{"id":2734,"date":"2025-07-10T08:00:00","date_gmt":"2025-07-10T08:00:00","guid":{"rendered":"https:\/\/serpmantics.com\/?p=2734"},"modified":"2025-08-29T11:06:17","modified_gmt":"2025-08-29T09:06:17","slug":"longueur-article-seo","status":"publish","type":"post","link":"https:\/\/serpmantics.com\/en\/seo-article-length\/","title":{"rendered":"Ideal SEO article length in 2025: the complete guide"},"content":{"rendered":"<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"801\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Article-blog.png\" alt=\"Blog post page\" class=\"wp-image-2737\" style=\"width:114px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Article-blog.png 586w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Article-blog-480x656.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 586px, 100vw\" \/><\/figure>\n\n\n\n<p>How many <strong>words <\/strong>for a <strong>blog article<\/strong> is well referenced on <strong>Google <\/strong>in 2025? It's a question often asked by content creators. You might think that <strong>content length<\/strong> is necessarily linked to its<strong> SEO performance<\/strong> in search engines. But what's the real deal? Does size matter? <strong>really as much <\/strong>? Does a long article guarantee<strong> better visibility <\/strong>?<\/p>\n\n\n\n<p>In this article, we'll look at what the <strong>studies<\/strong>what we think <strong>Google<\/strong>and above all how <strong>adjust the length of your content <\/strong>depending on objectives, search intent and page type.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The importance of content length: myths and realities<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Studies on the correlation between length and grading&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Numerous <strong>SEO studies<\/strong> have attempted to quantify the relationship between content length and search engine ranking.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"730\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/etudes-seo.png\" alt=\"Studies, statistics \" class=\"wp-image-2739\" style=\"width:138px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/etudes-seo.png 862w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/etudes-seo-480x406.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 862px, 100vw\" \/><\/figure>\n\n\n\n<p>One of the pioneering studies on the subject dates back to 2012, <strong>SerpIQ <\/strong>analyzed approximately <strong>20 000<\/strong> <strong>keywords<\/strong> and found that articles<strong> the best positioned<\/strong> in Google's top 10 had an average length of over 2,000 words, with an average of around 2,450 words for the top positions. This study has long been a<strong> reference<\/strong> to justify the need for<strong> long content.<\/strong><\/p>\n\n\n\n<p><strong>Semrush<\/strong>a leading SEO tool, has also carried out analyses of content length. Their recent studies (notably in 2023) show that long articles, particularly those exceeding <strong>3,000 words<\/strong>can be very effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Length is not the only grading factor<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"382\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Moteurs-de-recherche.png\" alt=\"search bar with ascending arrows above.\" class=\"wp-image-2086\" style=\"width:153px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Moteurs-de-recherche.png 653w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Moteurs-de-recherche-480x281.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 653px, 100vw\" \/><\/figure>\n\n\n\n<p>You'd think that a 3000-word article would be automatically <strong>best ranked<\/strong> than a 500-word article. But in reality, <strong>Google <\/strong>doesn't favour long content just for its length, but for its <strong>ability to respond in depth to <a href=\"https:\/\/serpmantics.com\/en\/seo-search-intent\/\">search intent<\/a> <\/strong>of the user.<\/p>\n\n\n\n<p>One article <strong>short but to the point <\/strong>can be <strong>better positioned<\/strong> than a long but superficial article. Google's algorithms have become highly developed. They take several criteria into account to evaluate<strong> the relevance and quality of a web page<\/strong>. What really counts is information quality, semantic relevance, content structure and user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The impact of length on user experience<\/h3>\n\n\n\n<p>Content <strong>too short<\/strong> may not answer all of the user's questions, leaving him or her wanting more, or simply not providing any information.<strong> sufficient detail.<\/strong> This usually results in a high bounce rate and low time spent on the page, negative signals for the<strong> natural referencing.<\/strong><\/p>\n\n\n\n<p>Content <strong>excessively long <\/strong>to reach a certain number of <strong>words <\/strong>is just as <strong>harmful<\/strong>. Readers can quickly become bored, and have <strong>trouble finding information<\/strong> they're looking for. This will probably lead to <strong>leave your page.