{"id":1196,"date":"2025-04-09T08:32:12","date_gmt":"2025-04-09T08:32:12","guid":{"rendered":"https:\/\/serpmantics.com\/?page_id=1196"},"modified":"2025-06-28T09:07:49","modified_gmt":"2025-06-28T09:07:49","slug":"case-study-axel-morel","status":"publish","type":"page","link":"https:\/\/serpmantics.com\/en\/case-study-axel-morel\/","title":{"rendered":"+15 positions in 2 months: How SERPmantics unlocked SEO results for Axel's web agency"},"content":{"rendered":"<p>Are you a web copywriter, SEO consultant or part of an agency?<br><strong>Semantic optimization is the key to climbing to the top of search results fast!<\/strong><\/p>\n\n\n\n<p>Rather than focusing exclusively on one main keyword, semantic optimization involves integrating related terms, synonyms and related expressions. This makes it possible to<strong>enrich content <\/strong>while broadening its visibility in search results and positioning itself in the top ten.<strong> first Google search results.<\/strong><\/p>\n\n\n\n<p>However, performing a semantic analysis may prove <strong>long and complex<\/strong>...and if <strong>accompanied by a tool<\/strong> to carry out this analysis was <strong>the solution<\/strong> ?&nbsp;<\/p>\n\n\n\n<p><strong>Axel Morel, SEO project manager and agency team manager, shares his experience of using SERPmantics,<\/strong> an SEO semantic analysis tool designed to help content creators improve their positioning on search engines, especially Google.&nbsp;<\/p>\n\n\n\n<p>SERPmantics analyzes search results for a given query and provides precise recommendations on how to optimize your content in order to <strong>better match the expectations of search engines and users.<\/strong> If we had to sum it up in one sentence, it's a tool that helps you reach the top positions of Google search results.<\/p>\n\n\n\n<p>The aim of this case study is to demonstrate how the SERPmantics tool enabled Axel and his team to<strong>optimize their content<\/strong>more efficiently, while<strong> measuring the impact on SEO performance <\/strong>content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Initial situation and challenges&nbsp;<\/h2>\n\n\n\n<p>The agency where he works has been in existence for over 20 years, supporting around a hundred customers from a wide variety of sectors.<\/p>\n\n\n\n<p>Before adopting SERPmantics, the team had already explored several semantic analysis tools to optimize its customer projects. It started with 1.fr, then <strong>she migrated to YourTextGuru, which she used for about two years<\/strong>. Although YourTextGuru produced satisfactory results, the tool showed<strong> certain limits<\/strong> which have become more pronounced over time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>unintuitive interface<\/strong>not always pleasant to use, and V2 has not solved the problem&nbsp;<\/li>\n\n\n\n<li>A content creation process <strong>time-consuming<\/strong>not adapted to their customer volume<\/li>\n\n\n\n<li>A standardization problem: he is convinced that if everyone uses the same tools and applies the same strategies,<strong> it becomes difficult to stand out from the crowd and reach the top positions on Google<\/strong>. That's why he loves testing new approaches and exploring high-performance tools.<\/li>\n\n\n\n<li>Inefficient management of search intent optimization.<\/li>\n\n\n\n<li>Visit <strong>content stagnated <\/strong>in their positions <strong>in SERPs<\/strong><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"I was wasting time and not getting the results I wanted quickly\".<br>\u201cJ\u2019aime qu\u2019un outil soit efficace (&#8230;) j\u2019ai besoin d\u2019aller vite\u201d<br>\"I have far too many customers to waste time\".<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Implementation of SERPmantics and adaptation of processes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discovering and choosing SERPmantics<\/h3>\n\n\n\n<p>Axel discovered SERPmantics on the account <a href=\"https:\/\/x.com\/Amaury_DUVAL\">Twitter<\/a> by its founder, Amaury Duval. Compared to other similar tools, he found it <strong>much easier to handle<\/strong>with a fluid, intuitive interface.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-interface-1024x455.png\" alt=\"SERPmantics interface\" class=\"wp-image-1230\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-interface-980x435.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-interface-480x213.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>SERPmantics is much more than a simple SEO recommendation generator. It helps to <strong>optimize content<\/strong> not only <strong>for search engines<\/strong>but above all <strong>to meet Internet users' expectations.