{"id":1944,"date":"2025-05-28T13:58:19","date_gmt":"2025-05-28T13:58:19","guid":{"rendered":"https:\/\/serpmantics.com\/?p=1944"},"modified":"2025-08-05T11:53:30","modified_gmt":"2025-08-05T09:53:30","slug":"balise-meta","status":"publish","type":"post","link":"https:\/\/serpmantics.com\/it\/meta-tag\/","title":{"rendered":"Meta tag: la guida completa alla SEO per il vostro sito web"},"content":{"rendered":"<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"557\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Code.png\" alt=\"El\u00e9ments du code.\" class=\"wp-image-1957\" style=\"width:190px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Code.png 868w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Code-480x308.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 868px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Meta tag <\/strong>sono elementi dell'insieme<strong> Codice HTML<\/strong> che giocano un ruolo importante nel modo in cui il vostro sito web \u00e8 <strong>percepito dai motori di ricerca<\/strong> e talvolta anche dagli utenti. Per i proprietari di siti che vogliono <strong>migliorare la loro visibilit\u00e0<\/strong> online, offrendo al contempo un buon<strong> esperienza dell'utente<\/strong>\u00c8 importante comprendere i meta-elementi. In questa guida scoprirete <strong>A cosa servono i meta tag<\/strong>come<strong> usarli correttamente<\/strong> per la SEO e cosa <strong>errori da evitare.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Personne ne clique sur ton site sur Google (m\u00eame en 1\u00e8re position) - Augmente ton CTR SEO\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/7oQU60T3iuo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/serpmantics.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Che cos'\u00e8 un meta tag?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Definizione e ruolo del codice HTML<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"754\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/HTML.png\" alt=\"Page HTML\" class=\"wp-image-1949\" style=\"width:249px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/HTML.png 985w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/HTML-980x750.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/HTML-480x367.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 985px, 100vw\" \/><\/figure>\n\n\n\n<p>Prima di esaminare il meta-tag, vediamo che cosa \u00e8 il tag <strong>Codice HTML<\/strong> (il nome deriva dall'acronimo HyperText Markup Language). \u00c8 il <strong>lingua <\/strong>usato <strong>creare e strutturare pagine web<\/strong>. Serve a dire al browser cosa visualizzare e come organizzare il contenuto (testo, immagini, link, video, ecc.).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Definizione e ruolo dei meta tag<\/h3>\n\n\n\n<p>A <strong>meta tag<\/strong> \u00e8 una riga di codice HTML inserita nell'intestazione della pagina web. Trasmette<strong> informazioni descrittive<\/strong> navigatori e <strong>motori di ricerca<\/strong> sul <strong>contenuto <\/strong>sulla pagina del vostro sito web, senza apparire sullo schermo dei visitatori. Questi sono chiamati <strong>metadati<\/strong>in altre parole, dati che descrivono altri dati.<\/p>\n\n\n\n<p>Il ruolo di <strong>meta tag<\/strong> varia a seconda del suo tipo: alcuni influenzano la <strong>referenziazione <\/strong>del vostro sito web, altri migliorano <strong>l'esperienza dell'utente<\/strong>ottimizzare la visualizzazione mobile o controllare la condivisione sui social network.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">I meta tag pi\u00f9 importanti per la SEO<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"429\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Recherche-moteur-de-recherche.png\" alt=\"Cercare su un motore di ricerca.\" class=\"wp-image-1954\" style=\"width:161px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Recherche-moteur-de-recherche.png 616w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Recherche-moteur-de-recherche-480x334.