{"id":2724,"date":"2025-06-23T13:01:24","date_gmt":"2025-06-23T13:01:24","guid":{"rendered":"https:\/\/serpmantics.com\/?page_id=2724"},"modified":"2025-06-28T09:08:25","modified_gmt":"2025-06-28T09:08:25","slug":"case-study-aurelien-richard","status":"publish","type":"page","link":"https:\/\/serpmantics.com\/en\/case-study-aurelien-richard\/","title":{"rendered":"SERPmantics helps Aur\u00e9lien optimize his customers' content for SEO"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Customer presentation&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aur\u00e9lien Richard is <strong>freelance SEO consultant.<\/strong> After several years' experience in digital marketing (CRM, automation, copywriting), he decided to specialize in the<strong> natural referencing<\/strong>a field that combines his two passions: technical analysis and content writing. In order to offer a <strong>quality <\/strong>to his future customers, Aur\u00e9lien trained himself (Live Mentor, bootcamps, YouTube videos on SEO) before launching himself full-time as a<strong>independent.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He is currently working with a company specializing in the recruitment of luxury household staff. Their aim is to<strong> develop the French version of their site<\/strong> to better reach this market. Its main mission:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>create landing pages<strong> SEO optimized<\/strong> ;<\/li>\n\n\n\n<li>produce a <strong>quality content<\/strong>in line with the brand's values;<\/li>\n\n\n\n<li>structure a clear, targeted and effective content strategy<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Before using SERPmantics&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before using <strong>SERPmantics<\/strong>Aur\u00e9lien's method of working was essentially <strong>manual <\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>handcrafted analysis of <strong>SERP <\/strong>;<\/li>\n\n\n\n<li>reflection on <strong>research intentions<\/strong> ;<\/li>\n\n\n\n<li>analysis of <strong>competitors <\/strong>;<\/li>\n\n\n\n<li>search for<strong> <\/strong>good <strong>keywords<\/strong> and the right lexical field.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But several <strong>frustrations <\/strong>appear :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a <strong>difficulty identifying the right keywords<\/strong> and the appropriate lexical field ;<\/li>\n\n\n\n<li>a <strong>uncertainty about optimization <\/strong>of its content and the positioning of its pages;<\/li>\n\n\n\n<li>from <strong>doubts <\/strong>on the <strong>structure <\/strong>content.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When asked what took him the longest, he replied:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em><em>\"\u00a0<\/em>not having a well-defined plan and also which lexical field to use, which key word, how many times to repeat them.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The solution: SERPmantics for structuring, guiding and refining<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aur\u00e9lien discovers the tool <strong>SERPmantics <\/strong>and integrates it into its process, which <strong>automates <\/strong>a number of elements. It is a<strong> semantic optimization tool<\/strong> that helps <strong>quality improvement <\/strong>content optimized for the <strong>natural referencing<\/strong> and for <strong>surfers<\/strong>. Here are the main features of the tool that appeal to him :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Detailed analysis of search intentions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SERPmantics<strong> analyzes the SERP <\/strong>and automatically identifies<strong> research intentions <\/strong>for a targeted keyword. This enables him to know which headlines to use and which topics to cover in his content. The tool also provides a <strong>list of keywords to include and avoid<\/strong>a feature he considers<strong> very useful.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\"The thing I really like about SERPmantics is the identification of search intent.<\/em> (&#8230;) <em>It's a great way of finding out what people are really looking for.<\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\"I liked SERPmantics because the thing that's a little different is also that it puts keywords to avoid and that's something other tools don't do.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">A detailed, directly usable content plan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The tool offers the possibility of <strong>a content plan in one click<\/strong> aligned with Google's search intentions and expectations. This makes <strong>save precious time<\/strong> to Aur\u00e9lien, who can concentrate on the copywriting, with the assurance of an SEO-friendly plan.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u00ab\u00a0La g\u00e9n\u00e9ration du plan est vraiment tr\u00e8s tr\u00e8s bonne (&#8230;) avoir un plan comme il est d\u00e9taill\u00e9 sur SERPmantics, \u00e7a tient vraiment la route. Tu as juste apr\u00e8s \u00e0 faire tes paragraphes et puis c&rsquo;est bon.\u00a0\u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Optimization score&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When writing content for <strong>the tool editor<\/strong>calculates an optimization score in real time based on the recommendations made, enabling Aur\u00e9lien to<strong> validate the quality of its content. <\/strong>He really appreciates this scoring system: when he writes content in the tool, he now knows whether it ranks better or worse than competing pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Internal linking suggestions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SERPmantics has a dedicated feature <strong>internal networking.<\/strong> It suggests <strong>link opportunities<\/strong> inbound and outbound to be integrated into its content for <strong>optimize it<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\"The thing that's super interesting about SERPmantics, too, is that you can have a suggestion of everything that's internal linking. Doing it by hand, well that can take a bit of time.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Customer feedback after 2 months of use<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aur\u00e9lien appreciates the tool, especially with its <strong>intuitive interface<\/strong> and its ease of use.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em> \"I find it really simple, really easy. Frankly, it's very, very easy.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">He also appreciates the <strong>quality of recommendations<\/strong> by the tool.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cJ&rsquo;\u00e9tais vraiment tr\u00e8s surpris de la qualit\u00e9 (&#8230;) Au final, je me suis rendu compte que parfois c&rsquo;est pas forc\u00e9ment ceux dont on parle le plus qui sont les meilleurs\u201d.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Here's what he'd say to someone who's reluctant to use <strong>SERPmantics <\/strong>for<strong> content optimization<\/strong> :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\"I'd tell him that if he wants a tool where there's something ultra-qualitative that positions itself directly by analyzing search intentions on current Google pages, and he wants an ultra-detailed plan, he should go straight to SERPmantics.\"<\/em><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9sentation du client&nbsp; Aur\u00e9lien Richard est consultant SEO freelance. Apr\u00e8s plusieurs ann\u00e9es d&rsquo;exp\u00e9rience en marketing digital (CRM, automation, r\u00e9daction, copywriting), il d\u00e9cide de se sp\u00e9cialiser dans le r\u00e9f\u00e9rencement naturel, un domaine qui allie ses deux passions : l&rsquo;analyse technique et la r\u00e9daction de contenu. De mani\u00e8re \u00e0 proposer un service de qualit\u00e9 \u00e0 ses futurs [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2837,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2724","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SERPmantics aide Aur\u00e9lien \u00e0 optimiser les contenus de ses clients pour le SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serpmantics.com\/en\/case-study-aurelien-richard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SERPmantics aide Aur\u00e9lien \u00e0 optimiser les contenus de ses clients pour le SEO\" \/>\n<meta property=\"og:description\" content=\"Pr\u00e9sentation du client&nbsp; Aur\u00e9lien Richard est consultant SEO freelance. Apr\u00e8s plusieurs ann\u00e9es d&rsquo;exp\u00e9rience en marketing digital (CRM, automation, r\u00e9daction, copywriting), il d\u00e9cide de se sp\u00e9cialiser dans le r\u00e9f\u00e9rencement naturel, un domaine qui allie ses deux passions : l&rsquo;analyse technique et la r\u00e9daction de contenu. 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