Multiply your SEO traffic by 27 by optimizing your existing content 📈 - Case study & Princess Lia's SERPmantics opinion

princesselia.com, an e-commerce company specializing in cosmetics, recently decided to change its CMS last July. Their website, while having a strong community, had never been truly optimized for SEO. Despite this, the previous year the site had seen its sales double without any specific effort. This unexpected success prompted the company to give serious thought to SEO optimization to further maximize their potential.

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Challenge: A highly competitive sector

Operating in the highly competitive cosmetics sector, the creators of Princesse Lia knew that appearing on the first page of search results wasn't going to happen by magic. The main challenge lay in understanding and applying SEO best practices, a field often perceived as complex and technical.

Before discovering SERPmantics, they faced two major obstacles:

1. Choosing the right keywords Identify the most relevant keywords without a clear strategy.
2. Content optimization : Understanding how to structure and enrich pages around keywords chosen to maximize their visibility.

Solution: A simple and effective approach with SERPmantics

After testing several tools, ranging from simplistic solutions to overly technical options, Laurie from Princess Lia discovered SERPmantics. The latter offered a perfect balance a simple yet powerful interfaceto structure and optimize content in the blink of an eye.

Features most appreciated by the team include :

• Instant analysis A clear note on the SEO performance of each page, with specific recommendations on what needs to be improved.
• Semantic enrichment Suggestions for alternative keywords to avoid excessive repetition and enrich the text.
• Benchmarking The ability to consult top-ranked pages for inspiration on best practices.

Results: Exponential performance

The results obtained by Princesse Lia's e-commerce site were rapid and impressive:

• Keyword positioning In just three months, keywords such as "hemp oil face" and "calendula oil" moved up from 35th to 2nd place on Google.

• Increased traffic Monthly traffic on the site has almost doubled since September (in just a few months), ending up at x27 in one year (from 362 visitors/month when the site was first registered on SERPmantics to 9,641 visitors/month in mid-August one year later).

• Sales figures : Thanks to the increase in qualified traffic, monthly sales have risen by an average of 25 % per month.

These results testify to the effectiveness of SERPmantics, which has enabled the princesselia site to go from a high-performance site with limited visibility to a truly established player in its sector in terms of natural referencing.

Testimonial: A Smooth, Profitable Experience

"SERPmantics has become my an essential tool for SEO. It's simple, effective and has enabled me to structure and enrich my pages quickly. The results are concrete and visible in just a few months, which is very encouraging. It's a a more than profitable investment for our company.

An investment that makes a difference

Princesse Lia's experience shows that even in a competitive sector like cosmetics, it is possible to stand out from the crowd thanks to a well-thought-out SEO strategy and a high-performance tool. SERPmantics has not only made it possible tosignificantly increase site visibility and trafficbut also boost saleswhile facilitating the optimization process.