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 616px, 100vw\" \/><\/figure>\n\n\n\n<p>Alcuni meta tag hanno un impatto diretto sulla <strong>referenziazione naturale<\/strong> e il modo in cui la vostra pagina web appare nei risultati dei motori di ricerca. L'ottimizzazione di questi tag vi permetter\u00e0 di <strong>migliorare la vostra visibilit\u00e0<\/strong>ma anche il vostro <strong>tasso di click-through.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Il tag meta title: ottimizzare il titolo della pagina web per i motori di ricerca e gli utenti<\/h3>\n\n\n\n<p>Il<strong> meta titolo<\/strong> \u00e8 uno dei pi\u00f9 importanti per la SEO. \u00c8 il <strong>titolo visualizzato nei risultati di ricerca<\/strong> Google. Ha un'influenza importante sul posizionamento della vostra pagina web e sulla <strong>la decisione dell'utente di Internet di cliccare o meno.<\/strong><\/p>\n\n\n\n<p>\u00c8 importante per 3 motivi principali:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>aiuta i robot di Google a <strong>capire l'argomento principale della pagina<\/strong> del sito web ;<\/li>\n\n\n\n<li>lei<strong> attira l'attenzione degli utenti di Internet<\/strong> nei risultati di ricerca;<\/li>\n\n\n\n<li>lei <strong>influenza <\/strong>direttamente<strong> tasso di penetrazione dei clic<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Per avere un tag meta title <strong>ottimizzato <\/strong>\u00e8 necessario :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>essere chiari e precisi <\/strong>indicando direttamente l'oggetto della pagina sul vostro sito web;<\/li>\n\n\n\n<li><a href=\"https:\/\/serpmantics.com\/it\/scegliere-parole-chiave-seo\/\">scegliere <strong>parole chiave<\/strong><\/a><strong> rilevante<\/strong> meglio posizionato <strong>all'inizio del titolo <\/strong>;<\/li>\n\n\n\n<li>evitare di superare <strong>60 caratteri <\/strong>perch\u00e9 Google elimina i titoli troppo lunghi;<\/li>\n\n\n\n<li><strong>ti fanno venire voglia di <\/strong>per fare clic.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Il tag meta description: scrivere una descrizione accattivante per migliorare il tasso di clic.<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"319\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Texte.png\" alt=\"Texte\" class=\"wp-image-1964\" style=\"width:243px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Texte.png 697w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Texte-480x220.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 697px, 100vw\" \/><\/figure>\n\n\n\n<p>La <strong>tag meta description<\/strong> \u00e8 un breve testo che <strong>riassume il contenuto della pagina<\/strong> tag. Viene visualizzata appena sotto il titolo (che corrisponde al tag meta title) nei risultati di ricerca di Google. Gli obiettivi della meta descrizione sono <strong>far s\u00ec che i visitatori vogliano visitare il vostro sito web<\/strong>D\u00e0 loro un'idea di ci\u00f2 che verr\u00e0 trattato nella pagina web. Inoltre, la meta descrizione offre ai visitatori l'opportunit\u00e0 di trovare ci\u00f2 che stanno cercando.<strong>si distinguono dagli altri risultati.<\/strong><\/p>\n\n\n\n<p>Ecco cosa dovete fare per ottenere una <strong>meta descrizione<\/strong> <strong>ottimizzato <\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>scrivere un <strong>descrizione coinvolgente<\/strong> facendo venire voglia alle persone di leggere il resto del contenuto;<\/li>\n\n\n\n<li>integrare il <strong>parola chiave principale <\/strong>su cui ci si vuole posizionare nella meta descrizione;<\/li>\n\n\n\n<li>soggiorno <strong>conciso <\/strong>per evitare che il testo venga tagliato da Google: si raccomanda che il testo di una meta descrizione sia <strong>tra i 150 e i 160 caratteri.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Esempio di tag meta title e meta description<\/h3>\n\n\n\n<p>Se si digita Serpmantics su Google, si ottengono i seguenti risultati:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Exemple-title-et-meta-description-1024x579.png\" alt=\"R\u00e9sultats de recherche Google lorsqu'on saisit la requete &quot;serpmantics&quot; qui est un outil d'analyse s\u00e9mantique.\" class=\"wp-image-1711\" style=\"width:473px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Exemple-title-et-meta-description-1024x579.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Exemple-title-et-meta-description-980x555.