When it comes to web copywriting, many novice writers confuse the notions of lexical fields and semantic fields. Yet distinguishing between these two fields is essential for a relevant text. It also helps tomeet the different needs of research platforms. This article aims to clarify these field concepts to help you improve your SEO copywriting and better understand semantic analysis.
Defining semantic and lexical fields
The semantic field refers to theall the meanings attributed to a given word in a given context. This is called polysemy. On the other hand, the lexical field includes all words belonging to the same theme. To better understand these notions of fields, let's take the example of the word "verse". Its interpretation can refer to a direction or a group of words used in poetry.
As for the lexical notion of the word "vacation", it conjures up images of sun, beach and long mornings. It's also important to underline the close link between the semantic field and lexicology. Indeed, the use of words from the lexicological context enriches the semantics of a text on a given theme.
The importance of semantic and lexical fields in SEO
When it comes to SEO, the semantic field is of the utmost importance when it comes to search results. It also plays a key role in the understanding information search platforms. As the demands of the latter are high, the creation of SEO content must be detailed and relevant. They are then ranked in the search sites' results lists.
The algorithm Hummingbird from Google adds an extra dimension to this challenge. It meticulously filters web content by analyzing its size and semantic value. Source analysis and their relevance at the same time, before displaying them.
Optimizing the semantic field offers considerable advantages in terms of SEO ranking. First of all vocabulary-rich web content or relevant concepts are perfectly aligned with search engine results pages (SERPs). What's more, this semantic richness offers multiple opportunities to attract visitors to your articles or website. This optimization can be carried out at both page and site level, with the use of a semantic cocoon.
The lexical field: an essential ally in natural referencing
It's essential to understand that lexical diversity plays a crucial role in improving SEO. In this sense, Google attaches great importance to quality content that uses a varied lexical field. To this end, it uses BERTits automatic language processing system integrated into its algorithm. This language model enables precise evaluation and analysis of syntactic structures and relevance of a text.
Difference between semantic and lexical fields
The semantic and lexical fields are two distinct approaches to expressing the same idea. However, by developing the lexicological context, you enable search engines to better understand the context of the word. For example, the word "mouse" can have several meanings. If your theme is gastronomy, this key term represents a piece of meat. So the semantic field will highlight expressions related to lamb mouse recipes.
It's important to note that limiting ourselves to the use of lexical fields restricts our understanding of a text. In fact, it is based solely on key words or groups of words associated with a theme. Taking the lexical field of mammals as an example, we might mention bear, tiger, horse or mouse. In this case, the SEO copywriter's creativity and ability to write quality text is limited.
On the other hand, the semantic field focuses on the different meanings of words. It then classifies all related key terms.even if they don't belong to the same lexicon. This allows you to explore more words and ideas, enriching the web content you write.
These two concepts fluidity and conciseness to the text, underlining the fundamental role of an SEO web copywriter. He's responsible for writing well-structured, vocabulary-rich texts. In this way, the lexicon is enriched by the use of various synonymous terms. In addition, the semantic approach adds a dimension of meaning to the thematic context.
Techniques for producing quality text using semantic and lexical fields
To optimize SEO, there are various techniques for enriching your semantic field. One method is to use tools such as Solid Rhymes. This tool analyzes and proposes a list of terms associated with a given keyword. In addition to the fact that SEO copywriters appreciate this site, you need to choose the right key terms carefully.
From these keywords, you can create a semantic list that will enrich the theme of your future text. Tools such as Text focus or Textoptimizer can help you by automatically generating relevant keywords. They will highlight the words used on a page to build your lexical field.
Best practices for optimizing lexical fields in SEO
To optimize the lexical field in SEO, it's advisable to follow certain best practices. You can enrich your lexical approach by using secondary keywords and their variants. Keywords act as the trunk and roots of your newsroomThe lexical field represents the branches. Together, they ensure the vitality of your content and enable search engines to understand the main subject of your text.
In contrast to the old practice of frequently repeating keywords, Google now favours texts that are fluid, clear and lexically rich. Excessive use of keywords is now penalized.
Another effective method for enriching your lexicological field is to start by make a list of words or word groups that come to mind. And that's before you even start searching for information online. Don't hesitate to use a thesaurus to diversify your vocabulary. You can also use tools such as SERPmantics or other semantic analysis toolswhich offer a multitude of expressions linked to a keyword.