestion ;
• analysis of your backlink profiles and those of your competitors ;
• track the position of your keywords on Google ;
• Chrome extension available to display monthly search volume, associated keywords and competition directly in SERPs.

The paid version of Ubersuggest is available from €29 per month.

Google Search Console 

Google Search Console is a free SEO tool from Google that allows site owners to monitor, maintain and optimize the presence of their pages in Google search results:

• it displays your website's performance data in Google search (positions), click-through rateimpressions, traffic, etc.);
• indexing section to help you understand the status of your website and its pages (indexed, excluded, with errors or warnings and reasons) ;
• allows submit your XML sitemaps to Google to facilitate the exploration and indexing of your website;
• it displays data on the user experience : Core Web Vitals, responsive design ;
• displays reports related to structured data and enriched results to see if they are detected and displayed correctly;
• it displays the internal networking and backlinks;
• Google Search Console alerts you to manual penaltiesmalware or hacking.

SEMrush 

SEMrush is a comprehensive global reference tool that covers all aspects of SEO: 

• keyword search ; 
• competitive analysis ; 
• technical website audit ;
• analysis and creation of backlinks ;
• Google position tracking ; 
• assistance IA content writing ;
• local SEO management ;
• paid advertising (SEA).

The first subscription starts at 139.95$ per month and offers a 7-day free trial.

Ahrefs 

Ahrefs is best known for its backlink functionalitiesBut the tool also offers a number of features covering all facets of SEO. Here are the main features: 

• keyword explorer ;
• website audit ;
• analysis and creating backlinks ;
• position monitoring ; 
• content ideas ;
• domain comparison.

Ahrefs is available from €119 per month.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a website crawler very useful for technical SEO audits. The main features are as follows: 

• error detection (broken links, redirects, etc.) ;
• html tag analysis ;
• analysis of elements on page content, titles, meta descriptions... ;
• locating the duplicate content ;
• website structure analysis ;
• analysis of links internal and external ;
• connects your crawl to performance data from Google Analytics, Google Search Console and PageSpeed Insights to enrich your analysis

The tool is available in a free version, while the paid version costs from €245 per year.

Oncrawl  

Oncrawl is also a website crawler. targets large, complex sites:

• ability to explore sites with million pages ;
• analysis on detailed page ;
• error detection ;
• visualization of site structure ;
• robot behavior analysis to find out which pages Googlebot crawls, how often, and which pages are ignored;
• like Screaming Frog, connects your crawl to performance data from Google Analytics, Google Search Console and PageSpeed Insights.

Oncrawl does not communicate its prices transparently on its website.

GTmetrix

GTmetrix is an analysis tool that helps you to measure your website's loading speed and identify optimization opportunities. The tool offers performance scores and Core Web Vitals (Google's metrics for measuring user experience).

You can test loading speed on various device models (PC, mobile) and connection types (4G, 5G) and for different locations.

It is possible to track your site's performance at regular intervals and receive alerts in the event of damage.

A GTmetrics subscription starts at 4.25$ per month.

Google PageSpeed Insights

Google PageSpeed Insights is a free tool developed by Google that allows you to analyze the loading speed and overall performance of a web page, on mobile and desktop. It provides concrete technical recommendations for improving user experience and optimizing SEO. Here's how it works: 

• enter the URL of the page to be tested;
• the tool performs a performance analysis;
• it generates a overall score out of 100based on several indicators from Core Web Vitals ;
• optimization recommendations are proposed.

Local SEO tools

Google Business Profile

Google Business Profile is a free tool from Google which allows companies to manage their local online presence on Google Search and Google Maps for list their business on Google. Google Business Profile allows you to create a facility file visible in :

• Google search results (right section on desktop or top section on mobile);
• Google Maps ;
• Google Local Pack (block of 3 local businesses displayed on certain searches).

Google Business Profile offers complete dashboard to display your file in search results. You can enter :

• Company information (name, address, telephone number, opening hours, website, etc.);
• photos and videos ;
• respond to customer feedback.

Local Falcon

Local Falcon is a SEO tool for tracking and analyzing local positioning on Google Maps. It enables companies to view the performance of their Google Business Profile listings in a specific geographical area. Here are the main features:

• GRID SCAN :  you define a geographical area around your company (for example, a 5 km, 10 km radius). The tool creates a grid of points on this map. For each point on the grid, the tool simulates a Google search for the keywords you've chosen. It then records the ranking of your Google Business Profile and your competitors for these keywords at each point.
• followed by ranking evolution local keywords ;
• competitor comparison appearing in the same local pack ;
• visual reports: generate heat maps that clearly show where the company ranks well or poorly;
• positioning history ;
• multi-location : manages multiple sites (useful for SEO agencies).

The first subscription starts at €24.99.

WhiteSpark

WhiteSpark is a suite of SEO tools specialized in local SEO, designed to help businesses improve their visibility in Google's local results, particularly via Google Business Profile listings. Key features include:

It enables identify local citation opportunities (mentions of the company on other sites with name, address, telephone number) to improve local authority.

It offers a local ranking follow-up in Google for specific keywords, with data by city or zip code.

It generates a direct link to invite customers to leave a Google review and allows you to collect, manage and display customer reviews.

It allows you to audit your Google Business Profile, and provides recommendations to optimize local visibility.

WhiteSpark is available from 1$ per month.

Structured data 

Google Rich Results Test  

Visit Google Rich Results Test is a free tool offered by Google that allows you to check whether a web page is eligible for enriched results in Google search :

• it enables test a URL identifying the types of rich snippets supported on the page (products, articles, etc.);
• He reports errors or warnings in structured data (missing elements, incorrect formatting, etc.);
• a Google display preview (check mobile compatibility). 