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Exemple-title-et-meta-description-480x272.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Il tag meta robots: controllo dell'indicizzazione delle pagine web del vostro sito da parte dei motori di ricerca.<\/h3>\n\n\n\n<p>La <strong>meta tag robots <\/strong>permette di dare istruzioni a un motore di ricerca su come deve funzionare. <strong>esplorare e indicizzare o meno una pagina del sito web<\/strong>. Ci\u00f2 consente di gestire la visibilit\u00e0 di determinate pagine web nei risultati di ricerca di Google.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Direttive robot: noindex, nofollow, ecc.<\/h4>\n\n\n\n<p>La <strong>meta tag robots <\/strong>pu\u00f2 dare <strong>direttive diverse<\/strong> ai robot di Google. Tra i pi\u00f9 comuni ci sono :&nbsp;<\/p>\n\n\n\n<p>Il fatto <strong>autorizzare i motori di ricerca a seguire i link<\/strong> in una pagina web, questo \u00e8 il valore predefinito. Questo \u00e8 il valore<strong> \"seguire<\/strong>.<\/p>\n\n\n\n<p>In senso opposto, il fatto che <strong>d&#8217;emp\u00eacher les moteurs de suivre les liens <\/strong>presenti nella pagina web. Questo \u00e8 il <strong>\"nofollow<\/strong><\/p>\n\n\n\n<p><strong>Consentire l'indicizzazione della pagina web<\/strong>\u00c8 un valore predefinito se non viene specificata alcuna direttiva. Corrisponde al valore <strong>\"indice<\/strong><\/p>\n\n\n\n<p>In caso contrario, <strong>impedire l'indicizzazione della pagina web<\/strong>Ci\u00f2 significa che non apparir\u00e0 nei risultati di ricerca di Google. Questo \u00e8 il<strong> \"noindex<\/strong><\/p>\n\n\n\n<p><strong>Impedire a Google di visualizzare una versione in cache della pagina web<\/strong>. La direttiva in questione \u00e8 <strong>\"noarchive<\/strong><\/p>\n\n\n\n<p><strong>Impedire la visualizzazione di un estratto di contenuto<\/strong> nei risultati di ricerca (rich snippet). Questo corrisponde alla <strong>\"nosnippet<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Uso strategico di noindex e nofollow<\/h4>\n\n\n\n<p>Le linee guida <strong>noindex <\/strong>e <strong>nofollow <\/strong>non vengono utilizzati a caso, ma sono particolarmente utili in diverse situazioni.<\/p>\n\n\n\n<p>La direttiva <strong>noindex <\/strong>\u00e8 utile per :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>evitare l'indicizzazione di <strong>pagine web con scarso valore SEO <\/strong>comprese le pagine web di contatto, i moduli, i carrelli della spesa, ecc.<\/li>\n\n\n\n<li>prevenire <strong>contenuti duplicati<\/strong> per apparire nei risultati di ricerca di Google;<\/li>\n\n\n\n<li>impedire l'indicizzazione delle pagine web temporanee, oppure<strong> in fase di sviluppo.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>La direttiva <strong>nofollow <\/strong>\u00e8 utile per :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>impedire il trasferimento di popolarit\u00e0 (link juice) <strong>ai link irrilevanti <\/strong>;<\/li>\n\n\n\n<li>limitare la navigazione delle pagine web <strong>nessun interesse SEO<\/strong>pur lasciandoli accessibili.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Altri meta tag utili<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Il meta tag viewport: ottimizzare la visualizzazione del sito sui dispositivi mobili<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"833\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-1024x833.png\" alt=\"Affichage d'une page responsive design sur dekstop, tablette et mobile.\" class=\"wp-image-1967\" style=\"width:183px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-1024x833.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-980x797.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-480x390.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>La <strong>meta tag viewport<\/strong> consente al vostro sito web di <strong>visualizzare correttamente su smartphone e tablet.<\/strong> Indica al browser come adattare il layout del sito web alle dimensioni dello schermo. Senza questo tag, c'\u00e8 il rischio che le pagine web del vostro sito vengano visualizzate con una larghezza fissa, costringendo l'utente a zoomare o scorrere orizzontalmente.<strong> \u00e8 molto dannoso per l'esperienza mobile.