<\/strong><\/p>\n\n\n\n<p>The aim is to <strong>finding a balance:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"976\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/checklist.png\" alt=\"Checklist\" class=\"wp-image-2767\" style=\"width:118px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/checklist.png 782w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/checklist-480x599.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 782px, 100vw\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>offer sufficient content to r<strong>ollowing the research intention <\/strong>readers ;<\/li>\n\n\n\n<li><a href=\"https:\/\/serpmantics.com\/en\/h1-h2-h3\/\">structure text with clear headings<\/a>paragraphs, and, if necessary, visual elements for <strong>make it easier to read <\/strong>;<\/li>\n\n\n\n<li><strong>adapt to search intent<\/strong> A simple request deserves a short response, while a complex request requires a fuller response.<\/li>\n<\/ul>\n\n\n\n<p><strong>The ideal length <\/strong>is therefore the one that responds to the user's search intention, without overloading or under-exploiting the subject. That's why it's important to identify <strong>search intent<\/strong> before creating content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Determining the ideal length: a pragmatic approach<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Understanding search intent<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"429\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Recherche-moteur-de-recherche.png\" alt=\"search bar\" class=\"wp-image-1954\" style=\"width:156px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Recherche-moteur-de-recherche.png 616w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Recherche-moteur-de-recherche-480x334.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 616px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Search intent<\/strong> corresponds to what the surfer <strong>hopes to find<\/strong> by entering your target query in Google. There are several types of search intent:<\/p>\n\n\n\n<p><strong>Informational : <\/strong>Internet users are looking to learn something, to get answers to their questions. Your content must be exhaustive, answering every facet of the question.&nbsp;<\/p>\n\n\n\n<p><strong>Navigation : <\/strong>the user wants to go to a specific website or page they already know. Length is less relevant here, as the aim is to help users find what they're looking for quickly.&nbsp;<\/p>\n\n\n\n<p><strong>Transactional : <\/strong>the Internet user intends to buy a product or service. The content must reassure, provide information about the product\/service and encourage purchase.<\/p>\n\n\n\n<p><strong>Commercial :<\/strong> Internet users are in the research phase before a purchase, comparing and looking for opinions. Content must provide comparisons, tests and feedback.<\/p>\n\n\n\n<p>Understanding this<strong> search intention<\/strong> is used to determine the <strong>necessary depth of content<\/strong> and therefore its optimal length. Good content <strong>SEO <\/strong>always begins with this analysis stage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analyze search results for target keywords<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Resultats-recherche-1024x512.png\" alt=\"Search engine results.\" class=\"wp-image-2751\" style=\"width:179px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Resultats-recherche-980x490.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Resultats-recherche-480x240.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>A simple method for <strong>determine the right length<\/strong> is to observe what Google is already positioning on<strong> the first pages<\/strong>. These results give an idea of what the algorithm considers relevant for a target query, including :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the <strong>length <\/strong>average ;<\/li>\n\n\n\n<li>visit<strong> content types <\/strong>that appear (blog posts, videos, product sheets...);<\/li>\n\n\n\n<li>the <strong>structure <\/strong>used ;<\/li>\n\n\n\n<li>visit <strong>topics <\/strong>or sub-themes.<\/li>\n<\/ul>\n\n\n\n<p>This SERP analysis helps you <strong>align with expectations,<\/strong> while seeking to help you <strong>differentiate <\/strong>and provide<strong> better content than your competitors.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adapting length to content type<\/h3>\n\n\n\n<p><strong>The ideal length <\/strong>is also closely linked to the<strong> type of content<\/strong> you produce. Each format has its own codes and its own <strong>expectations <\/strong>in terms of depth.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Blog posts<\/h4>\n\n\n\n<p>The ideal length of a <strong><a href=\"https:\/\/serpmantics.com\/en\/redaction-article-seo\/\">blog article<\/a><\/strong> generally depends on the <strong>subject<\/strong>. For simple, targeted subjects, 1000 to 2000 words may be enough. For blog posts <strong>more in-depth,<\/strong> it's not uncommon to see content of 3,000 words or more. The main thing is to<strong> exhaustive coverage of the subject <\/strong>and provide a real<strong> added value.