{"id":1791,"date":"2025-05-20T08:00:00","date_gmt":"2025-05-20T08:00:00","guid":{"rendered":"https:\/\/serpmantics.com\/?p=1791"},"modified":"2025-08-29T10:22:58","modified_gmt":"2025-08-29T08:22:58","slug":"choix-mots-cles","status":"publish","type":"post","link":"https:\/\/serpmantics.com\/en\/choice-of-key-words\/","title":{"rendered":"Choosing your SEO keywords: the complete guide to search engine optimization"},"content":{"rendered":"<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"401\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Rechercche-SEO.png\" alt=\"\" class=\"wp-image-1832\" style=\"width:157px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Rechercche-SEO.png 621w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Rechercche-SEO-480x310.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 621px, 100vw\" \/><\/figure>\n\n\n\n<p>The choice of <strong>keywords<\/strong> is one of the most important <strong>important <\/strong>of a successful SEO strategy. Well-chosen keywords <strong>improve your site's visibility<\/strong> on search engines, but also to attract qualified traffic, i.e. visitors who are<strong> really interested<\/strong> with your offer. This step-by-step guide shows you how to <strong>select the right keywords, <\/strong>integrate them into your content, and monitor the results to optimize your strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding search intent&nbsp;<\/h2>\n\n\n\n<p>Before choosing your keywords, it's important to understand why a user is searching. This is called<strong> <a href=\"https:\/\/serpmantics.com\/en\/seo-search-intent\/\">search intent<\/a>.<\/strong> Google and other search engines seek to offer the most relevant results based on this intention. To be well positioned, you need to<strong> align your content with what the user is actually looking for.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Precisely define your target audience and its needs<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/cible-1024x1024.png\" alt=\"Target\" class=\"wp-image-1888\" style=\"width:160px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/cible-980x980.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/cible-480x480.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Before we even start looking for <strong>key words,<\/strong> ask yourself who your content is aimed at. A good SEO strategy is based on <strong>perfect understanding of your audience.<\/strong> To do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>identify your persona : <\/strong>age, gender, profession, interests, issues ;<\/li>\n\n\n\n<li><strong>understand its objectives : <\/strong>what are they trying to achieve by visiting your site?<\/li>\n\n\n\n<li><strong>analyze potential obstacles: <\/strong>what frustrations or hang-ups can you help resolve?<\/li>\n\n\n\n<li><strong>think about the user journey:<\/strong> When does your content come into play? Discovery, comparison or purchase?<\/li>\n<\/ul>\n\n\n\n<p>The more you know about your audience, the more you can <strong>anticipate terms <\/strong>she's likely to use in her searches. This will enable you to choose keywords <strong>aligned with research intentions<\/strong>your visitors' real needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identify relevant keywords corresponding to search intent&nbsp;<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"679\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Recherche-web.jpg\" alt=\"Search on a search engine.\" class=\"wp-image-1893\" style=\"width:199px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Recherche-web.jpg 983w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Recherche-web-980x677.jpg 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Recherche-web-480x332.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 983px, 100vw\" \/><\/figure>\n\n\n\n<p>Once you have defined <strong>your audience<\/strong> and understood the various <strong>research intentions<\/strong>you need <a href=\"https:\/\/serpmantics.com\/en\/choice-of-key-words\/\">associate the right keywords<\/a> to each type of intention. This will enable us to produce content that corresponds to what the user really wants from their search.<\/p>\n\n\n\n<p>There are four main categories of search intentions:<\/p>\n\n\n\n<p><strong>Informational : <\/strong>Internet users are looking for information or an answer to a question. <em>Examples: \"How to plant an olive tree\", \"What is SEO?<\/em><\/p>\n\n\n\n<p><strong>Transactional : <\/strong>the Internet user intends to perform an action, most often a purchase. <em>Examples: \"Chaussures randonn\u00e9e pas cher\", \"H\u00f4tel Bordeaux\".