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Importanza del meta tag viewport per l'esperienza dell'utente<\/h4>\n\n\n\n<p>Oggi, una gran parte del traffico web proviene da<strong> dispositivi mobili. <\/strong>Google lo sa, e lo sa <strong>favorisce i siti mobile-friendly<\/strong> dans ses r\u00e9sultats de recherche.<\/p>\n\n\n\n<p>&nbsp;La<strong> meta tag viewport <\/strong>permet une navigation <strong>fluide sur tout type d&rsquo;\u00e9cran,<\/strong> avec une meilleure lisibilit\u00e9 puisque les textes et les \u00e9l\u00e9ments s&rsquo;adaptent automatiquement \u00e0 l&rsquo;\u00e9cran. Cela participe \u00e0 <strong>l&rsquo;am\u00e9lioration globale de l&rsquo;exp\u00e9rience utilisateur<\/strong>, et donc \u00e0 une <strong>r\u00e9duction du taux de rebond. <\/strong>En effet, une mauvaise exp\u00e9rience mobile peut faire fuir les visiteurs.<\/p>\n\n\n\n<p>De plus, cette balise meta permet <strong>d&rsquo;\u00e9viter d&rsquo;\u00eatre p\u00e9nalis\u00e9<\/strong> par les robots de Google qui consid\u00e8rent son absence comme un point n\u00e9gatif.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Balises meta pour les r\u00e9seaux sociaux (Open Graph, Twitter Cards,&#8230;)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"512\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Reseaux-sociaux.png\" alt=\"Ic\u00f4nes de r\u00e9seaux sociaux : facebook, twitter, linkedIn.\" class=\"wp-image-1971\" style=\"width:132px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Reseaux-sociaux.png 487w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Reseaux-sociaux-480x505.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 487px, 100vw\" \/><\/figure>\n\n\n\n<p>Lorsqu&rsquo;une page web est partag\u00e9e sur les <strong>r\u00e9seaux sociaux,<\/strong> le rendu de l&rsquo;aper\u00e7u d\u00e9pend des<strong> meta tag<\/strong> sp\u00e9cifiques que vous avez int\u00e9gr\u00e9es. Ces balises permettent de contr\u00f4ler le titre, l&rsquo;image, la description et d&rsquo;autres \u00e9l\u00e9ments affich\u00e9s dans l&rsquo;aper\u00e7u du lien partag\u00e9.<\/p>\n\n\n\n<p>Chaque r\u00e9seau social propose son propre outil :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open Graph debugger<\/strong> utilis\u00e9 pour LinkdIn ;<\/li>\n\n\n\n<li><strong>Twitter Cards Validator <\/strong>utilis\u00e9 pour twitter (X) ;<\/li>\n\n\n\n<li><strong>Sharing Debugger<\/strong> utilis\u00e9 pour Facebook ;<\/li>\n\n\n\n<li><strong>Rich Pin Validator <\/strong>utilis\u00e9 pour Pinterest ;<\/li>\n\n\n\n<li><strong>Open Graph <\/strong>qui peut \u00eatre utilis\u00e9 par Facebook, LinkedIn et Pinterest<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">La balise canonical : \u00e9viter le contenu dupliqu\u00e9<\/h3>\n\n\n\n<p>La <strong>balise canonical<\/strong> sert \u00e0 montrer aux moteurs de recherche <strong>quelle version d&rsquo;une page web est la version \u00ab\u00a0officielle\u00a0\u00bb ou principale<\/strong>, lorsqu&rsquo;il en existe plusieurs versions similaires ou identiques. Cela permet d&rsquo;\u00e9viter aux moteurs de recherche d&rsquo;indexer du <a href=\"https:\/\/serpmantics.com\/it\/contenu-duplique\/\">contenuti duplicati<\/a>, qui nuit grandement au r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quand utiliser la balise canonical<\/h4>\n\n\n\n<p>Voici les situations typiques o\u00f9 l&rsquo;usage de la <strong>balise canonical<\/strong> est recommand\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lorsque vous avez <strong>plusieurs pages web similaires ou identiques <\/strong>(par exemple des fiches produits avec des variantes de taille, couleur.) ;<\/li>\n\n\n\n<li>quand une m\u00eame page web est<strong> accessible via plusieurs URLs<\/strong> ;<\/li>\n\n\n\n<li>lorsque vous avez des <strong>versions traduites<\/strong> d&rsquo;un contenu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Balises meta obsol\u00e8tes ou \u00e0 \u00e9viter<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"482\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Warning.png\" alt=\"triangle avec un point d'exclamation \u00e0 l'int\u00e9rieur.\" class=\"wp-image-1997\" style=\"width:134px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Warning.png 517w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Warning-480x448.