+15 positions in 2 months: How SERPmantics unlocked SEO results for Axel's web agency

Are you a web copywriter, SEO consultant or part of an agency?
Semantic optimization is the key to climbing to the top of search results fast!

Rather than focusing exclusively on one main keyword, semantic optimization involves integrating related terms, synonyms and related expressions. This makes it possible toenrich content while broadening its visibility in search results and positioning itself in the top ten. first Google search results.

However, performing a semantic analysis may prove long and complex...and if accompanied by a tool to carry out this analysis was the solution ? 

Axel Morel, SEO project manager and agency team manager, shares his experience of using SERPmantics, an SEO semantic analysis tool designed to help content creators improve their positioning on search engines, especially Google. 

SERPmantics analyzes search results for a given query and provides precise recommendations on how to optimize your content in order to better match the expectations of search engines and users. If we had to sum it up in one sentence, it's a tool that helps you reach the top positions of Google search results.

The aim of this case study is to demonstrate how the SERPmantics tool enabled Axel and his team tooptimize their contentmore efficiently, while measuring the impact on SEO performance content.

Initial situation and challenges 

The agency where he works has been in existence for over 20 years, supporting around a hundred customers from a wide variety of sectors.

Before adopting SERPmantics, the team had already explored several semantic analysis tools to optimize its customer projects. It started with 1.fr, then she migrated to YourTextGuru, which she used for about two years. Although YourTextGuru produced satisfactory results, the tool showed certain limits which have become more pronounced over time:

• A unintuitive interfacenot always pleasant to use, and V2 has not solved the problem 
• A content creation process time-consumingnot adapted to their customer volume
• A standardization problem: he is convinced that if everyone uses the same tools and applies the same strategies, it becomes difficult to stand out from the crowd and reach the top positions on Google. That's why he loves testing new approaches and exploring high-performance tools.
• Inefficient management of search intent optimization.
• Visit content stagnated in their positions in SERPs

"I was wasting time and not getting the results I wanted quickly".
"I like a tool to be efficient (...) I need to move fast".
"I have far too many customers to waste time".

Implementation of SERPmantics and adaptation of processes

Discovering and choosing SERPmantics

Axel discovered SERPmantics on the account Twitter by its founder, Amaury Duval. Compared to other similar tools, he found it much easier to handlewith a fluid, intuitive interface.

SERPmantics is much more than a simple SEO recommendation generator. It helps to optimize content not only for search enginesbut above all to meet Internet users' expectations.

The tool provides precise recommendations It offers a wide range of functions: number of words, titles, paragraphs, links, images, videos, tables and lists to integrate. It also offers a list of keywords ranked in order of importance and frequency, color-coded for a quick overview. By analyzing SERP results, it also enables you to compare its content with that of competitors and adjust its strategy to stand out from the crowd.

Where SERPmantics really stands out is in its understanding of research intentions. More than just a question of keywords, success on Google is based on the ability to respond precisely to user expectations. It's this aspect that he particularly appreciates, thanks in particular to the "search intentions" tab, a feature he hadn't seen before. not found at YourTextGuru. This tab helps you better understand visitors' expectations and is accompanied by a comparative table of the top 10 SERP results. An invaluable tool for refining your strategy and gain an edge over the competition.

With SERPmantics, you can generate titles, meta-descriptions and even an optimal content plan. It's all based on selected keywordiesearch requirements and best SERP results. This represents a real time saving to create optimized, well-positioned content.

If we were to sum up the decisive factors that led Axel to choose replace YourTextGuru with SERPmantics in content optimization would be: the easy-to-use tool and the possibility of structure its contents according to research intentions.

Implementation of the tool in the agency's processes

In his opinion, one of SERPmantics' greatest assets has been its easy integration into existing processes. 

Thanks to its intuitive interface and its quick to learnthe team the tool without difficulty. The transition went smoothly, without disrupting their way of working, which facilitated its adoption.

"Training the team on your tool is super fast, explaining to them why to set up the different elements, how to take them into account."
"Your tool seems to me easier to give to the teams. There were elements that were a little more visual for customers."