<\/em><\/p>\n\n\n\n<p><strong>Navigation : <\/strong>the user is looking for a specific site or brand. <em>Examples: \"Foot Locker\" \"Facebook<\/em><\/p>\n\n\n\n<p>Commercial: Internet users will compare products or services before making a purchasing decision.<em> Example: \"iPhone 16 or iPhone 16 Pro Max\".&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analyzing user requests: tools and methods<\/h3>\n\n\n\n<p>There are several <strong>tools <\/strong>and <strong>effective methods <\/strong>to analyze the search intentions of Internet users.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Study research suggestions&nbsp;<\/h4>\n\n\n\n<p>When you start typing <strong>request <\/strong>in the <strong>Google search bar<\/strong>it will automatically suggest <strong>suggestions <\/strong>based on frequent searches by other users. These suggestions help to understand :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the questions <strong>most frequently asked questions<\/strong><\/li>\n\n\n\n<li>formulations <strong>natural<\/strong><\/li>\n\n\n\n<li>visit <strong>related intentions<\/strong> to a keyword.<\/li>\n<\/ul>\n\n\n\n<p>Here's an example with the query <em>\"watering the plants<\/em> :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"691\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Suggestions-Google.png\" alt=\"Google suggestions when typing the keyword &quot;watering plants&quot;.\" class=\"wp-image-1792\" style=\"width:361px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Suggestions-Google.png 834w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Suggestions-Google-480x398.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 834px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use Google related searches&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"450\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/image-8.png\" alt=\"Related Google searches for the keyword &quot;watering plants&quot;.\" class=\"wp-image-1845\" style=\"width:312px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/image-8.png 791w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/image-8-480x273.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 791px, 100vw\" \/><\/figure>\n\n\n\n<p>At the bottom of every Google results page, you'll find a section called<em> <strong>\"Related searches<\/strong><\/em>. Elle propose d&rsquo;autres expressions couramment li\u00e9es \u00e0 votre requ\u00eate initiale. Ces mots cl\u00e9s longue tra\u00eene sont utiles pour<strong> broaden or refine your semantic field.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Analyze user questions with specialized tools<\/h4>\n\n\n\n<p>Des outils SEO permettent d&rsquo;analyser les <strong>specific questions asked by Internet users<\/strong>. The best known are :<\/p>\n\n\n\n<p><strong>AnswerThePublic:<\/strong> it generates a mind map of questions around a key word.<\/p>\n\n\n\n<p><strong>AlsoAsked :<\/strong> it allows you to visualize the sequence of questions asked by users on the same subject.&nbsp;<\/p>\n\n\n\n<p><strong>Google Search Console <\/strong>(if you already have a site): it displays the exact queries that drive traffic to your pages.<\/p>\n\n\n\n<p><strong>SERPmantics :<\/strong> is a semantic analysis tool featuring a \"search intentions\" function. This helps to better understand visitors' expectations for a targeted keyword, and is accompanied by a comparative table of the SERP's top 10 results. An asset for refining your strategy and gaining an edge over the competition.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1637\" height=\"653\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Tableau-intentions-de-recherche-SERPmantics-1.png\" alt=\"Search intent coverage table from SERPmantics.\" class=\"wp-image-1807\" style=\"width:726px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Tableau-intentions-de-recherche-SERPmantics-1.png 1637w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Tableau-intentions-de-recherche-SERPmantics-1-1280x511.png 1280w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Tableau-intentions-de-recherche-SERPmantics-1-980x391.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Tableau-intentions-de-recherche-SERPmantics-1-480x191.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1637px, 100vw\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Study results pages (SERPs)<\/h4>\n\n\n\n<p>You can <strong>analyze <\/strong>directly <strong>search results <\/strong>for a given keyword and see what types of content appear in <strong>priority <\/strong>(articles, videos, product sheets, etc.), if there are any local sheets, or a FAQ.