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 517px, 100vw\" \/><\/figure>\n\n\n\n<p>Toutes les balises meta ne sont pas utiles, certaines sont m\u00eame compl\u00e8tement <strong>ignor\u00e9es par les moteurs de recherche<\/strong>. En 2025, il est important de conna\u00eetre les balises \u00e0 utiliser, mais aussi celles \u00e0 <strong>d\u00e9laisser<\/strong>, pour ne pas <strong>alourdir inutilement<\/strong> votre code HTML.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La balise meta keywords : pourquoi elle est inefficace et inutile aujourd&rsquo;hui<\/h3>\n\n\n\n<p>Auparavant la <strong>balise meta keywords<\/strong> permettait de renseigner aux robots de Google et \u00e0 tout autre moteur de recherche une<strong> liste de mots-cl\u00e9s d\u00e9crivant le contenu de la page web. <\/strong>Cependant, cette balise n&rsquo;a<strong> plus aucune utilit\u00e9 pour le SEO<\/strong>. Google a officiellement d\u00e9clar\u00e9 qu&rsquo;il ne prend plus en compte la balise keywords <strong>depuis plus de 10 ans.<\/strong><\/p>\n\n\n\n<p>Cette d\u00e9cision a \u00e9t\u00e9 prise car il \u00e9tait trop facile pour les utilisateurs <strong>d&rsquo;abuser de la balise meta keywords. <\/strong>Cela la rendait non fiable pour \u00e9valuer la qualit\u00e9 d&rsquo;un contenu. Les robots de Google s&rsquo;appuie d\u00e9sormais sur le<strong> contenu r\u00e9el de la page web<\/strong> pour comprendre de quoi elle parle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Autres balises meta \u00e0 \u00e9viter<\/h3>\n\n\n\n<p>La <strong>balise meta \u00ab\u00a0revisit after\u00a0\u00bb <\/strong>: elle est cens\u00e9e indiquer aux moteurs de recherche quand revenir explorer une page web (par exemple, tous les 7 jours). Cependant, Google <strong>ne tient pas compte de cette balise,<\/strong> car il utilise ses propres crit\u00e8res pour d\u00e9cider quand revisiter un site web. Son utilisation est donc <strong>inutile <\/strong>en SEO.<\/p>\n\n\n\n<p>La<strong> balise meta \u00ab\u00a0refresh\u00a0\u00bb <\/strong>permet de rediriger automatiquement un utilisateur vers une autre page web apr\u00e8s un certain d\u00e9lai. Cependant, son utilisation est <strong>d\u00e9conseill\u00e9e<\/strong>, car elle peut <strong>nuire \u00e0 l&rsquo;exp\u00e9rience utilisateur<\/strong> (avec des redirections soudaines ou non sollicit\u00e9es) et poser des probl\u00e8mes en SEO. Pour les redirections, il est <strong>pr\u00e9f\u00e9rable d&rsquo;utiliser une redirection 301<\/strong>, plus fiable et mieux reconnue par les moteurs de recherche.<\/p>\n\n\n\n<p>La<strong> balise meta \u00ab\u00a0generator\u00a0\u00bb<\/strong> sert uniquement \u00e0<strong> indiquer le logiciel ou le CMS utilis\u00e9<\/strong> pour cr\u00e9er la page web. Elle est <strong>inutile pour le SEO<\/strong>, il est donc pr\u00e9f\u00e9rable de ne pas l&rsquo;utiliser.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outils et ressources pour g\u00e9rer les balises meta<\/h3>\n\n\n\n<p>Travailler avec les balises meta peut sembler <strong>technique <\/strong>au d\u00e9part, mais il existe des <a href=\"https:\/\/serpmantics.com\/it\/strumenti-seo\/\">Strumenti SEO<\/a> pour vous aider \u00e0 les cr\u00e9er, les optimiser et les analyser. Cela vous permet de gagner du temps, d&rsquo;\u00e9viter les erreurs et d&rsquo;am\u00e9liorer la qualit\u00e9 de votre r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">G\u00e9n\u00e9rateurs de meta description<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"214\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/seoptimer-logo.png\" alt=\"seoptimer logo\" class=\"wp-image-1980\" style=\"width:73px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/seoptimer-logo.png 202w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/seoptimer-logo-11x12.png 11w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/figure>\n\n\n\n<p><strong>SEOptimer : <\/strong>cet outil propose un g\u00e9n\u00e9rateur de meta description simple. Vous entrez le nom de votre titre, votre mot-cl\u00e9 principal et une description, et il vous donne un aper\u00e7u de l&rsquo;apparence dans les r\u00e9sultats de recherche Google, tout en vous indiquant si la longueur de la meta description est optimale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"250\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1.png\" alt=\"Logo SERPmantics\" class=\"wp-image-1667\" style=\"width:146px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1.png 1000w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1-980x245.