{"id":2430,"date":"2025-06-26T08:00:00","date_gmt":"2025-06-26T08:00:00","guid":{"rendered":"https:\/\/serpmantics.com\/?p=2430"},"modified":"2025-08-29T14:51:13","modified_gmt":"2025-08-29T12:51:13","slug":"eeat-google","status":"publish","type":"post","link":"https:\/\/serpmantics.com\/en\/eeat-google\/","title":{"rendered":"Google E-E-A-T : Guide to optimizing your natural referencing"},"content":{"rendered":"<h2 class=\"wp-block-heading\">What is E-E-A-T? Definition and importance for SEO<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>E-E-A-T<\/strong> comes from the acronym <strong>Experience <\/strong>(Experience), <strong>Expertise <\/strong>(Expertise), <strong>Authority <\/strong>(Authority) and <strong>Trust <\/strong>(Trust). All site owners should pay attention to these elements, which are criteria that Google uses to <strong>judge the relevance and reliability of a website and its content. <\/strong>Google's main objective is to provide users with the most accurate and up-to-date information possible. <strong>as useful as possible. <\/strong>To achieve this, he must ensure that the sites he promotes are reliable and credible.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/google-1024x640.png\" alt=\"Google window\" class=\"wp-image-2432\" style=\"width:247px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/google-1024x640.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/google-980x613.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/google-480x300.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>A good <strong>E-E-A-T<\/strong> tells Google that your site is a source of information <strong>quality<\/strong>which can improve your ranking in search results. By neglecting E-E-A-T, you run the risk of having your site <strong>penalized<\/strong>especially if you deal with sensitive areas such as healthcare, finance or law, known by the acronym <strong>YMYL <\/strong>(Your Money Your Life).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"E-E-A-T: The secret to Google&#039;s love for your website\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/iKMCCMrhk2k?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/serpmantics.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">E for Experience: the importance of the user experience<\/h3>\n\n\n\n<p>The first \"E\" in E-E-A-T stands for <strong>experience<\/strong>. It's about the quality of the interaction an Internet user has with your website. The Google search engine values sites that offer a high level of<strong> smooth, pleasant user experience<\/strong>It's a testament to a well-designed site that cares about its visitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Intuitive, fluid navigation<\/h4>\n\n\n\n<p>A good website should allow visitors to<strong> easily find what they're looking for<\/strong>so there must be :&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"974\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/smartphone.png\" alt=\"smartphone\" class=\"wp-image-2469\" style=\"width:99px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/smartphone.png 493w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/smartphone-480x948.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 493px, 100vw\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>from <strong>clear menus<\/strong> and logical ;<\/li>\n\n\n\n<li>from <strong>URL <\/strong>clear and descriptive;<\/li>\n\n\n\n<li>a site tree <strong>well-structured ;<\/strong><\/li>\n\n\n\n<li>from <strong>relevant internal links <\/strong>and functional (redirects correctly configured);<\/li>\n\n\n\n<li>a <strong>internal search engine<\/strong> if your site contains a lot of content ;<\/li>\n\n\n\n<li>loading time <strong>fast<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>If navigation is <strong>complicated<\/strong>there's a good chance that they will <strong>quickly leave your site. <\/strong>This has a negative impact on the user experience. The aim is to ensure that visitors find what they're looking for <strong>without effort or frustration. <\/strong>This reduces the bounce rate and increases the time spent on the site. <strong>positive signals for SEO.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content that's easy to read and understand<\/h4>\n\n\n\n<p><strong>The experience <\/strong>also involves <strong>readability of content. <\/strong>This is why we recommend :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>to use <strong>short paragraphs<\/strong> and aired ;<\/li>\n\n\n\n<li>structure your text with t<strong>itles and subtitles<\/strong> (tags <a href=\"https:\/\/serpmantics.com\/en\/h1-h2-h3\/\">H1, H2, H3<\/a>,&#8230;) ;<\/li>\n\n\n\n<li>to avoid<strong> complex sentences <\/strong>as well as excessive technical jargon (unless your target audience is experts);<\/li>\n\n\n\n<li>to use <strong>bulleted or numbered lists <\/strong>to make it easier for users to read the information;<\/li>\n\n\n\n<li>integrate <strong>visuals on your pages<\/strong> (images, videos, infographics) to illustrate your points and make your content more dynamic.