<\/strong><\/p>\n\n\n\n<p>The tool provides <strong>precise recommendations<\/strong> It offers a wide range of functions: number of words, titles, paragraphs, links, images, videos, tables and lists to integrate. It also offers a list of keywords ranked in order of importance and frequency, color-coded for a quick overview. By analyzing SERP results, it also enables you to <strong>compare its content with that of competitors <\/strong>and adjust its strategy to stand out from the crowd.<\/p>\n\n\n\n<p>Where SERPmantics really stands out is in its <strong>understanding of research intentions.<\/strong> More than just a question of keywords, success on Google is based on the ability to <strong>respond precisely to user expectations. <\/strong>It's this aspect that he particularly appreciates, thanks in particular to the \"search intentions\" tab, a feature he hadn't seen before. <strong>not found at YourTextGuru. <\/strong>This tab helps you <strong>better understand visitors' expectations<\/strong> and is accompanied by a comparative table of the top 10 SERP results. An invaluable tool for refining your strategy and <strong>gain an edge over the competition.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"224\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-intention.png\" alt=\"Search intent in SERPmantics\" class=\"wp-image-1229\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-intention.png 595w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-intention-480x181.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 595px, 100vw\" \/><\/figure>\n\n\n\n<p>With SERPmantics, you can generate titles, meta-descriptions and even an optimal content plan. It's all based on<strong> selected keyword<\/strong>i<strong>esearch requirements <\/strong>and <strong>best SERP results<\/strong>. This represents a real <strong>time saving<\/strong> to create optimized, well-positioned content.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"313\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-generer-plan.png\" alt=\"Automatic generation of the optimal SEO plan\" class=\"wp-image-1224\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-generer-plan.png 634w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-generer-plan-480x237.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 634px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"351\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-meta.png\" alt=\"Meta title &amp; description generation\" class=\"wp-image-1232\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-meta.png 628w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-meta-480x268.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 628px, 100vw\" \/><\/figure>\n\n\n\n<p>If we were to sum up the decisive factors that led Axel to choose <a href=\"https:\/\/serpmantics.com\/en\/comparatif-yourtextguru\/\">replace YourTextGuru with SERPmantics<\/a> in content optimization would be: the <strong>easy-to-use tool <\/strong>and the possibility of <strong>structure <\/strong>its contents<strong> according to research intentions.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/go\/signup\/\">Test SERPmantics free of charge<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Implementation of the tool in the agency's processes<\/h3>\n\n\n\n<p>In his opinion, one of SERPmantics' greatest assets has been its <strong>easy integration into existing processes.&nbsp;<\/strong><\/p>\n\n\n\n<p>Thanks to its <strong>intuitive interface<\/strong> and its <strong>quick to learn<\/strong>the team <strong>the tool without difficulty<\/strong>. The transition went smoothly, without disrupting their way of working, which facilitated its adoption.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Training the team on your tool is super fast, explaining to them why to set up the different elements, how to take them into account.\"<br>\"Your tool seems to me easier to give to the teams. There were elements that were a little more visual for customers.\"<\/p>\n<\/blockquote>\n\n\n\n<p class=\"standout blue\">In 2 months, more than 300 guides generated<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New content creation process with SERPmantics<\/h3>\n\n\n\n<p>The agency adopts two distinct approaches to content creation, depending on customer needs and targeted keywords: one relies on the use of tools such as SERPmantics, while the other is based on entirely human copywriting.&nbsp;<\/p>\n\n\n\n<p><strong>SERPmantics integration has significantly improved their content creation process<\/strong>Whether it's guiding artificial intelligence to create content, or assisting copywriters in drafting briefs.