{"id":581,"date":"2024-08-27T08:58:39","date_gmt":"2024-08-27T08:58:39","guid":{"rendered":"https:\/\/serpmantics.com\/?page_id=581"},"modified":"2025-06-28T09:10:36","modified_gmt":"2025-06-28T09:10:36","slug":"case-study-princesselia","status":"publish","type":"page","link":"https:\/\/serpmantics.com\/en\/case-study-princesselia\/","title":{"rendered":"Multiply your SEO traffic by 27 by optimizing your existing content \ud83d\udcc8 - Case study &amp; Princess Lia's SERPmantics opinion"},"content":{"rendered":"<p>princesselia.com, an e-commerce company specializing in cosmetics, recently decided to change its CMS last July. Their website, while having a strong community, <strong>had never been truly optimized for SEO<\/strong>. Despite this, the previous year the site had seen its sales double without any specific effort. This unexpected success prompted the company to <strong>give serious thought to SEO optimization to further maximize their potential<\/strong>.<\/p>\n\n\n\n<p>Would you prefer to watch the video? <\/p>\n\n\n\n<p>This is the <strong>condensed version<\/strong> :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Multiply your SEO traffic by 27 by optimizing your existing e-commerce content \ud83d\udcc8 (Short version)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/u3fb2zCg9iI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/serpmantics.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This is the <strong>full version<\/strong> :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Multiply your SEO traffic by 27 by optimizing your existing e-commerce content \ud83d\udcc8 - Case study\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/yo07gnHa7xE?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/serpmantics.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Challenge: A highly competitive sector<\/strong><\/h4>\n\n\n\n<p>Operating in the highly competitive cosmetics sector, the creators of Princesse Lia knew that appearing on the first page of search results wasn't going to happen by magic. The main challenge lay in understanding and applying SEO best practices, a field often perceived as complex and technical.<\/p>\n\n\n\n<p>Before discovering SERPmantics, they faced two major obstacles:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choosing the right keywords<\/strong> Identify the most relevant keywords without a clear strategy.<\/li>\n\n\n\n<li><strong>Content optimization<\/strong> : Understanding <strong>how to structure and enrich pages<\/strong> around keywords chosen to maximize their visibility.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/go\/signup\/\">Test SERPmantics for free<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Solution: A simple and effective approach with SERPmantics<\/strong><\/h4>\n\n\n\n<p>After testing several tools, ranging from simplistic solutions to overly technical options, Laurie from Princess Lia discovered SERPmantics. The latter offered a <strong>perfect balance<\/strong> a <strong>simple yet powerful interface<\/strong>to <strong>structure and optimize content in the blink of an eye<\/strong>.<\/p>\n\n\n\n<p>Features most appreciated by the team include :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instant analysis<\/strong> A clear note on the SEO performance of each page, with specific recommendations on what needs to be improved.<\/li>\n\n\n\n<li><strong>Semantic enrichment<\/strong> Suggestions for alternative keywords to avoid excessive repetition and enrich the text.<\/li>\n\n\n\n<li><strong>Benchmarking<\/strong> The ability to consult top-ranked pages for inspiration on best practices.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/go\/signup\/\">Test SERPmantics for free<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"988\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/serpmantics-score-1024x988.png\" alt=\"\" class=\"wp-image-602\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/serpmantics-score-1024x988.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/serpmantics-score-980x946.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/serpmantics-score-480x463.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"203\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/serpmantics-optimisation.gif\" alt=\"\" class=\"wp-image-597\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Results: Exponential performance<\/strong><\/h4>\n\n\n\n<p>The results obtained by Princesse Lia's e-commerce site were rapid and impressive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword positioning<\/strong> In just three months, keywords such as \"hemp oil face\" and \"calendula oil\" moved up from 35th to 2nd place on Google.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-17.58.04@2x-1024x398.png\" alt=\"\" class=\"wp-image-593\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-17.58.04@2x-980x381.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-17.58.04@2x-480x186.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"212\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-17.54.35@2x-1024x212.png\" alt=\"\" class=\"wp-image-590\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-17.54.35@2x-980x203.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-17.54.35@2x-480x99.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased traffic<\/strong> Monthly traffic on the site has almost doubled since September (in just a few months), ending up at x27 in one year (from 362 visitors\/month when the site was first registered on SERPmantics to 9,641 visitors\/month in mid-August one year later).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-17.55.26@2x-1024x374.png\" alt=\"\" class=\"wp-image-591\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-17.55.26@2x-1024x374.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-17.55.26@2x-980x358.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-17.55.26@2x-480x176.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-13.40.51@2x-1024x711.png\" alt=\"\" class=\"wp-image-586\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-13.40.51@2x-980x681.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-13.40.51@2x-480x333.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales figures<\/strong> : Thanks to the increase in qualified traffic, monthly sales have risen by an average of 25 % per month.<\/li>\n<\/ul>\n\n\n\n<p>These results testify to the effectiveness of SERPmantics, which has enabled the princesselia site to go from a high-performance site with limited visibility to a truly established player in its sector in terms of natural referencing.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/go\/signup\/\">Sign up to develop my site's SEO<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Testimonial: A Smooth, Profitable Experience<\/strong><\/h4>\n\n\n\n<p>\"SERPmantics has become my <strong>an essential tool for SEO<\/strong>. It's simple, effective and has enabled me to structure and enrich my pages quickly. <strong>The results are concrete and visible in just a few months, which is very encouraging.<\/strong> It's a <strong>a more than profitable investment<\/strong> for our company.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>An investment that makes a difference<\/strong><\/h4>\n\n\n\n<p>Princesse Lia's experience shows that even in a competitive sector like cosmetics, it is possible to <strong>stand out from the crowd thanks to a well-thought-out SEO strategy and a high-performance tool<\/strong>. SERPmantics has not only made it possible to<strong>significantly increase site visibility and traffic<\/strong>but also <strong>boost sales<\/strong>while facilitating the optimization process.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/go\/signup\/\">I'm trying SERPmantics now<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>princesselia.com est une entreprise de e-commerce sp\u00e9cialis\u00e9e dans la cosm\u00e9tique, a r\u00e9cemment d\u00e9cid\u00e9 de changer de CMS en juillet dernier. Leur site Internet, bien qu&rsquo;ayant une communaut\u00e9 solide, n\u2019avait jamais \u00e9t\u00e9 v\u00e9ritablement optimis\u00e9 pour le SEO. Malgr\u00e9 cela, l\u2019ann\u00e9e pr\u00e9c\u00e9dente, le site avait vu son chiffre d\u2019affaires doubler sans effort sp\u00e9cifique. Ce succ\u00e8s inattendu a [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2841,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-581","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Multiplier son trafic SEO par 27 en optimisant ses contenus existants \ud83d\udcc8 - Etude de cas &amp; Avis SERPmantics de Princesse Lia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serpmantics.com\/en\/case-study-princesselia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multiplier son trafic SEO par 27 en optimisant ses contenus existants \ud83d\udcc8 - Etude de cas &amp; Avis SERPmantics de Princesse Lia\" \/>\n<meta property=\"og:description\" content=\"princesselia.com est une entreprise de e-commerce sp\u00e9cialis\u00e9e dans la cosm\u00e9tique, a r\u00e9cemment d\u00e9cid\u00e9 de changer de CMS en juillet dernier. 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