SEO techniques are constantly evolving. Among the most advanced practices is the creation of semantic cocoons. The concept is quite simple: the site's architecture, internal meshing and content must all be linked together. have a logical relationship. This link is semantic within the pages of a website. However, there's a huge gap between theory and practice. So here's everything you need to know about creating and implementing a semantic cocoon for SEO.
Introduction to the semantic cocoon method
SEO consultant Laurent Bourrelly is the man behind the concept of the semantic cocoon. A fairly recent strategy, but one that has proved its worth.
What is a semantic cocoon?
The semantic cocoon is a method that fits into a SEO strategy. This practice consists in organizing the pages of a website in an architecture that evokes a precise theme. The pages in a cocoon are therefore linked by keywords from the same source semantic field.
Laurent has noticed that many websites and pages are having trouble generate quality traffic. Why is this? Because the owners of these pages tend to create texts without taking into account the expectations of web users.
This SEO expert offers improve SEO thanks to the semantic cocoon. This practice makes it possible to meet the expectations of the target audience and the requirements of search engines like Google. In addition to achieving an optimized architecture on every page of the website.
The semantic cocoon strategy applies to from the moment you create your website. She encourages you to adopt a tree structure that is structured firstly around the targeted requests. Then, you need to set up a silo or tree structure according to these requests. Next, create links between the pages of your website. Finally, all that's left to do is optimize your pages using the contextualizing links.
What is semantics?
In SEO, the termsemantics"designates the meaning of words. Google analyzes the keywords used by Internet users to guess their intention. For example, when someone uses the word "ingredient", the search engine's algorithms understand that they want to find a recipe.
In the past, SEO was all about including as many keywords as possible in your content. Those days are gone. You must now optimize semantics on every page of your website. As a result, the articles on your web pages should deal with topics of interest to your target audience. In this way, you're guaranteed to respond to its research intentions and increase traffic to your website.
Many people confuse the siloing with the semantic cocoon. In reality, siloing is a strategy for creating "siloed" pages. These pages are obtained by starting with a group of keywords that you've defined beforehand. You then work on a main word to group together each page linked to secondary keywords. This is done according to the theme. The semantic cocoon, on the other hand, is a strict strategy that is based on target and logic. Its aim is to achieve a breakdown of secondary articles.
If you want to use the best tool for optimizing the semantics of your articles: discover SERPmantics for free!
Why use the semantic cocoon for SEO?
When it comes to SEO, the semantic cocoon is becoming increasingly popular. For good reason: this method makes it possible to position your site as soon as the query you're targeting has a high volume. In this way, you can position your content on a keyword that your competitors have already used, without the risk of create a subject environment.
What's more, when your semantic cocoon is effective, you increase your chances of retaining web users on your site or page. They'll be more inclined to buy your products and services because they'll benefit from fluid navigation. It also reduces your bounce rate.
A semantic cocoon remains effective as long as the architecture of your site corresponds to the logic of Internet users. This ensures the quality of your content. However, you must ensure that every keyword in a theme is relevant. A keyword that has no connection with the cocoon runs the risk of linking different cocoons together. This would be detrimental to the results.
Building a semantic cocoon: steps to follow
Like all strategies, the construction of a semantic cocoon is a step-by-step process.
Keyword research based on potential user requests
To set up a semantic cocoon, start by make a list of keywords to target for your SEO. This is done by identifying queries relevant to your company's activity. Anticipate searches too that your target customers can do on your website and on each of your pages. For example, you'd like to create a semantic cocoon around the theme of "electric cars". Internet users looking for offers in this field can enter the following keywords on search engines:
- Electric car sales,
- Best electric car,
- Cheap electric car,
- Electric car charging station...
Setting up the site structure and choosing subjects
Once you have finished gather all the queries you are targetingYou can then move on to creating a visual representation of your website. You can then move on to creating a visual representation of your website. Specifically, you need to create a mindmap of your semantic cocoon which results in the mapping of your site. In this way, you can easily organize the layout of your semantic cocoon and visualize the relationships between each of your pages.
Start with the main topics and then move on to related topics that are relevant. Therefore, it is the themes that emerge over time as well as the page topics that lead to the construction of the structure.
Creating the internal network
For the semantic cocoon to be effective, you need to set up a high-performance internal linking strategy. In fact, the internal links you integrate into your pages must correspond to the logic of your target audience. So, to boost the performance of a semantic cocoon for an electric car sales page, you need to insert a link pointing to a page on the subject of government subsidies.
Writing and updating site articles
Your copywriting is just as important as the strategic and technical aspects of your site's SEO. Your articles must be relevant and answer the questions web users have. Each sentence should capture your audience's attention and encourage them to continue browsing.
What's more, it's a mistake to think that content you created years ago still has the same effectiveness today. In fact, you need to continuously improve your content so that the semantic cocoon adapts to web users' searches.
Don't forget to insert tags and update outdated information. In addition, make sure your page design correctly illustrates the semantic cocoon.
These techniques will help you offer Internet users an optimal user experience. Every decision you make concerning your platform must have as its ultimate goal smooth navigation between your pages.
The semantic cocoon and SEO: tools that can help
You can find a wide range of SEO tools to facilitate your SEO work on the web. In fact, since the democratization of the semantic cocoon, many platforms have appeared with the ambition of helping you implement this strategy.
Online tools for creating a semantic cocoon structure
Among the most effective SEO toolsyou'll find Gephi. This is a analysis tool which also allows you to create a visual representation of your site's precise internal link architecture. This representation will improve your understanding of links to each page of your website.
If you're looking for a tool that focuses on the semantic cocoon, Cocoon.se can meet your requirements. This tool offers more or less the same functionalities as Gephi. What sets it apart, however, is its large ease of use. It lets you quickly visualize the architecture of your online presence platform without requiring any specific technical skills.
For those who prefer to use a free tool, there is Mindmap express. This platform lets you create your mindmap without having to pay a cent. Visit keyword mapping you'll get with this tool will enable you to create your pages according to your semantic cocoon.
Integrating the semantic cocoon with WordPress
You don't yet have advanced development skills? Then you'll need to integrate internal links manually. Which is a time-consuming task that can take up a lot of your time. There's a WordPress plugin that can help you integrate the semantic cocoon. This tool is none other than Bombyx4wp plugin.
How does semantic integration work with the Bombyx4wp plugin? This tool allows you to create your content directly via the mindmap file. You then send the compressed file to the plugin. The plugin takes care of importing the data, then integrating your textual content while respecting the rules of the semantic cocoon and those of internal linking. This saves you a considerable amount of time, without the risk of making mistakes.
Please note, however, that this plugin is not free. However, purchasing it gives you access to the Laurent Bourrelly's training and receive a discount of 40 %.