<\/p>\n\n\n\n<p>The tool provides<strong> detailed recommendations<\/strong> (mots cl\u00e9s et volumes, listes, images, liens, plan de contenus&#8230;)&nbsp; qui servent de base solide pour r\u00e9diger des <strong>richer, better-optimized content<\/strong>. Result: adopting SERPmantics allows you to<strong>higher quality content and more advanced positions on Google.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/go\/signup\/\">Test SERPmantics for yourself<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Measurable results and impacts<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Improved SEO performance<\/h3>\n\n\n\n<p class=\"standout blue\">15-position jump in SERP results<\/p>\n\n\n\n<p>The results were immediate for the agency after adopting SERPmantics. By fully integrating the search intents provided by the tool, they observed <strong>sizeable position gains<\/strong> :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An increase of<strong> 5 to 15 places in the SERP top 30<\/strong>and 2 to 3 places in the top 5 and top 10.<\/li>\n\n\n\n<li>&nbsp;80% keywords in the top 20, and <strong>50% reaching the top 10.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The impact of search intent on content performance has proved impressive. Axel cites the example of<strong>a top 50 keyword that moved directly up to 12th position<\/strong>simply by integrating <strong>two missing research intentions<\/strong> that seemed so counterintuitive!<\/p>\n\n\n\n<p>The results of their work with SERPmantics don't stop at gaining positions. The optimization and tracking of search intent has also enabled them to :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Indexing <strong>faster <\/strong>(+36%)&nbsp;<\/li>\n\n\n\n<li>A <strong>double <\/strong>the number of targeted keywords&nbsp;<\/li>\n\n\n\n<li>A<strong> gain positions on re-optimized content with SERPmantics<\/strong>particularly those previously worked on with YourTextGuru but which had stagnated after several months online (8 months to 1 year)&nbsp;<\/li>\n\n\n\n<li>A better <strong>position stability over time<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"And we've had improvements, where you can have jumps of 5, 6, 7, 8, 10 positions.\"<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Out of 300 guides generated with SERPmantics, a large part was aimed at re-optimizing texts that were already optimized with YTG\".<\/p>\n\n\n\n<p>\"We got better performance by optimizing semantics with the tool.\"<\/p>\n<\/blockquote>\n\n\n\n<p>These positive developments are clearly visible in tools such as Google Search Console, Google Analytics and SEMrush, confirming that <strong>the effectiveness of SERPmantics in optimizing content.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Productivity and efficiency gains<\/h3>\n\n\n\n<p class=\"standout blue\">SERPmantics cuts the time needed to write complete guides from 3.5 hours to 45 minutes<\/p>\n\n\n\n<p>Before adopting SERPmantics, the agency took an average of 3 to 3.5 hours to write a complete guide. <strong>Today, with the tool, 30 to 45 minutes is all it takes<\/strong>. A <strong>saves almost 3 hours per draft<\/strong>which is no mean feat!&nbsp;<\/p>\n\n\n\n<p>Our communications managers, who used to produce 3 guides in one morning, are now able to produce 6. <strong>Productivity gains reach 70 %.<\/strong> On a yearly scale, this means <strong>equivalent to one full-time position saved<\/strong>This enables them to handle a larger volume of work without hiring immediately, while achieving better results.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"We can scale the company without recruiting immediately, because we save time\".<\/p>\n<\/blockquote>\n\n\n\n<p class=\"standout blue\">\"SERPmantics saves us the equivalent of a full-time job\".<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/go\/signup\/\">I optimize my 1st content with SERPmantics<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Impact on customers' business<\/h3>\n\n\n\n<p>To date, the tool has been used by some thirty customers in a wide variety of sectors, and the feedback has been more than positive. On average, they have noted:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A<strong> increase in conversions from 20 to 50 %<\/strong> (comparison February 2024 vs. February 2025).<\/li>\n\n\n\n<li>A <strong>best user experience<\/strong>with more relevant, better-targeted content.<\/li>\n\n\n\n<li>A <strong>significant increase in traffic<\/strong>with measurable results.