From 13th to 2nd position on Google: concrete results from Mathieu, SEO freelancer, who increased his productivity 10-fold with SERPmantics

Since 2019, Mathieu has been working as a freelance web designer and SEO consultant. He divides his time between freelance projects and collaborations with the Succescomm agency. He works with a wide range of customers, including local craftsmen, national wellness companies, brokers, insurers and e-merchants. His approach is centered on a turnkey offer combining site creation, content writing and SEO optimization to ensure lasting visibility for its customers on Google.

Always on the lookout for high-performance tools optimize content creationMathieu considers content quality as essential:

"For me, it's the sinews of war, having a good quality text is still important".

Previously, he did his referencing manually. An efficient process time-consumingwhich prompted him to explore solutions for gain in productivity without compromising quality of its results. 

Mathieu finds SERPmantics the ideal solution to address this issue. Among the tool's many features, it benefits from an in-depth analysis of SERP results and search intentions, keyword suggestion and text optimization, which enables it to enables you to produce high-performance content more quickly. By integrating this tool into his work process, Mathieu was able to automate while retaining the finesse and relevance of its SEO approach.

In this case study, we will see how Mathieu has transformed the way it works with SERPmanticsthe earnings he has obtained, as well as results that he has been able to measure on his projects.

Issues and challenges encountered before SERPmantics

Initial work process

Prior to the adoption of SERPmantics, the SEO optimization process was based on a manual approach. Keyword research was mainly carried out using tools such as Ahrefs and Haloscan. This stage required in-depth analysis of search trends and the competition to identify positioning opportunities, which involved a fairly substantial investment of time.

Once the keywords had been identified, the construction of the content strategy followed an artisanal methodology. He built mental maps to structure content and integrate manually strategic keywords in its copywriting. This process, although rigorous, made each optimization long and tedious.

Main challenges identified

Despite the good results obtained with a manual approachMathieu met several problems : 

In his opinion, the biggest challenge is significant loss of time for SEO optimization keyword research and the manual integration of SEO recommendations can take several hours per project, which slows down content production and potentially putting the sites online.

"(...) doing everything by hand takes a lot of time, and like everyone else I want to be more productive".

"Doing everything yourself by hand with your energy and brain takes time".

Another challenge was the risk of being "off-topic to Google's expectations: without advanced semantic analysis, it was sometimes difficult to perfectly align content with search intent and Google's ranking criteria.

"And I used to go off-topic too because I didn't have the words that were expected for such and such a result".

Manual search did not always offer an exhaustive view of the search intentions associated with a keyword. This limitation could lead to partially optimized content, that doesn't meet all the needs of Internet users.

Although his methods enabled him to achieve satisfactory results in SEO, they required a major effort.

Discovering and adopting SERPmantics

How Mathieu discovered the tool 

He discovered SERPmantics through Léo, the director of the agency where he works. Very satisfied with its use for her projects, he suggested she try it out to streamline her work process.

Having already tested other solutions already on the market, notably YourTextGuruMathieu was curious about compare the two solutions. From his first attempts with SERPmantics, he was seduced through its approach more intuitive and better adapted to your needs. He therefore quickly adopted the tool for its SEO services.

"He showed me the tool, and I quickly became a fan".

Decisive factors in choosing SERPmantics:

Several elements convinced Mathieu to adopt SERPmantics as the main tool for thesemantic optimization of content :

The first thing he really appreciated was the tool ergonomics and ease of use. Unlike some competing tools, SERPmantics stands out for its fluid, accessible and fun interface. He appreciated the fact that he could get to grips with the tool fairly quickly.

"SERPmantics from the first few uses I understood how it worked, I found it simple to use and even quite fun"

Another point that weighed particularly heavily in his decision was the SERPmantics pricing policy. In contrast to YourTextGuru, this tool offers a subscription-based unlimited access to analyses and recommendations at a much more affordable price. In his view, this represented a big advantageThis allows them to optimize as much content as necessary, without having to worry about additional costs.

SEO methodology with SERPmantics 

Complete process from A to Z

The adoption of SERPmantics didn't replace the other tools Mathieu was already using, but came about through complete its work ecosystem. Rather than completely changing his way of working, he has naturally integrated into its SEO optimization processin addition to its other usual tools.

1. Identifying search intent with SERPmantics 

Before writing any content, he begins by analyzing search intent using SERPmantics. The tool enables him to understand user expectations and determine the key elements to include in the content to best meet Google's requirements. 

2. Content plan generation with Claude 

Once the search intent has been defined, it uses Claude's artificial intelligence to generate a structured outline of the article or page (H1, H2, H3 tags, etc.), integrating the search intent. This gives him a clear vision of the structure and sub-themes to be addressed.

3. Writing content with AI (ChatGPT & Claude) 

ChatGPT and Claude are then used to write content with prompts he has created. 

4. Semantic optimization with SERPmantics 

The text is then run through the tool to analyze its semantic richness and integrate any missing key terms. This is an important step in order to treat the subject in depth and avoid any gaps that could be detrimental to SEO. 