<\/p>\n\n\n\n<p>This gives you <strong>indexes <\/strong>on what<strong> Google considers the best type of response to be <\/strong>for this query, allowing you to adjust your content accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finding the right keywords: techniques and tools<\/h2>\n\n\n\n<p>Once you've identified search intentions and understood what your audience is really looking for, it's time to move on to the <strong>keyword search. <\/strong>There are a number of ways to do this, which we'll explain below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brainstorming and keyword research using similar keywords<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"534\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Brainstorming.png\" alt=\"4-column table with post-it notes.\" class=\"wp-image-1825\" style=\"width:225px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Brainstorming.png 955w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Brainstorming-480x268.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 955px, 100vw\" \/><\/figure>\n\n\n\n<p>The first and often underestimated method is the <strong>brainstorming<\/strong>. It consists of listing all<strong> keyword ideas<\/strong> or expressions that your audience might use to find your content, products or services.<\/p>\n\n\n\n<p>A few tips for successful brainstorming:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>put yourself in your audience's shoes<\/strong>and ask yourself what keywords you would type into Google<\/li>\n\n\n\n<li>your main ideas with <strong>synonyms<\/strong>variants, questions.<\/li>\n\n\n\n<li>think about <strong>broader lexical field<\/strong> without limiting yourself to the obvious terms<\/li>\n<\/ul>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-81ed2955d8058357576f07de4f2306a0\"><em>Example: if your main keyword is \"hiking boots\", think also of \"hiking boots\", \"trekking shoes\", or \"mountain hiking shoes\".<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use of keyword research tools: free and paid (examples: Semrush, Ahrefs, etc.).<\/h3>\n\n\n\n<p>To enrich and validate your brainstorming ideas, the<strong> keyword search tools<\/strong> can help. They allow you to obtain <strong>hard data<\/strong> such as search volume, competition (or SEO difficulty), trends, keyword variations and related questions.<\/p>\n\n\n\n<p><strong>Google Keyword Planner : <\/strong>provides keyword ideas, monthly volume, and competition.<\/p>\n\n\n\n<p><strong>Ubersuggest: <\/strong>provides keyword ideas, volume, SEO difficulty, and content suggestions.<\/p>\n\n\n\n<p><strong>Keyword Surfer :<\/strong> it's a chrome extension that displays keyword search volume and similar keywords directly in Google.<\/p>\n\n\n\n<p><strong>SEMrush: <\/strong>one of the most comprehensive tools for keyword research, competitor analysis, position tracking and SEO audits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competitor analysis: identify the keywords used by competitors and their performance<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Analyse-marche-1-1024x791.png\" alt=\"\" class=\"wp-image-1904\" style=\"width:208px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Analyse-marche-1-980x757.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Analyse-marche-1-480x371.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/serpmantics.com\/en\/competitor-analysis-seo\/\">Competitive analysis<\/a> will <strong>identify opportunities<\/strong> and <strong>refine your strategy. <\/strong>By observing the keywords on which your competitors rank, you can :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>discover queries <\/strong>you hadn't thought of;<\/li>\n\n\n\n<li><strong>evaluate their SEO performance<\/strong> What keywords generate traffic for them, how they structure their content and their position in search results;<\/li>\n<\/ul>\n\n\n\n<p>To analyze your competitors, start by <strong>identify your SEO competitors,<\/strong> i.e. those who rank on the same search queries as you in the search results. Then <strong>analyze their performance <\/strong>with the tools mentioned above.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Long-tail keyword research to target more specific queries<\/h3>\n\n\n\n<p>Visit <a href=\"https:\/\/serpmantics.com\/en\/long-tail-keywords\/\">long-tail keywords<\/a> are expressions <strong>longer and more precise<\/strong> than generic keywords. They attract less traffic, but a higher volume. <strong>much more qualified.