<\/li>\n<\/ul>\n\n\n\n<p>SERPmantics not only optimizes content production for the agency, but also <strong>also contributes to real business gains for the agency's customers.<\/strong><\/p>\n\n\n\n<p>Example for 3 different customers:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"276\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-gsc-1-1024x276.png\" alt=\"Growing GSC curve with SERPmantics\" class=\"wp-image-1225\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-gsc-1-1024x276.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-gsc-1-980x264.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-gsc-1-480x129.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"258\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-gsc-2-1024x258.png\" alt=\"GSC curve with SERPmantics\" class=\"wp-image-1226\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-gsc-2-1024x258.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-gsc-2-980x247.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-gsc-2-480x121.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/go\/signup\/\">Get more SEO traffic with SERPmantics<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key features and differentiating advantages<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Search intentions: a key differentiator<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Responding well to SERPmantics' suggested search intentions has boosted their results<\/h4>\n\n\n\n<p class=\"standout blue\">+80% in speed of gain of positioned keywords<\/p>\n\n\n\n<p>The agency had doubts as to the effectiveness of the functionality used to identify the search intentions associated with a keyword. To verify its relevance, they conducted A\/B tests: on the one hand, scrupulously following SERPmantics recommendations; on the other, deviating from them completely. The results were indisputable: content that precisely matched the search intent performed significantly better.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Of the 300 guides we've created, a hundred where we didn't follow our intentions, we've had mixed results, and of the 200 where we did follow our intentions, we've noticed a real improvement.\"<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\">Adaptability to different themes and sectors<\/h4>\n\n\n\n<p>SERPmantics has proven to be a versatile tool, suitable for a wide variety of profiles. The agency works with around a hundred customers from a wide variety of sectors, including e-commerce, storefronts and web copywriters. Whatever the topic, they have all seen positive results with SERPmantics, particularly in terms of improved positions in search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cannibalization visualization<\/h2>\n\n\n\n<p>SERPmantics allows you to view several guides from the same folder targeting the same or very similar keywords. This overview is important because<strong> cannibalization is detrimental to a site's SEO performance<\/strong>and its ranking.&nbsp;<\/p>\n\n\n\n<p>To do this, SERPmantics uses the <a href=\"https:\/\/12pages.com\/?affid=serpmantics\">12pages<\/a> (also developed by the founder), which checks for cannibalization and alerts the user:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-cannibalisation-liste-1024x311.png\" alt=\"List of SEO anti-cannibalization check queries\" class=\"wp-image-1223\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-cannibalisation-liste-980x298.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-cannibalisation-liste-480x146.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>By clicking on cannibalization :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-matrice-cannibalisation-1024x571.png\" alt=\"12-page SEO cannibalization matrix integrated into SERPmantics\" class=\"wp-image-1231\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-matrice-cannibalisation-1024x571.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-matrice-cannibalisation-980x547.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-matrice-cannibalisation-480x268.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Axel and his teams appreciate this feature for the<strong> data clarity <\/strong>that it supplies, including <strong>similarity percentages<\/strong>.&nbsp;<\/p>\n\n\n\n<p>This tool also proves very useful in discussions with customers, who are often unfamiliar with SEO concepts. The table then becomes a<strong> teaching aid <\/strong>effective for <strong>explain the concept of cannibalization in simple terms<\/strong> and its impact on site performance.