5. Content enrichment and personalization

He adds his human touch by revising and personalizing the text. He improves the writing style, adds information about the customer's company, and adjusts the tone to match the customer's identity.

6. Internal linking with Claude

Finally, to improve indexing by Google and reinforce the site's overall SEO structure, he optimizes internal linking, inserting relevant links to other pages on the site. 

Optimized content types

With the help of SERPmantics, Mathieu was able to optimize different types of content according to customer needs. Pages dedicated to local professionals (roofers, plumbers, electricians...) to target geolocalized searches and maximize their visibility. Blog posts to attract qualified traffic by responding to search queries. Or e-commerce category pages to improve the positioning of online stores. Overall, SERPmantics can be used to optimize various types of content.

"Your tool is relevant to all types of content".

Case studies and results

The case of the "Wheelchair insurance" site

Mathieu was asked to work on the content of a brand-new sitededicated to wheelchair insurance. To meet this challenge, he decided to rely exclusively on search intentions suggested by SERPmanticswithout consulting the SERP results themselves. His objective? To test the tool's effectiveness and see if he could optimize his process by reducing the time spent on analysis. 

The experiment proved conclusive: despite the competition on this keyword, the site went from 13th to 2nd on Google in just 2 months. A performance that demonstrates the effectiveness of the semantic optimization and search intent analysis offered by the tool.

From top 13 to top 2 in SERPs with SERPmantics

The case of the "Couvreur Marseille" website    

This project concerned the re-optimization of an existing site for a roofer in Marseille. The site had been online for several years, but was struggling to position itself.

By working with the tool again, performance improved rapidly. Simply by refining the content with the tool, the site has gained in visibility and began to better positioning on Google.

Impact and business benefits of SERPmantics

Quantifiable gains

One of the main benefits Mathieu has noticed since he started using the tool is the time saving. Before using the tool, SEO required a lot of manual searching SERP analysis, study of search intentions, identification of relevant keywords, etc. All this took up precious time. Visit automating these steps with SERPmanticshe was able to greatly reduce time dedicated to this phase.

"Going through your tool just allowed me to divide the time I spend on it by 10".

Less time spent on analysis means more time available to manage other aspects of his projects: the tool has enabled him to improve productivity. This means he can handle more sites in parallel and concentrate on strategy.

"I'm now trying to concentrate on strategy and delegate keyword selection to the tools, to help me build search intent".

"It takes time to do everything manually and [using] a tool is easier"

Another benefit is the making the optimization process more reliable. Before using the tool, he relied on his own experience and manual analysis, which could sometimes be difficult. approximate. With SERPmantics, it benefits fromprecise analyses and based on real data, which reduces uncertainty and returns his work more reliable.

"And well, with your tool, it allows me to get good results, it makes the search intention more reliable."

Popular features 

Among the tool's features bring the most value to everyday lifewe find :
Analysis of search intentwhich enables it to pinpoint exactly what Google wants to see for a given keyword. He sees this feature as more than necessary today :

"I still think it's the crux of the matter to meet user expectations in 2025".

SERPmantics understands this : if a visitor doesn't find what he's looking for after clicking on a result, he immediately goes back to look elsewhere, sending a negative signal to Google. Conversely, in precisely matching research intentionsnot only improves its positioning, but also ensures that it lasts.

The second feature he really appreciates is semantic optimizationwhich helps him structure his content so that it is better understood and valued by search engines. To this end, he regularly uses the keyword suggestionswhich enables it to cover all important queries and enrich its lexical field.

Estimated return on investment

When asked toestimate the value that SERPmantics has brought to its business and its agency, the answer is clear: the tool represents a real advantage on a daily basis.

Mathieu believes that the tool brings in over €1,000 a month.

"Your tool brings me a lot of benefits".

"I'd tell you more than 1,000 euros a month if I had to give you a straight answer".

Thanks to the tool, he can process a greater number of customersdirectly increasing its sales.

Its results in terms of positioning are equivalent to or better than those obtained with its manual methodwhile asking a lot less time and effort.

Using SERPmantics earns him the equivalent of over €1000/month

Conclusion and outlook

Mathieu's experience with SERPmantics shows the impact that a well-designed tool can have on the efficiency and productivity of a freelance SEO consultant. After several months of use, he wholeheartedly recommends the :

"I recommend with my eyes closed"

If he were to recommend it to a colleague, he would highlight two key elements: results and productivity.

- The tool allows you toimprove positioning sites in the search results

- It enables gain in productivitymaking SEO faster and more efficient.

In his view, the balance between automation and human creativity is a real added value. SERPmantics does not replace the expertise of an SEO professional, but accompanies and guides him/her. with precise recommendations, facilitating decision-making.

The tool enables him to approach each project with greater serenity, by ensuring that his content precisely meet Google and user expectations. Thanks to the time saved by the tool, he can support more customers while guaranteeing excellent results. Convinced by the toolhe intends to continue to integrate it into the heart of your SEO strategy and follow its evolution.