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1-480x120.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>SERPmantics : <\/strong>cet outil d&rsquo;analyse s\u00e9mantique dispose d&rsquo;une fonctionnalit\u00e9 permettant de g\u00e9n\u00e9rer en un clic gr\u00e2ce \u00e0 l&rsquo;IA des titres ainsi que des meta descriptions. Tout est bas\u00e9 sur le mot-cl\u00e9 choisi, les <a href=\"https:\/\/serpmantics.com\/it\/intention-de-recherche-seo\/\">intenzioni di ricerca<\/a> et les meilleurs r\u00e9sultats de la SERP.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/ChatGPT-logo.png\" alt=\"Logo ChatGPT\" class=\"wp-image-2001\" style=\"width:59px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/ChatGPT-logo.png 500w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/ChatGPT-logo-480x480.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement <strong>utiliser une IA <\/strong>come <strong>ChatGPT <\/strong>pour r\u00e9diger des descriptions engageantes, adapt\u00e9es \u00e0 votre audience. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outils d&rsquo;analyse SEO pour v\u00e9rifier vos balises meta<\/h3>\n\n\n\n<p>Afin de vous assurer que vos <strong>balises meta sont bien configur\u00e9es<\/strong>, que leurs longueurs sont optimales et qu&rsquo;elles ne sont pas dupliqu\u00e9es ou manquantes, ces outils sont tr\u00e8s utiles :<\/p>\n\n\n\n<p><strong>Google Search Console : <\/strong>permet de rep\u00e9rer les pages web sans title ou meta description, ou bien celles avec des balises trop longues et\/ou en double.<\/p>\n\n\n\n<p><strong>Screaming Frog SEO : <\/strong>c&rsquo;est un outil d&rsquo;analyse de site web tr\u00e8s complet, qui liste toutes les balises meta page par page.&nbsp;<\/p>\n\n\n\n<p><strong>Ahrefs, SEMrush, Moz : <\/strong>ces outils offrent des audits techniques SEO qui incluent l&rsquo;analyse des balises meta.<\/p>\n\n\n\n<p><strong>Yoast SEO : <\/strong>Il s&rsquo;agit d&rsquo;un plugin WordPress tr\u00e8s pratique pour g\u00e9rer les balises directement depuis l&rsquo;\u00e9diteur WordPress, avec des indicateurs de qualit\u00e9 en temps r\u00e9el.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusione<\/h2>\n\n\n\n<p>Il<strong> meta tag<\/strong> jouent un grand r\u00f4le dans le <strong>referenziazione naturale <\/strong>ainsi que dans la mani\u00e8re dont vos pages web sont per\u00e7ues par les moteurs de recherche et les utilisateurs. En \u00e9tant <strong>bien configur\u00e9es<\/strong>, elles peuvent am\u00e9liorer votre <strong>visibilit\u00e0<\/strong>, votre <strong>tasso di penetrazione dei clic<\/strong> e <strong>l&rsquo;exp\u00e9rience globale des visiteurs.<\/strong><\/p>\n\n\n\n<p>Pour tirer pleinement parti de leur potentiel, il ne suffit pas de les conna\u00eetre : il faut aussi les <strong>optimiser avec les bons outils.<\/strong> Des solutions comme <strong>SERPmantics<\/strong>, SEOptimer ou Yoast SEO peuvent grandement vous aider. D&rsquo;autres outils tels que la Google Search Console, Screaming Frog ou encore SEMrush vous aident \u00e0 identifier les balises manquantes, dupliqu\u00e9es ou trop longues, et \u00e0 corriger rapidement les erreurs.<\/p>\n\n\n\n<p>N&rsquo;oubliez pas que certaines balises meta sont d\u00e9sormais <strong>obsoleto <\/strong>et qu&rsquo;en 2025, il vaut mieux se concentrer sur celles qui ont un<strong> r\u00e9el impact SEO.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Les balises meta sont des \u00e9l\u00e9ments du code HTML qui jouent un grand r\u00f4le dans la mani\u00e8re dont votre site web est per\u00e7u par les moteurs de recherche et parfois m\u00eame par les utilisateurs. Pour les propri\u00e9taires de sites qui veulent am\u00e9liorer leur visibilit\u00e9 en ligne tout en offrant une bonne exp\u00e9rience utilisateur, il est [&hellip;]<\/p>","protected":false},"author":4,"featured_media":2973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Balises Meta : Le guide complet pour le SEO de votre site web - SERPmantics<\/title>\n<meta name=\"description\" content=\"Tout savoir sur les balises meta : apprenez \u00e0 les utiliser efficacement pour un meilleur classement sur Google !