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Product data sheets<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"238\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Description-produit.png\" alt=\"\" class=\"wp-image-2770\" style=\"width:131px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Description-produit.png 533w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Description-produit-480x214.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 533px, 100vw\" \/><\/figure>\n\n\n\n<p>Visit <strong><a href=\"https:\/\/serpmantics.com\/en\/redaction-fiches-produits-2\/\">product sheets<\/a> <\/strong>of an e-commerce site must be<strong> long enough<\/strong> to describe the product in detail: its features, benefits and technical information. However, they must remain concise and<strong> to the point<\/strong> for <strong>convince <\/strong>and <strong>reassure <\/strong>quickly. A length of 300 to 800 words is often a good starting point, but this will depend on the <strong>complexity <\/strong>product and<strong> information to be provided<\/strong>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Landing pages<\/h4>\n\n\n\n<p>Visit<strong> landing pages<\/strong> of a website (landing pages in French) are designed to <strong>convert the visitor into a customer. <\/strong>The length <strong>depends on supply <\/strong>and the level of commitment required. A short landing page (200-500 words) may be sufficient for a simple offer, while a long landing page (1000 words or more) is useful for a more complex offer. <strong>training <\/strong>or a <strong>complex product<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimizing content for better ranking<\/h2>\n\n\n\n<p>Getting the length of your content right is important, but it's not enough. <strong>is not enough<\/strong>to obtain<strong> good SEO performance<\/strong>Content must also be qualitative, well-structured, semantically rich and technically optimized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content quality: a key criterion<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"205\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/contenu-qualitatif.png\" alt=\"certified quality content.\" class=\"wp-image-2754\" style=\"width:92px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/contenu-qualitatif.png 202w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/contenu-qualitatif-12x12.png 12w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/figure>\n\n\n\n<p>Good positioning of a web page starts with the right <strong>quality content.<\/strong> <strong>Google is constantly refining its algorithms <\/strong>to detect what is <strong>really useful<\/strong> for web users, beyond simple technical optimizations. Quality content must :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>be <strong>unique <\/strong>;<\/li>\n\n\n\n<li>be easily <strong>understandable <\/strong>;<\/li>\n\n\n\n<li>respond clearly to <strong>search intent<\/strong> of the surfer ;<\/li>\n\n\n\n<li>be <strong>reliable <\/strong>Information must be verified and based on facts or credible sources.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"250\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1.png\" alt=\"SERPmantics logo\" class=\"wp-image-1667\" style=\"width:177px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1.png 1000w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1-980x245.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1-480x120.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n\n\n\n<p>For the editorial staff of <strong>contenus\u00a0de qualitatifs<\/strong>you can use tools such as <strong>SERPmantics<\/strong>. It allows you to write valuable content that meets the needs of <strong>Internet users' expectations<\/strong> and <strong>optimized <\/strong>for <strong>search engines<\/strong> (que ce soit Google ou <a href=\"https:\/\/serpmantics.com\/en\/seo-bing\/\">Bing<\/a>).<strong> <\/strong>The aim is to have content that ranks in the <strong>first Google search results.<\/strong><\/p>\n\n\n\n<p>From Google search results, especially content that ranks on the first page, <strong>SERPmantics <\/strong>identifies<strong> words and expressions<\/strong> from <a href=\"https:\/\/serpmantics.com\/en\/champs-semantique-seo\/\">semantic field<\/a> of a target query. This makes it possible to obtain a <strong>semantically rich <\/strong>and optimize the text by being <strong>aligned with Google's expectations.<\/strong><\/p>\n\n\n\n<p><strong>SERPmantics <\/strong>also <strong>identify search intent<\/strong> of Internet users for a <strong>target keyword<\/strong>This gives users the opportunity to respond in the best possible way when writing their content.