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If it's easy for the customer to understand, I lose less time on the explanation part\" (...) \"If I save time, I can get more customers\" (...) \"If it's easy for the customer to understand, I lose less time on the explanation part\" (...) \"If I save time, I can get more customers\" (...)<\/p>\n\n\n\n<p>\"Basically, the percentage corresponds to a percentage of similarity between search results. We stop there, the customer understands everything. No need to go and explain, no need to go and screen the top 10\".<\/p>\n\n\n\n<p>\"Before, it was much more complex because you had to manage to justify it all over again for the sake of transparency.\"<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/go\/signup\/\">Discover SERPmantics now<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Other popular features<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Optimized plan and structural data (number of words, paragraphs, headings)<\/h4>\n\n\n\n<p>The agency particularly appreciates the AI-driven plan generation feature, especially as they have not found a similar alternative from YourTextGuru.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This feature allows you to <strong>save considerable time<\/strong>We also offer our customers a wide range of services, including copywriting guides, <strong>are often faced with a blank page syndrome.<\/strong><\/p>\n\n\n\n<p>Le guide de r\u00e9daction qu\u2019ils constituent avec SERPmantics inclut les \u00e9l\u00e9ments cl\u00e9s pour optimiser le contenu : nombre de mots, structure des paragraphes, et autres recommandations SEO \u00e9voqu\u00e9es pr\u00e9c\u00e9demment. S\u2019ajoute \u00e0 cela le plan d\u00e9taill\u00e9 pr\u00eat \u00e0 l&#8217;emploi, que l&rsquo;\u00e9quipe peut ajuster selon les besoins sp\u00e9cifiques des clients.<\/p>\n\n\n\n<p>Overall, this feature allows you to <strong>save time while improving content quality<\/strong> in :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quickly identifying <strong>areas for optimization&nbsp;<\/strong><\/li>\n\n\n\n<li>Helping to <strong>structure <\/strong>effectively, taking into account the target keyword and SERP results<\/li>\n\n\n\n<li>Responding precisely to <strong>research intentions<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\u00e7a permet de g\u00e9n\u00e9rer un article qui est mieux structur\u00e9, (&#8230;) plus rapidement que si tu le faisais par toi m\u00eame.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Heatmap for competitor analysis<\/h4>\n\n\n\n<p>One of the agency's most frequently used functions is the <strong>heatmap<\/strong>. In addition to providing a list of keywords to add to its content, SERPmantics gives users access to a table (called a heatmap).&nbsp;&nbsp;<\/p>\n\n\n\n<p>It allows you to<strong>analyze the practices of the top 30 competitors in the SERP results.<\/strong> It shows the keywords in the list and their frequency of use for each competitor. This feature offers <strong>a precise, comparative view<\/strong>to refine your content strategy by <strong>inspired by best market practices.<\/strong><\/p>\n\n\n\n<p>The tool offers several reading levels, providing essential information for beginners and advanced features for experts.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"568\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-semantique.png\" alt=\"SEO semantic expressions\" class=\"wp-image-1234\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-semantique.png 604w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-semantique-480x451.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 604px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-heatmap-semantique-1024x669.png\" alt=\"Semantic heatmap in SERPmantics\" class=\"wp-image-1228\" srcset=\"https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-heatmap-semantique-1024x669.png 1024w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-heatmap-semantique-980x640.png 980w, https:\/\/serpmantics.com\/wp-content\/uploads\/2025\/04\/etude-de-cas-axel-heatmap-semantique-480x314.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>It mainly uses the heatmap as a<strong> educational support for customers<\/strong>. Thanks to this tool, he can explain in concrete terms why adding certain keywords to their content is essential to improve their performance against the competition.