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">An attractive design suitable for all media<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"833\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-1024x833.png\" alt=\"Responsive design\" class=\"wp-image-1967\" style=\"width:166px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-1024x833.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-980x797.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Responsive-design-480x390.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Today, the <strong>majority <\/strong>of Internet users browse <strong>from a smartphone. <\/strong>It is therefore important to design a <strong>responsive site<\/strong>This means it must automatically adapt to all screen sizes. It must also have a <strong>consistent graphic charter<\/strong> and professional, with harmonious colors and legible typography.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E for Expertise: demonstrate your skills and knowledge<\/h3>\n\n\n\n<p>The second \"E\" in E-E-A-T stands for <strong>expertise<\/strong>. The content must be written by competent people who have a thorough knowledge of the subject matter. <strong>mastery of the subject. <\/strong>The aim is to show that you know what you're talking about, and that your visitors know what you're talking about.<strong> can rely on.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comprehensive, precise content<\/h4>\n\n\n\n<p>Content <strong>expert <\/strong>goes deep and provides <strong>useful information<\/strong>relevant and up-to-date. You need to cover all the essential aspects of the subject, while answering the frequently asked questions. The more <strong>rich<\/strong>the more Google will consider it <strong>of interest.<\/strong> For example, a <a href=\"https:\/\/serpmantics.com\/en\/seo-article-length\/\">item length<\/a> 400-word blog is a bit short.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Reliable and credible sources<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"515\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Securite-3.png\" alt=\"security icon\" class=\"wp-image-2339\" style=\"width:102px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Securite-3.png 485w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Securite-3-480x510.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 485px, 100vw\" \/><\/figure>\n\n\n\n<p>Quote<strong> recognized sources<\/strong> reinforces the credibility of your content. Google values information supported by articles from<strong> authority sites<\/strong> in your field. It also promotes scientific or university studies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Appropriate references and citations<\/h4>\n\n\n\n<p>The best way to prove that you are using <strong>reliable sources <\/strong>is to <strong>mention <\/strong>explicitly. Whenever you use information, figures or ideas that don't come from you, it's best to mention where they came from with the<strong> author's name<\/strong>. This can be in the form of<a href=\"https:\/\/serpmantics.com\/en\/ancre-seo\/\">link anchors<\/a>footnotes or bibliographies. In this way, your readers will be able to<strong> check information.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A for Authority: build a solid reputation with authoritative content and earn trust<\/h3>\n\n\n\n<p><strong>The authority <\/strong>refers to the recognition of your site or brand as a reference in your field. Unlike expertise, which focuses on the author's skills, authority is broader: it concerns the <strong>external perception of your credibility.<\/strong> Google evaluates this authority by analyzing notoriety signals from other sites.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quality inbound links<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"490\" height=\"370\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Backlink-1.png\" alt=\"Backlink site internet\" class=\"wp-image-2108\" style=\"width:164px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Backlink-1.png 490w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Backlink-1-480x362.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 490px, 100vw\" \/><\/figure>\n\n\n\n<p>Visit <strong>inbound links<\/strong> (backlinks) are one of the most powerful signals of a site's authority. A recognized site in your sector that chooses to recommend you through a <strong>backlink <\/strong>reinforces your authority with Google<strong>.<\/strong> But not all links are created equal:<\/p>\n\n\n\n<p>It's better <strong>quality over quantity. <\/strong>In fact, a single link from a high-authority site is far more valuable than dozens of links from low-quality or irrelevant sites. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"205\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/image-9.png\" alt=\"12backlinks logo\" class=\"wp-image-2174\" style=\"width:107px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/image-9.png 256w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/image-9-15x12.png 15w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/figure>\n\n\n\n<p>To get an idea of the optimal number of inbound links to have, the free tool<strong> <a href=\"https:\/\/12backlinks.com\/\">12backlinks<\/a><\/strong> can help you. It allows you to <strong>estimate the number of backlinks you'll need to rank well for a given query in Google.&nbsp;<\/strong><\/p>\n\n\n\n<p>Embedded links <strong>naturally <\/strong>in the content of a relevant article have more weight than those located in footers or sidebars.<\/p>\n\n\n\n<p><a href=\"https:\/\/serpmantics.com\/en\/get-backlinks\/\">Getting backlinks<\/a> from <strong>various sources <\/strong>(par exemple de blogs, sites d&rsquo;actualit\u00e9, forums sp\u00e9cialis\u00e9s qui veulent vous recommander,&#8230;) est un signe de votre <strong>authority<\/strong>.<\/p>\n\n\n\n<p>A strong presence on the <strong>social networks <\/strong>can also <strong>generate backlinks <\/strong>if your content brings value.<\/p>\n\n\n\n<p>It's better<strong> avoid artificial netlinking practices <\/strong>such as link buying or excessive link exchange. These are practices sanctioned by Google, which can <strong>seriously harm your natural referencing<\/strong> (seo).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T for Trust: inspire confidence in your readers<\/h3>\n\n\n\n<p>Visit <strong>trust <\/strong>is without doubt the most important of the E-E-A-T criteria. A site can be well written, technically optimized and recognized in its sector, but if it doesn't inspire confidence,<strong> users will leave the site and Google will notice.<\/strong> The aim is to prove that your site is trustworthy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Transparency and honesty<\/h4>\n\n\n\n<p>For <strong>reassure your visitors<\/strong>You need to be clear about who you are, what you do, and why you do it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>add a <strong>About page <\/strong>detailed presentation of your company or team;<\/li>\n\n\n\n<li>display <strong>full contact details<\/strong> to be easily reachable (address, email, telephone).<\/li>\n\n\n\n<li><strong>be transparent<\/strong> about your products or services, partnerships, affiliations or sponsorships.<\/li>\n\n\n\n<li>highlight<strong> customer reviews on your site<\/strong> : reviews generally inspire confidence.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Data confidentiality<\/h4>\n\n\n\n<p>Google values sites that <strong>protect their users' information. <\/strong>Internet users need to have control over their data. So you need to make sure that your :&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/cadena-confidentialite-1024x1024.png\" alt=\"privacy padlock icon\" class=\"wp-image-2460\" style=\"width:109px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/cadena-confidentialite-980x980.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/cadena-confidentialite-480x480.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>uses the <strong>HTTPS protocol<\/strong> to secure data exchanges;<\/li>\n\n\n\n<li>design a <strong>privacy policy <\/strong>clear and easily accessible;<\/li>\n\n\n\n<li>display a banner of<strong> cookie management<\/strong> compliant with the General Data Protection Regulation (GDPR).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to improve your E-E-A-T score Tips and best practices<\/h3>\n\n\n\n<p>If we were to summarize what has been said above, even if the<strong> E-E-A-T <\/strong>is not a formal score given by Google, it is based on concrete criteria that you can <strong>optimize <\/strong>such as :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>create a<strong> high-quality content <\/strong>that covers the whole subject, relevant and original;<\/li>\n\n\n\n<li>clearly present <strong>authors <\/strong>and their expertise;<\/li>\n\n\n\n<li>treat <strong>structure and readability <\/strong>of your content ;<\/li>\n\n\n\n<li>build a strategy for <strong>netlinking <\/strong>;<\/li>\n\n\n\n<li>take the necessary measures to ensure <strong>safety <\/strong>and the <strong>data protection.<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">The SERPmantics tool for creating high-quality content&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"250\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1.png\" alt=\"SERPmantics logo\" class=\"wp-image-1667\" style=\"width:187px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1.png 1000w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1-980x245.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-SERPmantics-1-480x120.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>SERPmantics<\/strong> is an SEO tool that helps you write quality content <strong>for search engines&nbsp;<\/strong>like Google or <a href=\"https:\/\/serpmantics.com\/en\/seo-bing\/\">Bing<\/a>and <strong>to meet Internet users' expectations.