In today's world, most information is conveyed via the Internet. The writing of this content is done by SEO article writers. They all want to make a name for themselves in this digital world. With thousands of articles put online every day, how to stand out and target the right audience? That's where SEO comes in. SEO or search engine optimization requires a whole strategy. SEO isn't just about finding keywords or even writing a good article for Google. You also need to understand the algorithms and requirements of all search engines. Here are 13 key tips on how to write an SEO article to stand out from the crowd.
Start by understanding your target audience
First of all, know what kind of audience you want to reach. Then you can identify their needs, requirements and concerns. Once you understand them, you can tailor your content to their expectations, and thus encourage their engagement.
Here are a few ways to achieve this:
Research the trends, preferences and concerns of your target audience to optimize your content. Keyword research solutions will help you answer these questions.
This method consists of illustrating put a face to your target audience. This fictitious profile could include information such as :
- demographic information,
- and its interests. C
This allows you to personalize your content.
Analysis of existing data
Existing data are your allies in better understanding the behavior of the people who visit your site. Analysis tools like Google Analytics will help you to identify which pages are active to understand what interests your audience. It also helps improve your SEO ranking.
One way to get to know the market is to research your competitors. You need to pay attention to their content and SEO strategies. You can then see which topics of greatest interest among site visitors.
Social networking activities
Observe the reactions on the networks concerning your field of activity. You can then take stock of your audience's expectations.
Interviews and surveys
Another effective way is to directly get in touch with your target audience. You can ask them what they expect and what they're looking for from you. The results will help you make the right decisions when writing an SEO article.
Listening to your audience is a way of providing him with the very best in your content. Encourage them to give feedback, whether it's criticism or suggestions. You can then improve your article based on their needs.
Focus on in-depth keyword research
Keywords play a vital role in the SEO of your online articles. Keywords are the expressions and terms used by the public when browsing online. Make sure you use them strategically in your SEO content.
Here's a step-by-step process to help you make the most of them:
Define your research objectives
First of all, you need to know what your objective is, what kind of keywords you're looking for and why. The rest depends on answering these questions.
Identify key topics
Next, you need to find the key topics that will form the basis of your keyword research.
Use keyword research tools
Several tools are at your disposal, such as Google Keyword, SEMrush, Ahrefs, Ubersuggest and YourtextGuru. They'll provide you with the right keywords for a good SEO article. They also help define search rates and even the state of the competition.
Analyze keyword relevance
Of course, you'll have a list of keywords, but you'll need to sort them out carefully. Keep only those that best correspond to your content. Choose the keywords with the greatest impact.
Analyze the competition
You can use tools to estimate keyword competition. To climb the ladder, choose low-competition keywords.
Use long-tail keywords
This type of keyword has less competition and targets more specific demands. They are ideal for good SEO content.
Create a list of keywords
Classify your keywords according to their potential and relevance. This will facilitate the creation of more relevant SEO content.
Track your site's performance
Now that you've chosen the right keywords, it's time to track your performance and ranking. To do this, you can use various analysis tools such as Google Analytics.
Since SEO referencing of an article is a constantly changing fieldtrends change rapidly. So you need to keep pace with your audience's needs.
Structure your articles to improve readability
It's a visual world, so structure and appearance play a major role. This applies to both readers and search engines. So make sure your content is clear and easy to read. For example, search engines will be able to understand the content hierarchy. Here are a few ways to improve the structure of your articles:
Favor captivating, yet exhaustive titles that leave no doubt as to the content of your SEO article.
Writing a pleasant introduction
The introduction is the first convincing point in your content. Focus on the quality of the introduction and attract attention of your readership.
Subheadings are a good way of structuring your article. This way, readers don't get bored trying to decipher all the content.
Inverted pyramid structuring
In each section, sort information from most important to least relevant.
Write short, clear paragraphs
Keep paragraphs short but complete. They'll motivate readers to skim through the entire content, especially since Internet users don't like wasting time.
Inserting bulleted lists
Reading lists is more pleasant for human beings. So adopt numbered lists to make important information easier to assimilate.
Integrate images and illustrations
To encourage readers to continue reading your content, it needs to be attractive. Images are the best way to attract their attention. Don't forget the descriptive tags for your article's SEO ranking.
Opt for a clear layout
Keep things simple, with no fuss. Choose the right colors, typefaces and font sizes for a well-organized look.
Find catchy titles
When users make a query, their choices are between the most interesting titles and meta-descriptions. You need to make these two elements as attractive as possible. This will encourage visitors to go to your page and continue browsing.
Create useful, high-quality content
Since Internet users are looking for useful information, you need to ensure that your content is also of high quality. This is the basis of a good SEO strategy. When your content is of interest to visitors, they'll want to see more. They may even go so far as to recommend you. You'll then have natural backlinks, which will help you rank higher.
Above all, avoid plagiarism
In this world, the authenticity of an SEO article is very important. It's the key to earning a place at the top of the SERP list. Search engines have the ability to detect duplicate content, also known as plagiarism. Your site will be penalized if this happens. Make sure your SEO content is original and unique to stand out from the crowd.
Here are a few points to master to avoid it:
Plagiarism can be a pasted copy of a sentence, a mediocre paraphrase or even a theft of ideas.