<\/strong><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-6418e34ebd715820eb136bbd9ca401ea\">Examples:<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-497a5ebe90814d3e4528f82dcb232d2d\">Generic keyword : <kbd>hiking boots<\/kbd><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-92bf11b3e2acb353ef7c4570a94c5428\">Long tail keyword : <kbd>waterproof hiking boots for women winter<\/kbd><\/p>\n\n\n\n<p>Advantages of <strong>long tail keywords :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>there are <strong>less competition<\/strong>It is therefore easier to position yourself at the top of the results for these keywords;<\/li>\n\n\n\n<li>they are of a <strong>high precision<\/strong> This reflects a clear intention on the part of the user, often close to the act of purchase or conversion.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Integration of proximity keywords and synonyms<\/h3>\n\n\n\n<p>It is not enough to repeat a <strong>keyword<\/strong> in each paragraph for good SEO. You should try to <strong>vary your vocabulary <\/strong>integrating <strong>lexical variants<\/strong>and <strong>synonyms<\/strong>. This will allow your content to be both <strong>natural for the reader<\/strong> and<strong> semantically rich<\/strong> for search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Avoid cannibalization (12pages)<\/h3>\n\n\n\n<p>Visit <strong>cannibalization<\/strong>&nbsp;occurs when several pages on your site<strong> target the same keyword<\/strong>creating a <strong>internal competition<\/strong> in Google results. Rather than improving your visibility, this can <strong>weaken the impact of your SEO efforts<\/strong> and <strong>hinder positioning<\/strong> of your pages.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"94\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-12pages.webp\" alt=\"12Pages logo\" class=\"wp-image-1547\" style=\"width:110px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-12pages.webp 128w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/logo-12pages-16x12.webp 16w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/figure>\n\n\n\n<p>Fortunately, there are tools like <strong><a href=\"https:\/\/12pages.com\/?affid=serpmantics\">12pages<\/a><\/strong> that <strong>to avoid cannibalization. <\/strong>The tool aims to determine whether it is preferable to create <strong>separate web pages<\/strong> for specific keywords or <strong>combine several keywords on a single page.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using SERPmantics<\/h3>\n\n\n\n<p><strong>SERPmantics <\/strong>is a <strong>tool <a href=\"https:\/\/serpmantics.com\/en\/analysis-semantics-definition\/\">semantic analysis<\/a><\/strong> which helps content creators make a <strong>quality content<\/strong>which is positioned in <strong>first page <\/strong>Google search results. From a<strong> keyword<\/strong>the tool suggests a list of keywords <strong>to include in your content <\/strong>(in order of importance) based on the SERP's top results, Google's expectations and users' search intentions. The tool not only suggests keywords, but also specifies how many times each keyword should appear in the content.<\/p>\n\n\n\n<p>Here's the tool interface: <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Interface-SERPmantics-2-1024x531.png\" alt=\"SERPmantics tool interface.\" class=\"wp-image-1780\" style=\"width:709px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Interface-SERPmantics-2-980x508.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Interface-SERPmantics-2-480x249.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>SERPmantics also allows you to <strong>compare keywords with those of competitors <\/strong>(the first 30 results in the SERP) thanks to a <strong>table <\/strong>(the heatmap) indicating whether competitors have integrated the keywords suggested by the tool, and if so, how many times.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Heatmap-SERPmantics-1024x621.png\" alt=\"SERPmantics heatmap table.\" class=\"wp-image-1813\" style=\"width:490px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Heatmap-SERPmantics-980x595.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Heatmap-SERPmantics-480x291.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"518\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/image-7.png\" alt=\"Optimal plan generation by the AI of the SERPmantics tool.\" class=\"wp-image-1815\" style=\"width:205px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/image-7.png 630w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/image-7-480x395.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 630px, 100vw\" \/><\/figure>\n\n\n\n<p>The tool features <strong><a href=\"https:\/\/serpmantics.com\/en\/seo-plan-generator\/\">plan generation <\/a>optimal<\/strong> by AI. It provides <strong>in one click<\/strong> <strong>an optimized plan <\/strong>for both search engines and web users. The relevant keywords suggested by the tool are directly integrated.