SEO article writing, 13 tips for success

In today's world, most information is conveyed via the Internet. The writing of this content is done by SEO article writers. They all want to make a name for themselves in this digital world. With thousands of articles put online every day, how to stand out and target the right audience?  That's where SEO comes in. SEO or search engine optimization requires a whole strategy. SEO isn't just about finding keywords or even writing a good article for Google. You also need to understand the algorithms and requirements of all search engines. Here are 13 key tips on how to write an SEO article to stand out from the crowd.

Start by understanding your target audience

First of all, know what kind of audience you want to reach. Then you can identify their needs, requirements and concerns. Once you understand them, you can tailor your content to their expectations, and thus encourage their engagement.

Here are a few ways to achieve this:

Market research

Research the trends, preferences and concerns of your target audience to optimize your content. Keyword research solutions will help you answer these questions.

Character creation

This method consists of illustrating put a face to your target audience. This fictitious profile could include information such as :

• demographic information,
• behaviors
• and its interests. C

This allows you to personalize your content.

Analysis of existing data

Existing data are your allies in better understanding the behavior of the people who visit your site. Analysis tools like Google Analytics will help you to identify which pages are active to understand what interests your audience. It also helps improve your SEO ranking.

Competitor survey

One way to get to know the market is to research your competitors. You need to pay attention to their content and SEO strategies. You can then see which topics of greatest interest among site visitors.

Social networking activities

Observe the reactions on the networks concerning your field of activity. You can then take stock of your audience's expectations.

Interviews and surveys

Another effective way is to directly get in touch with your target audience. You can ask them what they expect and what they're looking for from you. The results will help you make the right decisions when writing an SEO article.

Permanent feedback

Listening to your audience is a way of providing him with the very best in your content. Encourage them to give feedback, whether it's criticism or suggestions. You can then improve your article based on their needs.

Focus on in-depth keyword research

Keywords play a vital role in the SEO of your online articles. Keywords are the expressions and terms used by the public when browsing online. Make sure you use them strategically in your SEO content.

Here's a step-by-step process to help you make the most of them:

Define your research objectives

First of all, you need to know what your objective is, what kind of keywords you're looking for and why. The rest depends on answering these questions.

Identify key topics

Next, you need to find the key topics that will form the basis of your keyword research.

Use keyword research tools

Several tools are at your disposal, such as Google Keyword, SEMrush, Ahrefs, Ubersuggest and YourtextGuru. They'll provide you with the right keywords for a good SEO article. They also help define search rates and even the state of the competition.

Analyze keyword relevance

Of course, you'll have a list of keywords, but you'll need to sort them out carefully. Keep only those that best correspond to your content. Choose the keywords with the greatest impact.

Analyze the competition

You can use tools to estimate keyword competition. To climb the ladder, choose low-competition keywords.

Use long-tail keywords

This type of keyword has less competition and targets more specific demands. They are ideal for good SEO content.

Create a list of keywords

Classify your keywords according to their potential and relevance. This will facilitate the creation of more relevant SEO content.

Track your site's performance

Now that you've chosen the right keywords, it's time to track your performance and ranking. To do this, you can use various analysis tools such as Google Analytics.

 Update regularly

Since SEO referencing of an article is a constantly changing fieldtrends change rapidly. So you need to keep pace with your audience's needs.

Structure your articles to improve readability

It's a visual world, so structure and appearance play a major role. This applies to both readers and search engines. So make sure your content is clear and easy to read. For example, search engines will be able to understand the content hierarchy. Here are a few ways to improve the structure of your articles:

Attractive titles

Favor captivating, yet exhaustive titles that leave no doubt as to the content of your SEO article.

Writing a pleasant introduction

The introduction is the first convincing point in your content. Focus on the quality of the introduction and attract attention of your readership.

Insert subtitles

Subheadings are a good way of structuring your article. This way, readers don't get bored trying to decipher all the content.

Inverted pyramid structuring

In each section, sort information from most important to least relevant.

Write short, clear paragraphs 

Keep paragraphs short but complete. They'll motivate readers to skim through the entire content, especially since Internet users don't like wasting time.

Inserting bulleted lists 

Reading lists is more pleasant for human beings. So adopt numbered lists to make important information easier to assimilate.

Integrate images and illustrations

To encourage readers to continue reading your content, it needs to be attractive. Images are the best way to attract their attention. Don't forget the descriptive tags for your article's SEO ranking.

Opt for a clear layout

Keep things simple, with no fuss. Choose the right colors, typefaces and font sizes for a well-organized look.

Find catchy titles

When users make a query, their choices are between the most interesting titles and meta-descriptions. You need to make these two elements as attractive as possible. This will encourage visitors to go to your page and continue browsing.

Create useful, high-quality content

Since Internet users are looking for useful information, you need to ensure that your content is also of high quality. This is the basis of a good SEO strategy. When your content is of interest to visitors, they'll want to see more. They may even go so far as to recommend you. You'll then have natural backlinks, which will help you rank higher.

Above all, avoid plagiarism

In this world, the authenticity of an SEO article is very important. It's the key to earning a place at the top of the SERP list. Search engines have the ability to detect duplicate content, also known as plagiarism. Your site will be penalized if this happens. Make sure your SEO content is original and unique to stand out from the crowd.

Here are a few points to master to avoid it:

Understanding plagiarism

Plagiarism can be a pasted copy of a sentence, a mediocre paraphrase or even a theft of ideas.

Create your own content 

Build on your own ideas. In other words, use your own expressions to create unique content.

Use reliable sources  

If you have to rely on existing information, make sure it's true.

Paraphrase the right way:

When quoting ideas from other sources, rephrase them correctly. Use your own words, without leaving room for plagiarism.

Using quotation marks

In some cases, you may not be able to paraphrase, enclose copied phrases in quotation marks. Then quote the original source.

Use anti-plagiarism tools

Sometimes, unintentionally, words or expressions are used by different people. To make sure your content is completely original, use the tools available online. You can use Grammarly, for example, or Turnitin.

Make a list of references  

When you include information from other sites, include a reference list such as a bibliography at the end of the article. 

Request authorization :

When integrating copyrighted content, such as images or tables, don't forget to ask the owner for permission.

A unique style

When you have your own style, there's less room for plagiarism. Finally, to exclude any possibility of similarity with other sources, check each article before it goes online.

Adapt the length of your articles

Although longer articles can include more keywords, this is not an end in itself. Prioritize quality over length to avoid overfilling. Sort out your ideas and use them as they should be used, without the risk of becoming redundant. You'll then be able to adapt the length of the sections of your SEO article according to the importance of each one.

Use HTML tags correctly

Tags are the skeleton of a well-structured SEO article. They allow you to highlight the different paragraphs and subdivisions of your writing. Use tags according to your desired rendering.

Header tags make for easier reading, as they are conspicuous and help the user to orientate himself. Image tags help search engines understand illustrations. If you use these tags in the right way, you'll be able to optimize your SEO.

Here are a few HTML tags to improve your SEO copywriting:

The