<\/p>\n\n\n\n<p>The tool provides <strong>optimization recommendations<\/strong> to create a page of relevant content: number of words, paragraphs, images, titles, links, tables, lists and links to integrate to optimize internal linking. The tool allows you to <strong>compare its content with that of competitors in the SERP<\/strong>This allows you to adjust your strategy to stand out from the crowd.&nbsp;<\/p>\n\n\n\n<p>SERPmantics also allows you to<strong> automatically generate<\/strong> titles, meta-descriptions and a structured content plan, based on the target keyword, search intent and top results in the SERP.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content structure and organization: headings, subheadings, paragraphs<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Structure-site-web-1024x382.png\" alt=\"Website structure\" class=\"wp-image-2775\" style=\"width:210px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Structure-site-web-1024x382.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Structure-site-web-980x366.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Structure-site-web-480x179.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>A<strong> clear structure <\/strong>and logic is important for the user experience and for search engines. In fact, it enables <strong>improve readability<\/strong> for the reader, making it easier<strong> content analysis<\/strong> by search engines. Here are the main elements of a good structure:<\/p>\n\n\n\n<p><strong>The H1 title: i<\/strong>It should be unique, catchy and include your target query. It sets the tone and subject of your article.&nbsp;<\/p>\n\n\n\n<p><strong>Subtitles (H2, H3,...H6) : <\/strong>It's a good idea to use subheadings to divide your content into sections. They improve readability and enable Google to better understand the hierarchy and themes covered. It's also a good idea to include secondary keywords in your subheadings where relevant.&nbsp;<\/p>\n\n\n\n<p><strong>Short paragraphs : <\/strong>you really need to avoid large, indigestible blocks of text. Short paragraphs lighten the text and make it easier to read, especially on mobile devices.&nbsp;<\/p>\n\n\n\n<p><strong>Bulleted and numbered lists : <\/strong>they present information clearly and concisely.&nbsp;<\/p>\n\n\n\n<p><strong>Bold and italics : <\/strong>it's useful for highlighting important points.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizing keywords and semantics<\/h3>\n\n\n\n<p>You must not <strong>overoptimize <\/strong>content with keywords, but rather to use them in a natural and intelligent way for the <strong>natural referencing. <\/strong>Google is now capable of understanding the context and semantics of a text.<\/p>\n\n\n\n<p>For <strong>optimize your content <\/strong>the right way, you must :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identify a <strong>target request<\/strong>directly related to the search intent;<\/li>\n\n\n\n<li>place the target keyword in the <strong>strategic <\/strong>: page title, throughout content, meta tags, URL, image alt tags ;<\/li>\n\n\n\n<li>seek to integrate <strong>variants<\/strong>, <strong>synonyms <\/strong>and <strong>related expressions<\/strong> throughout the text;&nbsp;<\/li>\n\n\n\n<li>use the <strong>topics <\/strong>li\u00e9s que les internautes cherchent autour de ta th\u00e9matique (via Google Suggest, People Also Ask, ou des outils comme AnswerThePublic) ;<\/li>\n\n\n\n<li>write naturally without force<strong> keyword integration, <\/strong>what counts is fluidity and relevance.<\/li>\n<\/ul>\n\n\n\n<p>The aim is for Google<strong> understand what your content is all about<\/strong>not just on a specific keyword. The more semantically rich your content, the more likely it is to<strong> position themselves well.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Integration of high-quality visuals<\/h3>\n\n\n\n<p>Images and videos enhance <strong>the user experience <\/strong>and can also contribute to <strong>natural referencing.<\/strong> The advantage of adding them to your content is that they :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"583\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Image-3.png\" alt=\"Image\" class=\"wp-image-2584\" style=\"width:146px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Image-3.png 983w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Image-3-980x581.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Image-3-480x285.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 983px, 100vw\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>make your content<strong> more digestible <\/strong>;<\/li>\n\n\n\n<li>allow <strong>illustrate concepts <\/strong>more easily than a long paragraph;<\/li>\n\n\n\n<li>increase the <strong>time spent on the web page<\/strong>which is a positive signal for SEO;<\/li>\n\n\n\n<li>can <strong>appear in Google Images,<\/strong> attracting extra visitors.<\/li>\n<\/ul>\n\n\n\n<p>Here are a few <strong>recommendations <\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>use images with a<strong> high resolution ;<\/strong><\/li>\n\n\n\n<li>A visual must be understandable even if it's not displayed. That's why we recommend <strong>fill in the alternative text<\/strong> with a description of the image and optimize it with a relevant keyword if possible;<\/li>\n\n\n\n<li><strong>compress your images<\/strong> without compromising quality so as not to slow down the website (iloveimg and tinypng allow this).