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analyze and prioritize keywords<\/h2>\n\n\n\n<p>Having a<strong>iste of keywords,<\/strong> is good, but having which <strong>prioritize<\/strong>is better. A good SEO strategy doesn't just rely on the quantity of keywords.<strong> on their quality, relevance and performance potential.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Evaluate search volume and ranking difficulty for each keyword<\/h3>\n\n\n\n<p>Before you start creating content, you need to understand the <strong>potential <\/strong>and the <strong>feasibility <\/strong>for each keyword. There are two indicators to consider:<\/p>\n\n\n\n<p><strong>Monthly search volume :<\/strong> This is the average number of times a keyword is searched for each month. High volume indicates strong interest, but is often accompanied by greater competition.<\/p>\n\n\n\n<p><strong>The SEO challenge:<\/strong> is a score indicating how difficult it is to rank on the first page for a keyword. The higher the score, the more authority, backlinks and optimized content you'll need.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Determine the relevance of the keyword to the content<\/h3>\n\n\n\n<p>Even if a <strong>keyword <\/strong>has a high volume, it's useless if it's not relevant to your offer or your content. The objective is not only to attract traffic, but also to <strong>attract the right traffic. <\/strong>Ask yourself the right questions: does the keyword correspond to a topic you cover? Does it answer a <strong>real intention<\/strong> of your audience? Is the content you can produce on this keyword of <strong>quality \/ relevant <\/strong>?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Structure your keyword list by theme and level of importance (main, secondary, long tail)<\/h3>\n\n\n\n<p>To facilitate copywriting and SEO optimization, organize your keywords into <strong>main themes. <\/strong>Within each theme, classify them according to their role:<\/p>\n\n\n\n<p><strong>Key words : <\/strong>the heart of the matter, to be targeted in strategic pages.<\/p>\n\n\n\n<p><strong>Secondary key words : <\/strong>complementary terms to enrich the lexical field.<\/p>\n\n\n\n<p><strong>Long tail keywords : <\/strong>more specific, with less competition, ideal for attracting a targeted audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integrate keywords naturally<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-left\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"723\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Redaction-contenu.png\" alt=\"Content writing.\" class=\"wp-image-1876\" style=\"width:227px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Redaction-contenu.png 949w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Redaction-contenu-480x366.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 949px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"float-left\">Visit <strong>keywords <\/strong>must be<strong> intelligently and naturally integrated<\/strong> in your content. The aim is to clearly indicate to Google what each page is about, without falling into the trap of <strong>overoptimization<\/strong>which can <strong>harm user experience and SEO.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On-page optimization: titles, meta descriptions, Hn tags, URLs, text content<\/h3>\n\n\n\n<p><strong>On-Page Optimization<\/strong> is to place <strong>strategically <\/strong>your keywords in the visible and invisible elements of your page in order to <strong>improve understanding<\/strong> by search engines.<\/p>\n\n\n\n<p>Here are the main elements to work on:<\/p>\n\n\n\n<p><strong>The Title tag : <\/strong>it is the<strong> title displayed in search results<\/strong>. It is therefore the first element read by Google and Internet users. It should contain the main keyword (at the beginning if possible) and be attractive. It should contain between 60 and 65 characters.<\/p>\n\n\n\n<p><strong>Meta description : <\/strong>corresponds to the small text displayed below the title in search results. It <strong>summarizes the content of a page<\/strong> to help Internet users and search engines better understand it. Although it has no direct impact on ranking, it does influence click-through rates.&nbsp;<\/p>\n\n\n\n<p><strong>Visit<a href=\"https:\/\/serpmantics.com\/en\/h1-h2-h3\/\"> Hn beacons<\/a> : <\/strong>are the <strong>hierarchical headings that structure your content.<\/strong> It is preferable to use the main keyword in the H1 tag, and the secondary keywords in the H2, H3...H6 tags.