&nbsp;<\/strong>The aim is to write content that positions itself on the first page of Google search results. Among its features, the :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>suggests a list of keywords&nbsp;<\/strong>to insert into your content using a keyword ;<\/li>\n\n\n\n<li>provides recommendations on <strong>elements to integrate into your content for maximum optimization<\/strong>&nbsp;number of words, titles, paragraphs, links, images, videos, tables and lists ;<\/li>\n\n\n\n<li>identifies the main<strong>&nbsp;<a href=\"https:\/\/serpmantics.com\/en\/seo-search-intent\/\">research intentions<\/a><\/strong> for a keyword, including the user's questions and objectives (Google search essentials);<\/li>\n\n\n\n<li>allows&nbsp;<strong>compare&nbsp;<\/strong>to the first SERP results;<\/li>\n\n\n\n<li>generates&nbsp;<strong>securities<\/strong>and&nbsp;<strong>meta-descriptions<\/strong>&nbsp;and a<strong>&nbsp;optimal content plan&nbsp;<\/strong>based on search intent and Google's top search results.<\/li>\n<\/ul>\n\n\n\n<p>In addition to SEO, the tool also offers the possibility of optimizing content for GEO (<a href=\"https:\/\/serpmantics.com\/en\/generative-engine-optimization\/\">generative engine optimization<\/a>). This makes it possible to have content that could potentially be picked up and quoted by AIs such as chatGPT, Perplexity, Claude or Gemini.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-E-A-T and YMYL: sensitive pages need special attention<\/h2>\n\n\n\n<p>Google grants <strong>special attention<\/strong> to some pages called <strong>YMYL<\/strong>(acronym for \"Money or Your Life\"). These are pages whose content can have a direct impact on the <strong>health<\/strong>the <strong>safety<\/strong>the <strong>financial stability<\/strong> or <strong>well-being<\/strong> users.&nbsp;<\/p>\n\n\n\n<p>The wrong information on these subjects can have<strong> serious consequences<\/strong> for Internet users. This is why Google is much more demanding on the E-E-A-T of this type of page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is there a tool to measure my E-E-A-T score?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"214\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/seoptimer-logo.png\" alt=\"tools\" class=\"wp-image-1980\" style=\"width:112px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/seoptimer-logo.png 202w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/seoptimer-logo-11x12.png 11w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/figure>\n\n\n\n<p>There is no tool for directly measuring E-E-A-T, as this concept is qualitative and part of Google's internal guidelines for assessing content quality. However, several <strong>tools <\/strong>and methods can <strong>help to better assess <\/strong>the quality of your content on the <strong>based on E-E-A-T criteria<\/strong>.<\/p>\n\n\n\n<p><strong>Semrush <\/strong>and<strong> Ahrefs<\/strong> evaluate using their own metrics <strong>authority <\/strong>of your domain, and provide data on your<strong> backlink profile<\/strong>This is an indicator of authority and reliability.<\/p>\n\n\n\n<p><strong>Google Alerts<\/strong> offers the possibility of <strong>monitor mentions of your brand<\/strong>Your website and your authors on the Internet. Positive mentions on reputable sites contribute to your authority and reliability.<\/p>\n\n\n\n<p><strong>Google Search Console <\/strong>provides information on the <strong>site performance<\/strong> in search results, indexing errors, security, etc., which are all important facets of reliability.<\/p>\n\n\n\n<p>The tool <strong>SERPmantics <\/strong>allows you to determine whether your content is semantically rich enough and corresponds to the <strong>Google requirements<\/strong> as well as <strong>expectations. <\/strong>It helps to better assess content quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-E-A-T, Google algorithms and updates: keeping up with developments<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/mise-a-jour-1024x553.png\" alt=\"\" class=\"wp-image-2439\" style=\"width:164px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/mise-a-jour-980x529.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/mise-a-jour-480x259.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Search engine optimization is never static. Google's algorithms are <strong>regularly updated <\/strong>to enhance quality and protect users. The E-E-A-T concept is fully in line with this logic, and it is therefore recommended to<strong> follow its evolution <\/strong>to stay competitive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where can I find official information from Google on E-E-A-T?<\/h3>\n\n\n\n<p>Here are a few <strong>official sources to keep you informed<\/strong> and ensure that your strategies are aligned with Google's expectations:<\/p>\n\n\n\n<p><strong>Guidelines for research quality assessors : <\/strong>Although they are intended for human evaluators who judge the quality of search results for Google, they do offer an insight into what Google considers to be high-quality content. You can find them by searching for \"Google Search Quality Rater Guidelines\" on Google. This document is regularly updated.