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serpmantics.com\/it\/meta-tag\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balises Meta : Le guide complet pour le SEO de votre site web - SERPmantics\" \/>\n<meta property=\"og:description\" content=\"Tout savoir sur les balises meta : apprenez \u00e0 les utiliser efficacement pour un meilleur classement sur Google !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/serpmantics.com\/it\/meta-tag\/\" \/>\n<meta property=\"og:site_name\" content=\"SERPmantics\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T13:58:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T09:53:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Balises-Meta-Le-guide-complet-pour-le-SEO-de-votre-site-web-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fatimatou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"fatimatou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/serpmantics.com\/balise-meta\/\",\"url\":\"https:\/\/serpmantics.com\/balise-meta\/\",\"name\":\"Balises Meta : Le guide complet pour le SEO de votre site web - SERPmantics\",\"isPartOf\":{\"@id\":\"https:\/\/serpmantics.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/serpmantics.com\/balise-meta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/serpmantics.com\/balise-meta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Balises-Meta-Le-guide-complet-pour-le-SEO-de-votre-site-web-scaled.jpg\",\"datePublished\":\"2025-05-28T13:58:19+00:00\",\"dateModified\":\"2025-08-05T09:53:30+00:00\",\"author\":{\"@id\":\"https:\/\/serpmantics.com\/#\/schema\/person\/c05390e931965150cb2b4750c34c24d9\"},\"description\":\"Tout savoir sur les balises meta : apprenez \u00e0 les utiliser efficacement pour un meilleur classement sur Google !\",\"breadcrumb\":{\"@id\":\"https:\/\/serpmantics.com\/balise-meta\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/serpmantics.com\/balise-meta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/serpmantics.com\/balise-meta\/#primaryimage\",\"url\":\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Balises-Meta-Le-guide-complet-pour-le-SEO-de-votre-site-web-scaled.jpg\",\"contentUrl\":\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Balises-Meta-Le-guide-complet-pour-le-SEO-de-votre-site-web-scaled.jpg\",\"width\":2560,\"height\":1653,\"caption\":\"ordinateur ouvert sur une table avec carnet, caf\u00e9 et t\u00e9l\u00e9phone.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/serpmantics.com\/balise-meta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/serpmantics.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Balises Meta : Le guide complet pour le SEO de votre site web\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/serpmantics.com\/#website\",\"url\":\"https:\/\/serpmantics.com\/\",\"name\":\"SERPmantics\",\"description\":\"L&#039;Optimisation S\u00e9mantique pouss\u00e9e pour passer 1er sur Google\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/serpmantics.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/serpmantics.com\/#\/schema\/person\/c05390e931965150cb2b4750c34c24d9\",\"name\":\"fatimatou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/serpmantics.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/396a071f5f0fd77513371041b52adea3173548f8730f93e38671c2341be02610?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/396a071f5f0fd77513371041b52adea3173548f8730f93e38671c2341be02610?s=96&d=mm&r=g\",\"caption\":\"fatimatou\"},\"url\":\"#\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Balises Meta : Le guide complet pour le SEO de votre site web - SERPmantics","description":"Tout savoir sur les balises meta : apprenez \u00e0 les utiliser efficacement pour un meilleur classement sur Google !