<\/p>\n\n\n\n<p><strong>Page URL : <\/strong>A short, descriptive URL without articles or prepositions, including the main keyword, is ideal.<\/p>\n\n\n\n<p><strong>Textual content :<\/strong> We recommend inserting the main keyword in the first few paragraphs, then varying it with synonyms and long-tail keywords throughout the content. On the other hand, care must be taken not to enter into the <strong>overoptimization <\/strong>and <strong>stay natural<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Off-Page Optimization: netlinking and quality link building<\/h3>\n\n\n\n<p><strong>Off-Page Optimization <\/strong>is based primarily on the <strong>netlinking<\/strong>is the acquisition of inbound links (called backlinks) from other websites. These links are a<strong> major referencing criterion<\/strong> They act as recommendations in Google's eyes. The more quality links your site obtains, the more it is perceived as <strong>credible and relevant.<\/strong><\/p>\n\n\n\n<p>It's important to focus on <a href=\"https:\/\/serpmantics.com\/en\/get-backlinks\/\"><strong>quality of <\/strong>backlinks<\/a> rather than quantity. Effective netlinking is based on backlinks from sites that <strong>well-referenced,<\/strong> belonging to the<strong> same theme <\/strong>than yours and offering content <strong>qualitative<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Image optimization: optimized alt text and file names<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Optimisation-image-1024x637.png\" alt=\"Image optimization\" class=\"wp-image-1870\" style=\"width:268px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Optimisation-image-1024x637.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Optimisation-image-980x609.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Optimisation-image-480x298.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Images aren't just there to illustrate your content. <strong>They improve user experience, SEO and accessibility.<\/strong> It also enables you to appear in Google Images, a significant source of traffic.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rename files with relevant keywords&nbsp;<\/h4>\n\n\n\n<p>Before<strong>import an image<\/strong> on your site, it is important to <strong>rename <\/strong>by giving it a <strong>descriptive name<\/strong> and <strong>understandable <\/strong>by search engines.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-67cb66f140abd96bfde2e97523de3d35\">Non-optimized image name : <kbd>IMG_02664.jpg&nbsp;<\/kbd><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-07ac89b6690880ba51acd8737295d78a\">Optimized image name : <kbd>chaussures-randonnee-homme-marron.jpg<\/kbd><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Add alternative text (alt tag)<\/h4>\n\n\n\n<p>It is used to <strong>describe image content <\/strong>for search engines, but also for screen reader users. This enables <strong>Google Images <\/strong>better <strong>reference your visuals.<\/strong> It's a good idea to include a keyword, as long as it's relevant and natural.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Reduce image size&nbsp;<\/h4>\n\n\n\n<p>Images too heavy<strong> slow down page loading<\/strong>This is detrimental to the user experience and to your SEO. To reduce the size of images, there are <strong>compression tools<\/strong>including TinyPNG and iloveimg.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Monitoring and optimizing your keyword strategy<\/h2>\n\n\n\n<p>A keyword strategy doesn't stop once the content has been published. For it to remain effective over the long term, it must be <strong>measured, adjusted and optimized<\/strong> <strong>regularly<\/strong>. This allows you to track the evolution of your positions in search results,<strong> identify what works and what needs to be improved.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Position and organic traffic monitoring<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized float-right\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"447\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Suivi-positions-moteur-recherche.png\" alt=\"Tracking keyword positions on a search engine.\" class=\"wp-image-1862\" style=\"width:268px;height:auto\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Suivi-positions-moteur-recherche.png 558w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/05\/Suivi-positions-moteur-recherche-480x385.