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Technical optimization of the website<\/h3>\n\n\n\n<p>Even excellent content won't rank well if the website it's on isn't<strong> technically optimized. &nbsp;<\/strong>Technical optimization ensures that search engines can <strong>easily explore, index and understand your site<\/strong> web. Here are the most important technical aspects taken into account by Google:<\/p>\n\n\n\n<p>Visit <strong>loading speed : <\/strong>a slow website discourages visitors and is penalized in search results rankings (you can use <a href=\"https:\/\/pagespeed.web.dev\/\">PageSpeed Insights<\/a> to evaluate your website).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"833\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-1024x833.png\" alt=\"Responsive design\" class=\"wp-image-1967\" style=\"width:124px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-1024x833.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-980x797.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-480x390.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Visit<strong> mobile compatibility : <\/strong>your website must adapt perfectly to all screens (smartphones, tablets, dekstop). Google's \"mobile-first indexing\", which aims to use the mobile version of pages as a reference for indexing and ranking, makes this aspect non-negotiable.<\/p>\n\n\n\n<p>Visit <strong>safety <\/strong>A secure website (with an SSL certificate, indicated by HTTPS in the URL) is a factor taken into account by Google for natural referencing, and reassures users.<\/p>\n\n\n\n<p><strong>Clear site tree : <\/strong>each page must be accessible in just a few clicks, with a logical structure and coherent internal linking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion&nbsp;<\/h2>\n\n\n\n<p>We have seen in this article that studies show a <strong>correlation between length and grading <\/strong>: longer blog posts often tend to <strong>better position themselves. <\/strong>In reality, there is no exact length to guarantee that an article will be <strong>well referenced on Google.<\/strong> In fact, the studies' findings can be explained by the fact that longer blog posts generally have more opportunities to <strong>deal with the subject in depth,<\/strong> are semantically rich, and attract the most backlinks.<\/p>\n\n\n\n<p>The aim is to <strong>always <\/strong>From<strong> user search intent<\/strong> by finding out what users want from your content before you write. <strong>Analysis of research results <\/strong>for your target keywords will give you an indication of what Google considers <strong>relevant<\/strong>. This will enable you to <strong>adapt the length to your type of content.<\/strong><\/p>\n\n\n\n<p>Beyond length, SEO optimization of your blog post involves other elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a <strong>quality <\/strong>of impeccable content;<\/li>\n\n\n\n<li>a structure <strong>clear and logical<\/strong> ;<\/li>\n\n\n\n<li>a <strong>semantic optimization<\/strong> natural keywords ;<\/li>\n\n\n\n<li>the integration of <strong>visuals <\/strong>to enrich the experience;<\/li>\n\n\n\n<li>a <strong>technical optimization<\/strong> of your website.<\/li>\n<\/ul>\n\n\n\n<p>Finally, you shouldn't aim for a high word count when writing content, but rather <strong>meet a need. <\/strong>With this in mind, you'll be able to produce a <strong>high-performance, long-lasting, truly useful content<\/strong> for your readers and for Google.<\/p>","protected":false},"excerpt":{"rendered":"<p>Combien de mots faut-il pour qu&rsquo;un article de blog soit bien r\u00e9f\u00e9renc\u00e9 sur Google en 2025 ? C&rsquo;est une question qui revient souvent chez les cr\u00e9ateurs de contenus. On pourrait penser que la longueur d&rsquo;un contenu est forc\u00e9ment li\u00e9e \u00e0 sa performance SEO dans les moteurs de recherche. Mais qu&rsquo;en est-il r\u00e9ellement ? La taille [&hellip;]<\/p>","protected":false},"author":4,"featured_media":2963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Longueur id\u00e9ale d\u2019un article SEO en 2025 : le guide complet - SERPmantics<\/title>\n<meta name=\"description\" content=\"Quelle est la longueur id\u00e9ale d&#039;un article de blog pour un bon positionnement dans les r\u00e9sultats de recherche Google ? \u00c9tudes et conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serpmantics.com\/en\/seo-article-length\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Longueur id\u00e9ale d\u2019un article SEO en 2025 : le guide complet - SERPmantics\" \/>\n<meta property=\"og:description\" content=\"Quelle est la longueur id\u00e9ale d&#039;un article de blog pour un bon positionnement dans les r\u00e9sultats de recherche Google ? 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