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/serpmantics.com\/it\/meta-tag\/","og_locale":"it_IT","og_type":"article","og_title":"Balises Meta : Le guide complet pour le SEO de votre site web - SERPmantics","og_description":"Tout savoir sur les balises meta : apprenez \u00e0 les utiliser efficacement pour un meilleur classement sur Google !","og_url":"https:\/\/serpmantics.com\/it\/meta-tag\/","og_site_name":"SERPmantics","article_published_time":"2025-05-28T13:58:19+00:00","article_modified_time":"2025-08-05T09:53:30+00:00","og_image":[{"width":2560,"height":1653,"url":"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Balises-Meta-Le-guide-complet-pour-le-SEO-de-votre-site-web-scaled.jpg","type":"image\/jpeg"}],"author":"fatimatou","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"fatimatou","Tempo di lettura stimato":"14 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/serpmantics.com\/balise-meta\/","url":"https:\/\/serpmantics.com\/balise-meta\/","name":"Balises Meta : Le guide complet pour le SEO de votre site web - SERPmantics","isPartOf":{"@id":"https:\/\/serpmantics.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/serpmantics.com\/balise-meta\/#primaryimage"},"image":{"@id":"https:\/\/serpmantics.com\/balise-meta\/#primaryimage"},"thumbnailUrl":"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Balises-Meta-Le-guide-complet-pour-le-SEO-de-votre-site-web-scaled.jpg","datePublished":"2025-05-28T13:58:19+00:00","dateModified":"2025-08-05T09:53:30+00:00","author":{"@id":"https:\/\/serpmantics.com\/#\/schema\/person\/c05390e931965150cb2b4750c34c24d9"},"description":"Tout savoir sur les balises meta : apprenez \u00e0 les utiliser efficacement pour un meilleur classement sur Google !","breadcrumb":{"@id":"https:\/\/serpmantics.com\/balise-meta\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/serpmantics.com\/balise-meta\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/serpmantics.com\/balise-meta\/#primaryimage","url":"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Balises-Meta-Le-guide-complet-pour-le-SEO-de-votre-site-web-scaled.jpg","contentUrl":"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Balises-Meta-Le-guide-complet-pour-le-SEO-de-votre-site-web-scaled.jpg","width":2560,"height":1653,"caption":"ordinateur ouvert sur une table avec carnet, caf\u00e9 et t\u00e9l\u00e9phone."},{"@type":"BreadcrumbList","@id":"https:\/\/serpmantics.com\/balise-meta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/serpmantics.com\/"},{"@type":"ListItem","position":2,"name":"Balises Meta : Le guide complet pour le SEO de votre site web"}]},{"@type":"WebSite","@id":"https:\/\/serpmantics.com\/#website","url":"https:\/\/serpmantics.com\/","name":"SERPmantics","description":"L&#039;Optimisation S\u00e9mantique pouss\u00e9e pour passer 1er sur Google","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/serpmantics.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/serpmantics.com\/#\/schema\/person\/c05390e931965150cb2b4750c34c24d9","name":"fatimatou","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/serpmantics.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/396a071f5f0fd77513371041b52adea3173548f8730f93e38671c2341be02610?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/396a071f5f0fd77513371041b52adea3173548f8730f93e38671c2341be02610?s=96&d=mm&r=g","caption":"fatimatou"},"url":"#"}]}},"_links":{"self":[{"href":"https:\/\/serpmantics.com\/it\/wp-json\/wp\/v2\/posts\/1944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serpmantics.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serpmantics.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serpmantics.com\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/serpmantics.com\/it\/wp-json\/wp\/v2\/comments?post=1944"}],"version-history":[{"count":39,"href":"https:\/\/serpmantics.com\/it\/wp-json\/wp\/v2\/posts\/1944\/revisions"}],"predecessor-version":[{"id":3589,"href":"https:\/\/serpmantics.com\/it\/wp-json\/wp\/v2\/posts\/1944\/revisions\/3589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serpmantics.com\/it\/wp-json\/wp\/v2\/media\/2973"}],"wp:attachment":[{"href":"https:\/\/serpmantics.com\/it\/wp-json\/wp\/v2\/media?parent=1944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serpmantics.com\/it\/wp-json\/wp\/v2\/categories?post=1944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serpmantics.com\/it\/wp-json\/wp\/v2\/tags?post=1944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}