Create your own content
Build on your own ideas. In other words, use your own expressions to create unique content.
Use reliable sources
If you have to rely on existing information, make sure it's true.
Paraphrase the right way:
When quoting ideas from other sources, rephrase them correctly. Use your own words, without leaving room for plagiarism.
Using quotation marks
In some cases, you may not be able to paraphrase, enclose copied phrases in quotation marks. Then quote the original source.
Use anti-plagiarism tools
Sometimes, unintentionally, words or expressions are used by different people. To make sure your content is completely original, use the tools available online. You can use Grammarly, for example, or Turnitin.
Make a list of references
When you include information from other sites, include a reference list such as a bibliography at the end of the article.
Request authorization :
When integrating copyrighted content, such as images or tables, don't forget to ask the owner for permission.
A unique style
When you have your own style, there's less room for plagiarism. Finally, to exclude any possibility of similarity with other sources, check each article before it goes online.
Adapt the length of your articles
Although longer articles can include more keywords, this is not an end in itself. Prioritize quality over length to avoid overfilling. Sort out your ideas and use them as they should be used, without the risk of becoming redundant. You'll then be able to adapt the length of the sections of your SEO article according to the importance of each one.
Use HTML tags correctly
Tags are the skeleton of a well-structured SEO article. They allow you to highlight the different paragraphs and subdivisions of your writing. Use tags according to your desired rendering.
Header tags make for easier reading, as they are conspicuous and help the user to orientate himself. Image tags help search engines understand illustrations. If you use these tags in the right way, you'll be able to optimize your SEO.
Here are a few HTML tags to improve your SEO copywriting:
This is an essential HTML element for good SEO. It must be located in the section of the HTML document. In this tag, you'll need to integrate a good title, containing the keywords in the best possible way. It will act as bait, as users will want to click on it if they find it attractive enough.
Title tags <h1> à <h6>
These titles will enable you to prioritize your content. It goes without saying that <h1> will indicate the main title, <h2> important titles <h3> will represent level 3 titles, and so on. Prioritize keywords in these tags so that search engines can rank them.
META description tags
This tag can also be found in the section of your HTML document. It will display a brief description of what your page contains. So when your description appears in the search results, visitors will already have an idea of the content. If it's convincing enough, they won't hesitate to click on it.
Internal and external links <a href="/en/ »/" >
When inserting links into your page, make sure the anchor text is attractive. This way, users will be curious to know where it will lead them. Include appropriate keywords to let search engines know what kind of link it is.
Integrate internal and external links
Good SEO also depends on content structure and flow. Relationships between site pages make navigation easier and more dynamic. Internal linking is therefore a good way of improving the structure of your content.
Moreover, links are a valuable addition to an SEO article, especially if they come from reliable sources. They are a sign of good quality and your devotion to giving your visitors the best. External links will also work in your favor.
Make page load speed a priority
The main purpose of search engines is to guarantee a good user experience. They give priority to pages that meet this criterion, and put them at the top of the SERP rankings.
Adapt your content to cell phones
Search engines like Google aim to satisfy Internet users. Since mobile tools are essential, more and more Internet users are using them to surf the web. If you want your articles to rank well, make sure your content is adapted to them. And make sure that they can be displayed correctly, i.e. in responsive format.
The call to action
Encourage your visitors to participate. To do this, include "calls to action" in your SEO content. Strengthen your links with your visitors, encourage them to join a community, share articles on networks or even just leave comments.
Here are some tips on how to make your CTAs relevant:
Explain clearly what's in store for them, especially when it comes to joining a community.
Choose the right words
Please note that action verbs encourage people to take action. Use concise expressions such as "Subscribe", "Download" or "Sign up".
Choose a strategic location
Integrate CTAs in strategic places, whether at the end of an essential paragraph, or between sections.
Rely heavily on visuals
Create attractive, dynamic CTAs. That way, readers won't miss them. Use a variety of colors and shapes to encourage them to act.
Include tangible social proof
Readers' reasoning is generally based on a site's popularity. Show them that many people trust you. They'll automatically be drawn in.
Implement effective SEO strategies
Because it's a dynamic world, SEO requires an ongoing strategy. That's why you need to use the right analysis tools. This will enable you to track organic traffic and keyword performance. Here are a few steps you can take to stay on track and keep your SEO watch:
Follow the trends
Stay abreast of search engine trends and changes. Make sure you evolve with your environment.
Frequently audit your content to improve its impact. Update existing content and remove out-of-date content.
Listen to your audience. Interact with them by responding to their comments and specific requests. This will help you stay in touch with them.
Keep a close eye on your competitors
A good way to stay informed is to analyze what your competitors are doing. Observe their changes and the content that generates traffic.
Improve your SEO techniques
Always be on the lookout for improvement, especially from a technical point of view. Check your site's speed, compatibility and security.
Diversify your content
Show your readership all kinds of colors. That way, they won't get bored. Try to include all kinds of content, especially visual content. They'll grab your readership's attention, as well as that of new visitors.
Evaluate your goals
Evaluate your objectives. Have they been achieved? Take stock of their impact and achievement.
Adjust your way of doing things
Your strategy must be based on your objectives. As such, it needs to be adjusted according to the evaluations made. This may involve changing keywords, article structure or even new content.