<\/p>\n\n\n\n<p><strong>The table is particularly intuitive<\/strong> Its colorimetry makes data easier to read. A well-dosed keyword appears in green, while an excess is indicated in red and an insufficient presence in orange. This visual approach enables customers to <strong>quickly understand the adjustments needed to optimize their content<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/go\/signup\/\">Test SERPmantics for free<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Update frequency indicator<\/h4>\n\n\n\n<p>SERPmantics recommends that users<strong> update their content<\/strong>. The update frequency is defined individually for each guide. This information is indicated directly in the guide, and a <strong>email notification is sent when it's time to update content.<\/strong><\/p>\n\n\n\n<p>This alert therefore encourages you to take stock of your content, in particular to check that it <strong>always match search results and are always well optimized<\/strong>. With the competition always looking to gain the upper hand, maintaining quality content is essential for <strong>maintain a stable and lasting position in search results.<\/strong><\/p>\n\n\n\n<p>This function is much appreciated by the agency, which has set up alerts to remind it to look at its positions in the SERPs and see whether or not it's worth re-optimizing over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>The adoption of SERPmantics by Axel Morel's agency has transformed their approach to SEO optimization, offering significant gains in <strong>time, performance and efficiency.&nbsp;<\/strong><\/p>\n\n\n\n<p>Thanks to its ease of use, intuitive interface, precise recommendations based on search intent and multiple functionalities (keyword list, heatmap, cannibalization management, optimized plan, etc.), the tool has enabled a <strong>measurable improvement in content positioning<\/strong> as well as a<strong> increased productivity.<\/strong><\/p>\n\n\n\n<p>The impact is equivalent to saving one full-time position. Teams can now <strong>produce 6 guides in one morning<\/strong> compared with 3 previously.<strong> In just 2 months, the agency generated over 300 reports<\/strong>This is proof of the tool's rapid adoption.<\/p>\n\n\n\n<p>The key element that has enabled us to reach the top of the SERPs more quickly remains the consideration of search intentions. Among other things, this is what has made the difference with competing tools, enabling us to better meet the expectations of search engines and users alike.<\/p>\n\n\n\n<p>In fact, it's the first thing he'd point out if he were to recommend SERPmantics to a colleague: <strong><em>\"You may have optimized with other tools on the market, but you'd be amazed at the search intent SERPmantics gives!\"<\/em><\/strong><\/p>\n\n\n\n<p>With ROI visible in just 2 months, Axel Morel believes that SERPmantics is particularly well suited to copywriters, freelancers and agencies, thanks to its simplicity and clear data visualization.<\/p>\n\n\n\n<p>Initial feedback has been very satisfactory and encouraging. The agency plans to <strong>continue to use it<\/strong> by optimizing all its customers' content with SERPmantics. It would also like to make greater use of the internal linking functionality to <strong>strengthen our customers' SEO strategies.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/go\/signup\/\">I optimize SEO content now<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">and free of charge \u2705<\/p>","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates r\u00e9dacteur web, consultant SEO ou vous faites partie d\u2019une agence ?L\u2019optimisation s\u00e9mantique est la cl\u00e9 qui peut vous permettre de grimper assez rapidement en haut des r\u00e9sultats de recherche ! Plut\u00f4t que de se concentrer exclusivement sur un mot-cl\u00e9 principal, l\u2019optimisation s\u00e9mantique implique d&rsquo;int\u00e9grer des termes apparent\u00e9s, des synonymes et des expressions li\u00e9es. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2836,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1196","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>+15 positions en 2 mois : Comment SERPmantics d\u00e9bloqu\u00e9 les r\u00e9sultats SEO de l\u2019agence web d\u2019Axel - SERPmantics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serpmantics.com\/en\/case-study-axel-morel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"+15 positions en 2 mois : Comment SERPmantics d\u00e9bloqu\u00e9 les r\u00e9sultats SEO de l\u2019agence web d\u2019Axel - SERPmantics\" \/>\n<meta property=\"og:description\" content=\"Vous \u00eates r\u00e9dacteur web, consultant SEO ou vous faites partie d\u2019une agence ?L\u2019optimisation s\u00e9mantique est la cl\u00e9 qui peut vous permettre de grimper assez rapidement en haut des r\u00e9sultats de recherche ! 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