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"93\" height=\"84\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/google-search-central-logo.png\" alt=\"Google Search Central logo\" class=\"wp-image-2453\" style=\"width:87px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/google-search-central-logo.png 93w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/google-search-central-logo-13x12.png 13w\" sizes=\"auto, (max-width: 93px) 100vw, 93px\" \/><\/figure>\n\n\n\n<p><strong>Visit <a href=\"https:\/\/developers.google.com\/search\/blog?hl=fr\">Official Google Search Central blog<\/a> :<\/strong> Google uses this blog to announce major updates and share SEO best practices. Announcements related to \"Core Updates\" (major updates to the algorithm's core) are particularly important, as they often touch on aspects of E-E-A-T.<\/p>\n\n\n\n<p><strong>Google videos and events : <\/strong>Google often shares important information at its conferences and via frequent videos on its Google Search Central YouTube channel.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The latest Google algorithm updates<\/h3>\n\n\n\n<p>Google performs <strong>thousands of algorithm modifications every year<\/strong>But only a few have been officially announced, such as Core Updates or targeted updates.<\/p>\n\n\n\n<p>The last major update dates back to <strong>March 13, 2025<\/strong>. Like all Core Updates, it was designed to<strong> improve the overall quality of research results.<\/strong> This is a broad update, not specific to any one type of content. Google declares that these updates<strong> reward high-quality content<\/strong> and penalize those of low quality.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"315\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Graphique-fluctuations.png\" alt=\"Fluctuations graph\" class=\"wp-image-2482\" style=\"width:162px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Graphique-fluctuations.png 648w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/06\/Graphique-fluctuations-480x233.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 648px, 100vw\" \/><\/figure>\n\n\n\n<p>Core Updates can cause <strong>significant fluctuations in the rankings. <\/strong>Google recommends focusing on content creation <strong>useful <\/strong>and <strong>relevant <\/strong>for users, rather than looking for quick fixes to move up the search results rankings in the event of a downturn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>We have seen in this article that the <strong>E-E-A-T <\/strong>is not just a passing SEO trend. It's a fundamental principle that Google relies on to <strong>evaluate the quality and relevance of a website. <\/strong>Experience, expertise, authority and trust are four criteria that play a major role in the <strong>classification <\/strong>of your pages in search results.<\/p>\n\n\n\n<p>Today <strong>content is multiplying on the internet<\/strong>Artificial intelligence is generating more and more text, and misinformation is circulating fast. All this is driving Google to <strong>redouble our efforts <\/strong>in order to highlight only<strong> reliable sources<\/strong>. That's why strengthening your E-E-A-T is more important than ever, especially if you publish content related to<strong> sensitive topics <\/strong>such as healthcare, finance and legal.<\/p>\n\n\n\n<p>Although there is no direct tool for measuring an E-E-A-T score, some <a href=\"https:\/\/serpmantics.com\/en\/seo-tools\/\">SEO tools<\/a> can give you an idea of the reliability and quality of your content according to the E-E-A-T principles. To offer your audience the content <strong>the most relevant and qualitative,<\/strong> while being optimized for search engines, the <strong>SERPmantics <\/strong>can be an excellent ally.<\/p>\n\n\n\n<p>Finally,<strong> regularly follow Google's official guidelines <\/strong>allows you to stay informed and ensure that your strategies are aligned with Google's expectations. By applying the best practices of each E-E-A-T criterion in a consistent manner <strong>and sustainable,<\/strong> you'll be boosting your natural search engine optimization (SEO), building trust in your site and satisfying your audience at the same time.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce que le E-E-A-T ? D\u00e9finition et importance pour le SEO E-E-A-T vient de l&rsquo;acronyme Exp\u00e9rience (Experience), Expertise (Expertise), Autorit\u00e9 (Authority) et Confiance (Trust). Tout les propri\u00e9taires de sites doivent pr\u00eater attention \u00e0 ces \u00e9l\u00e9ments qui sont des crit\u00e8res que Google utilise pour juger la pertinence et la fiabilit\u00e9 d&rsquo;un site web et de son [&hellip;]<\/p>","protected":false},"author":4,"featured_media":2966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google E-E-A-T : Guide pour optimiser votre r\u00e9f\u00e9rencement naturel - SERPmantics<\/title>\n<meta name=\"description\" content=\"D\u00e9cryptage complet de Google EEAT : Expertise, Exp\u00e9rience, Autorit\u00e9, et Confiance. 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