Keyword Density - Definition, Calculation & Impact on SEO

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Many copywriters face a major problem when it comes to optimizing their content for SEO. Yet it's essential to understand the notion of keyword density. It plays a crucial role improved positioning in SERP results of Google. This article aims to define and explain in detail the context of keyword density. It will also define how keyword density is calculated and its impact on SEO.

Defining keyword density

Keyword density refers to the number of times a key word or phrase appears in an article. And this, of total words. In the past, to improve the SEO of a piece of content, it was common practice to stuff it with keywords. However, this practice of "padding" often made texts indigestible to read. With the evolution of search algorithms such as Hummingbird and BERT, Google is placing greater emphasis on content relevance. It also puts the emphasis on user experience. So, make beware of overusing keywords.

There's a close link between keywords and the way search platforms understand your content. When you perform a search using specific key phrases, they become the gateways to your site or article. It is therefore essential to choose your keywords wisely. Make sure they are relevant and consistent with the text.

Keyword density is an important measure to take into account in your SEO strategy for each keyword. page to analyze. In fact, it can influence the relevance of your text for search platforms. However, you need to strike a balance between the use of keywords and the creation of an article that meets the expectations of Internet users.

Formula for calculating keyword density

The notion of keyword density may seem complex at first. But in reality, it's quite simple to understand. It can be calculated from the number of keyword occurrences in the text. The appropriate formula is as follows

Keyword density = number of keyword occurrences/total number of words in text.

Let's take a concrete example to illustrate the calculation of keyword density. Suppose you're writing a 500-word article on digital marketing. You want the target term to appear 10 times in the text. Using the formula, you can make the following calculation:

Keyword density = 10/500 = 0.02. This means that the keyword should appear approximately 2 times for every 100 words.

To help you calculate your keyword density, you can use online tools such as Google Ads. Editors appreciate this planning tool for its many search engine query analysis features. Another popular option is UberSuggest. It is renowned for its ability to generate a list of keywords from one or more given words.

The importance of keyword density for SEO

Keyword density plays a crucial role in SEO. In addition to the semantic and lexical field of an article, search engines take this notion into account. And they do so to assess its relevance to web users' queries. It is also a determining factor for text ranking in SERP results pages.

Currently, there are no strict SEO rules regarding keyword density. However, you must integrate at least a keyword approximately every 100 words when writing an article. It's important to emphasize that the relevance of an article does not depend solely on its keyword density.

In reality, various factors influence the overall relevance of a text. Keyword density is one of them. It is therefore preferable to integrate SEO keyword in the article's title. Remember also to insert a keyword in the introduction and possibly in at least one sub-heading. This is to reinforce the relevance of the text as a whole.

On the other hand, avoid over-optimization and don't force excessive inclusion of keywords. This can undermine the relevance of the text. What's more, search engines penalize this strategic approach.

Best practices for optimizing keyword density

Avoid excessive keyword stuffing in your content. Instead, think in terms of integrate them naturally. Keep in mind that they're talking to humans, not robots. So don't use phrases like "easy adult cake recipe". Instead, use phrases like "easy cake recipes for adults".

What's more, there's nothing like a good strategy to achieve the best SEO rankings. Make sure the main keyword fits into :

  • the URL address of the page,
  • H1 and H2 tags,
  • title and meta description,
  • the introduction and conclusion of the article.

Other factors to consider for good SEO

In addition to keyword density, several other factors play a crucial role in SEO. Semantic and lexical fields are also essential elements to consider. The right choice of theme-related keywords in the lexical field strengthens the semantics of your text. At the same time, this approach confers greater depth and comprehensibility for search engines and users alike.

Netlinking and UX

The choice of links in your content is also essential. It's not just a question of quantity, but above all of quality. Whether you choose internal or external links, they can help place your content on the first page of the SERP according to Google's algorithm.

User experience, or UX, is another crucial factor in SEO. Understand your target audience in order to provide content tailored to its needs and offer an optimal user experience.

On-page SEO

If you have a website, give priority to on-page SEO. It's essential for improving the relevance and quality of your site. By respecting certain criteria, you can increase your chances of obtaining a good ranking on search platforms such as Google. To achieve this, here are the main elements to consider :

  • an optimized menu tree ;
  • fast loading times ;
  • the use of tags for content and URLs ;
  • the creation of high-quality, unique content;
  • the strategic use of keywords ;
  • optimization of image ALT tags ;
  • coherent internal linking in line with keywords ;
  • bounce rate optimization to encourage visitors to explore your site further.

To optimize your text perfectly, SERPmantics guides you step by step.

Off-page SEO

Off-page SEO involves obtaining quality links from other platforms to improve your SEO ranking. It's also about strengthening your presence on social networks to increase your website's visibility. Here are the key elements to consider:

  • Backlinks The more links you have converging on your site, the more popular it will become. It's best if these links come from sites in the same field or with an established authority on the web. This will have a positive impact on your SEO ranking.
  • General directory : Using free directories can be a good technique for obtaining backlinks. Choose quality directories with good PageRank, and write a unique description of your site. Wait while the directories update their information and index new platforms.
  • Ranking Ranking: Regularly improve your site's ranking. This can be done by continuing to work on optimizing your site and keeping an eye on your competitors.
  • Social networks and e-reputation Strengthen your presence on social networks by sharing relevant content and interacting with your audience. Work on your e-reputation. Make sure your website is visible to users by managing reviews and comments.

Content structure

Finally, the proper structure of your article is also important to air out the content and make it easier to read. Use headings, subheadings and paragraphs. to make your article clearer and easier to read.

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