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 558px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Track your keyword positions <\/strong>allows you to measure <strong>impact&nbsp;<\/strong>of your SEO strategy. Here are the indicators to follow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the <strong>ranking your keywords<\/strong> in Google results<\/li>\n\n\n\n<li>l'<strong>organic traffic trends<\/strong>i.e. the number of visitors from search engines<\/li>\n\n\n\n<li>the <strong>click-through rate<\/strong> (CTR) in search results&nbsp;<\/li>\n\n\n\n<li>the <strong>time spent on page<\/strong> and the <strong>bounce rate<\/strong>to assess the quality of the user experience<\/li>\n<\/ul>\n\n\n\n<p>Here are the <strong>recommended tools <\/strong>to track your keywords:&nbsp;<\/p>\n\n\n\n<p><strong>Google Search Console : <\/strong>you'll find the queries that generate impressions and clicks, the average position, and the evolution over time.<\/p>\n\n\n\n<p><strong>Semrush, Ahrefs, SE Ranking<\/strong> for more advanced tracking, with detailed positioning reports on your target keywords.<\/p>\n\n\n\n<p><strong>Google Analytics :<\/strong> to track overall organic traffic, most-visited pages and SEO conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Continuous adaptation and optimization of keyword strategy based on results<\/h3>\n\n\n\n<p>SEO isn't set in stone; it's a work in progress. <strong>evolutionary process.<\/strong> Google is evolving, user behavior is changing, and your competitors are adapting. So it's important to <strong>continuously optimize your keyword strategy<\/strong>.<\/p>\n\n\n\n<p>Actions to consider on a regular basis :<\/p>\n\n\n\n<p><strong>Update existing content<\/strong> by enriching, rewriting or adding sections with newly identified keywords.&nbsp;<\/p>\n\n\n\n<p><strong>Create new content<\/strong> to target long-tail keywords or respond to new search intentions.<\/p>\n\n\n\n<p><strong>Review your site's structure<\/strong> or your <a href=\"https:\/\/serpmantics.com\/en\/internal-networking\/\">internal networking<\/a>to improve the flow of SEO juice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p><strong>Choosing the right keywords<\/strong> is much more than just a technical milestone. <strong>central to a good SEO strategy.<\/strong> En comprenant l&rsquo;intention de recherche, en connaissant pr\u00e9cis\u00e9ment votre audience, et en exploitant les bons <a href=\"https:\/\/serpmantics.com\/en\/seo-tools\/\">SEO tools<\/a>, vous augmentez vos chances <strong>attract qualified, long-term traffic to your site.<\/strong><\/p>\n\n\n\n<p>From keyword research to competitive analysis, semantic optimization and performance monitoring, every action counts when it comes to creating a successful website. <strong>high value-added content<\/strong>a real answer to <strong>expectations.<\/strong><\/p>\n\n\n\n<p>Today, you have <strong>powerful tools<\/strong> to refine each stage of your strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SERPmantics <\/strong>helps you build semantically rich content aligned with the expectations of Google and Internet users, by analyzing the best SERP results and suggesting the most relevant keywords to include;<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/12pages.com\/?affid=serpmantics\">12pages<\/a><\/strong> helps avoid cannibalization by intelligently identifying which pages to merge or differentiate according to targeted keywords;<\/li>\n\n\n\n<li>other tools such as <strong>SEMrush, AnswerThePublic, Ahrefs, Google Search Console and Analytics<\/strong> support you in analyzing, monitoring and optimizing your performance.<\/li>\n<\/ul>\n\n\n\n<p><strong>Search engine optimization takes time<\/strong>you have to be <strong>ready to adapt its content<\/strong> based on changes in Google, the competition and web-user behavior. More than just words&nbsp;<strong>the relevance and quality of your content will make all the difference.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Le choix des mots-cl\u00e9s est l\u2019une des \u00e9tapes les plus importantes d\u2019une strat\u00e9gie SEO r\u00e9ussie. Des mots cl\u00e9s bien choisis permettent d\u2019am\u00e9liorer la visibilit\u00e9 de votre site sur les moteurs de recherche, mais aussi d\u2019attirer un trafic qualifi\u00e9, c\u2019est-\u00e0-dire des visiteurs r\u00e9ellement int\u00e9ress\u00e9s par votre offre. Ce guide vous accompagne pas \u00e0 pas pour comprendre [&hellip;]<\/p>","protected":false},"author":4,"featured_media":2974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choisir ses mots cl\u00e9s SEO : le guide complet pour \u00eatre r\u00e9f\u00e9renc\u00e9 - SERPmantics<\/title>\n<meta name=\"description\" content=\"Faire le bon choix des mots cl\u00e9s pour votre contenu est la cl\u00e9 du succ\u00e8s SEO. 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