Schema Pro (WP extension)

Schema Pro is a WordPress extension which helps you easily implement structured data markup on your WordPress site: 

• +20 schematic types supported: article, recipe, product, job offer, FAQ, local SEO, etc ;
• you can set up rules to apply automatically a type of diagram to different parts of your site (for example, "all blog posts");
• intelligent mapping fields: the tool automatically retrieves data such as title, author, publication date, front-page image, and allows customization if required;
• generates markup in JSON-LD formatthe format recommended by Google for structured data.

The WordPress SchemaPro extension is available from 68$ per year.

Yoast SEO

Yoast SEO is one of the most popular WordPress extensions for natural referencing.

He automatically creates This allows search engines to better understand the site's content.

The tool allows you to define the content type for each pageto display the most suitable Schema and increase your chances of getting enriched results on Google. You can choose a page type and an article type from a drop-down list (article, recipe, product, FAQ, event, etc.).

Competitive analysis & monitoring tools

Visualping  

Visualping is a tool for SEO watch allows you to monitor changes on any web page. Its main objective is to notify you as soon as a specific part of a page (or the entire page) is modified, saving you the trouble of having to manually check websites for updates. Here's how the tool works:

You start with enter URL of the page you wish to monitor.

The tool loads the page and lets you select a specific area to monitor. For example, you can choose to track only the price of a product. If you select nothing, the tool will monitor the entire page.

You can select frequency at which Visualping should check the page (e.g. hourly, daily, weekly, or even every 5 minutes for paid plans). 

You can specify the type of change to be detected This can be either a change in the visual appearance of the page, or a change in the text on the page. 

When Visualping detects a change according to your criteria, it sends you a notification. This can be by e-mail (with a screenshot of the highlighted changes), via a push notification on the browser, or even by SMS.

The tool retains a history of changes The new "Edit" menu is accessible from your dashboard, allowing you to review past modifications.

Visualping offers a free version, while the paid version starts at 14$ per month.

Similarweb

Similarweb is a tool that enables analyze the online strategy of any site or application to better understand its performance, audience and competitors. Features include : 

• web traffic analysis ;
• a competitive benchmark ; 
• keyword research with organic traffic ; 
• monitoring market trends;
• site audience analysis (demographic information, interests, online behavior);
• automated alerts ; 
• a Chrome extension.

Similarweb is available from 199$ per month. It offers a limited free version and a 7-day free trial.

Buzzsumo

Buzzsumo is a platform that analysis of billions of items of content (articles, posts, videos...), to give you insights into what's trending, what's most shared and who the key influencers are in any given field. Key features include:

• a commitment analysis (shares, likes, backlinks...) for any keyword, domain or URL;
• analyses of trends ;
• analysis of the questions Internet users ask about a topic;
• monitoring alert as soon as a brand, competitor or keyword is mentioned;
• analysis of suitable content formats for a given subject ;
• analysis and backlink monitoringbrand names ;
• search for relevant influencers (by theme, social network, location, etc.).

Buzzsumo offers a limited free version, with a subscription starting at 199$ per month. A 7-day free trial is available.

Internal linking tools

LinkWhisper (WP extension)

Link Whisper is a WordPress extension designed to simplify and automate the internal networking on your site. To do this, it uses AI and natural language processing technology to analyze your site's content. Here are the tool's main features: 

Automatic internal link suggestions : When you write a new article or modify an existing one, Link Whisper analyzes the content and suggests relevant internal links to other articles or pages on your site. It can also suggest links based on specific keywords that you want to link to specific pages.

Detailed reports on the links : the tool generates comprehensive reports on your site's internal mesh. You can see how many inbound and outbound links each page has. It identifies orphan pages, pages that have no internal links pointing to them, which is detrimental to SEO. The tool then helps you add links to these pages. It also detects broken links on your site, enabling you to correct them quickly and avoid poor user experience and SEO penalties.

Auto-linking features : you can configure the tool to automatically add internal links for specific keywords to a URL of your choice. For example, whenever the word "digital marketing" appears, it can automatically link to your digital marketing guide.

URL update : if you change the URL of a page, Link Whisper can help you update all the internal links pointing to the old URL, which saves a lot of time and avoids unnecessary redirections.

Link Whisper is available from 8$ per month. The tool offers a 7-day free trial.

Internal Link Juicer (WP extension)

Internal Link Juicer is another WordPress extension designed to optimize the creation of internal links on your site. Like Link Whisper, its main objective is to improve internal linking for SEO purposes and user experience. Features include : 

Automatic linking based on keywords : For each article or page, you can define a list of target keywords. When these keywords appear in other content on your site, the tool automatically creates links to the page you've associated with them.

Advanced linking control :  you can determine which pages should or should not contain generated links. You can also exclude certain pages from the automatic linking process. You can also define the maximum number of links per page, per target URL, or per keyword, to avoid over-optimization of links.

Diversification of anchor texts : the extension offers options for varying anchor texts to avoid over-optimization and make internal linking more natural for search engines. In particular, you can define variations for your keywords.

The tool features a statistics dashboard that lets you view statistics on your internal links, including the number of times a link is used, from which article, and the anchors used.

The pro version is priced at 69.99$.

Conclusion

SEO is a field as rich as it is complex that evolves quite rapidly, so equipping yourself with the the right tools has become more than necessary to stay in the race. Whether to optimize your content, boost your internal linking, analyze your backlinks or keep an eye on your competitors, cach tool in this list meets a specific need. and can help you save precious time.

Of course, you don't have to use them all. The key is to identify those that best match your objectivesIt's all about testing, comparing and experimenting. Test, compare, experiment, and above all keep in mind that SEO tools are here to helpOnly a coherent strategy can guarantee lasting results.