How to perform an SEO Semantic Analysis and boost your ranking?

Are you having trouble getting your organic traffic to take off? Want to increase your online visibility? SEO semantic analysis is a solution you can adopt. This SEO technique helps you to find the right keywords for your company's activity and taking into account the expectations of your target audience. How to create a semantic analysis to improve your SEO? Here are the steps to follow.

Understanding SEO semantic analysis

Semantic analysis in SEO is not a new context. However, many professionals still struggle to understand its contours and importance.

The contours of semantic analysis in SEO

Before tackling semantic analysis in SEO, it's important to understand what semantic analysis really means. semantic field. To ensure that your articles read smoothly, you should use a comprehensive vocabulary. To do this, you need to refer to the lexical field of your subject. This is essential when you're using a word that may have one or more meanings.

Semantic analysis refers to the meaning of words on a page website. By extension, it also concerns the word that is present on the entire online presence platform. This system allows you to identify the keywords that will help you to boost your online presence. This is done by asserting your overall theme. This technique must be integrated into the priority steps when developing a content optimization strategy.

However, there's nothing to stop you from making a semantic audit if you've already published content on your site. This process will enable you to measure the effectiveness of your strategy.

The importance of SEO semantic analysis

Semantic analysis ensures the quality of the user experience and improves the work of indexing algorithms. It enables you to increase your traffic with a boost from search engines.

Semantic analysis enables you to respond precisely to the search intentions of web and mobile users. In fact, it enhances your readers' comfort by offering them a relevant semantic field to guide the writing of your articles. As a result, you'll reduce word repetition and make your articles easier to read. maximum precision in your stories.

In addition, semantic analysis is essential for proposing content in line with voice searches. This type of search is characterized by long tail queries, which are long and extremely precise. As a result, working on the semantic field of your content ensures that your text appears when an Internet user performs a voice search.

SEO semantic analysis is a lever for developing your visibility on the Internet. It helps you propose relevant content to Google which will then be positioned at the top of the list in search results. In fact, this search engine recently updated its semantic SEO algorithm.

In addition, SEO semantic analysis facilitates the creation of a complete architecture of your online presence platforms. As a result, you have the opportunity to demonstrate your expertise to Google, since the topics you cover are consistent. In this way, as soon as an Internet user performs a search that corresponds to your theme, your content inevitably appears.

Step by step to ensure the effectiveness of your SEO semantic analyses

For your SEO semantic analysis to be effective, you need to follow a number of steps.

Keyword search

No SEO strategy can do without keywords. The same applies to SEO semantic analysis. Indeed, improving your visibility on Google requires the use of words that are relevant to your business and that engage your audience. Thus, you must use the six types of keywords essential for SEO, namely :

• The long tail, which is a search for a maximum of 3 words.
• The long tail, which contains more than 3 words.
• The semantic keyword directly related to the important query.
• The event keyword that brings a short-term visibility since it's linked to current events.
• The evergreen keyword for long-term visibility.
• The local keyword, which refers to geolocation.

Internal networking

Internal linking is an essential part of semantic analysis in search engine optimization. In fact, it helps you offer your audience additional information that could provide answers to their search intent. What's more, internal linking helps Google's algorithms to crawl your entire website. So no content is left out. As a result, you can improve quantity and quality of your content.

Internal linking is also a solution that allows you to control the popularity of each of your web pages. This gives you greater control over your platform. You can also optimize your most important pages for your target readers.

Understanding target expectations

To meet the needs of your target audience, you must first establish a SEO persona. In this sense, you can't perform an SEO semantic analysis without knowing the type of audience you're targeting. What's more, you need to understand the search intent behind each keyword. To do this, you need to carry out a Google SERP study taking into account that a request is always linked to 4 intentions. These are :

• Navigational search, which enables a web user to find a particular platform or company.
• Informational research, formulated as a question.
• Transactional research, which aims to lead to a purchase.
• Market research to help you choose the right product or service.

 Controlling semantics

SEO semantic analysis enables you to control the optimization score of each of your texts. To do this, you need to compare your content with those that appear first in Google's results. However, if you don't have all the skills required to carry out this study, you risk wasting your time. That's why you need to use a powerful SEO semantic diagnostics. This type of tool saves you a considerable amount of time. Not only that, but it also provides you with search-engine-like artificial intelligence.

Choosing the right tools for effective SEO semantic analysis

Implementing a natural referencing strategy requires the use of a high-performance SEO solution. Here are the 3 best tools at the moment (if you want more, read our article dedicated to best SEO semantic analysis tools).

Google: an indispensable system for understanding search intent

Understanding the search intentions of the visitors you are targeting requires an in-depth understanding of their needs. visual analysis of SERP. This analysis enables you to understand what your audience expects through the use of a keyword. So, if you come across comparisons, it means that the query is commercial. Do you see products at the top of the results page? It's probably a transactional request.

You can also use the Google results page for inspiration. In fact, this page is a mine of content ideas. For example, you can take into account the data in "other questions asked" to meet your target audience's needs. You can also use the "related research"We'll be happy to help you develop a topic.

SEMRUSH: a high-performance solution for finding the most relevant keywords

Once you've established a list of keywords, move forward with your project by using SemRush to optimize your SEO semantic study. SemRush is a complete SEO software package that studies organic keywords in relation to your industry. It also lets you know your position for each keyword. Semrush also determines the search volume for each keyword. In other words, this technology lets you know how many times Internet users have used this keyword in their search. All that's left is to determine whether it's relevant to your content.

Semrush also offers you the possibility of making a SEO audit of your website. All you have to do is enter your site's URL into the tool. The tool then performs a study of each of your web pages and verifies optimization. In this way, SemRush focuses on your content and your site's level of expertise.

In addition, SemRush boosts your ranking through blacklink analysis. This step is linked to the SEO study, in that inbound links are essential for SEO. These links testify to the quality and visibility of your online presence platform. They must therefore be relevant and come from sites that address the same theme as you.

SERPmantics: an innovative, high-performance SEO semantic analysis solution

SERPmantics is a semantic analysis platform designed for SEO professionals who want to optimize their content and increase their visibility on search engines. This innovative solution helps you understand the nuances and subtleties of semantics, which play a crucial role in your site's positioning in search results.

Not only does SERPmantics analyze your site's content, it also offers recommendations for improving your keyword strategy. This includes suggestions on keyword choice, keyword density, and even the construction of semantic cocoons. What's more, this solution gives you an overview of your positioning in relation to your competitors. In short, SERPmantics is a complete tool for managing your SEO, combining an intuitive user interface with advanced semantic analysis technology.