In 2 months, more than 300 guides generated

New content creation process with SERPmantics

The agency adopts two distinct approaches to content creation, depending on customer needs and targeted keywords: one relies on the use of tools such as SERPmantics, while the other is based on entirely human copywriting. 

SERPmantics integration has significantly improved their content creation processWhether it's guiding artificial intelligence to create content, or assisting copywriters in drafting briefs.

The tool provides detailed recommendations (keywords and volumes, lists, images, links, content plan...) which serve as a solid basis for writing richer, better-optimized content. Result: adopting SERPmantics allows you tohigher quality content and more advanced positions on Google.

Measurable results and impacts

Improved SEO performance

15-position jump in SERP results

The results were immediate for the agency after adopting SERPmantics. By fully integrating the search intents provided by the tool, they observed sizeable position gains : 

• An increase of 5 to 15 places in the SERP top 30and 2 to 3 places in the top 5 and top 10.
•  80% keywords in the top 20, and 50% reaching the top 10.

The impact of search intent on content performance has proved impressive. Axel cites the example ofa top 50 keyword that moved directly up to 12th positionsimply by integrating two missing research intentions that seemed so counterintuitive!

The results of their work with SERPmantics don't stop at gaining positions. The optimization and tracking of search intent has also enabled them to :

• Indexing faster (+36%) 
• A double the number of targeted keywords 
• A gain positions on re-optimized content with SERPmanticsparticularly those previously worked on with YourTextGuru but which had stagnated after several months online (8 months to 1 year) 
• A better position stability over time. 

"And we've had improvements, where you can have jumps of 5, 6, 7, 8, 10 positions."

"Out of 300 guides generated with SERPmantics, a large part was aimed at re-optimizing texts that were already optimized with YTG".

"We got better performance by optimizing semantics with the tool."

These positive developments are clearly visible in tools such as Google Search Console, Google Analytics and SEMrush, confirming that the effectiveness of SERPmantics in optimizing content.

Productivity and efficiency gains

SERPmantics cuts the time needed to write complete guides from 3.5 hours to 45 minutes

Before adopting SERPmantics, the agency took an average of 3 to 3.5 hours to write a complete guide. Today, with the tool, 30 to 45 minutes is all it takes. A saves almost 3 hours per draftwhich is no mean feat! 

Our communications managers, who used to produce 3 guides in one morning, are now able to produce 6. Productivity gains reach 70 %. On a yearly scale, this means equivalent to one full-time position savedThis enables them to handle a larger volume of work without hiring immediately, while achieving better results.

"We can scale the company without recruiting immediately, because we save time".

"SERPmantics saves us the equivalent of a full-time job".

Impact on customers' business

To date, the tool has been used by some thirty customers in a wide variety of sectors, and the feedback has been more than positive. On average, they have noted: 

• A increase in conversions from 20 to 50 % (comparison February 2024 vs. February 2025).
• A best user experiencewith more relevant, better-targeted content.
• A significant increase in trafficwith measurable results.

SERPmantics not only optimizes content production for the agency, but also also contributes to real business gains for the agency's customers.

Example for 3 different customers:

Key features and differentiating advantages

Search intentions: a key differentiator

Responding well to SERPmantics' suggested search intentions has boosted their results

+80% in speed of gain of positioned keywords

The agency had doubts as to the effectiveness of the functionality used to identify the search intentions associated with a keyword. To verify its relevance, they conducted A/B tests: on the one hand, scrupulously following SERPmantics recommendations; on the other, deviating from them completely. The results were indisputable: content that precisely matched the search intent performed significantly better.

"Of the 300 guides we've created, a hundred where we didn't follow our intentions, we've had mixed results, and of the 200 where we did follow our intentions, we've noticed a real improvement."

Adaptability to different themes and sectors

SERPmantics has proven to be a versatile tool, suitable for a wide variety of profiles. The agency works with around a hundred customers from a wide variety of sectors, including e-commerce, storefronts and web copywriters. Whatever the topic, they have all seen positive results with SERPmantics, particularly in terms of improved positions in search results.

Cannibalization visualization

SERPmantics allows you to view several guides from the same folder targeting the same or very similar keywords. This overview is important because cannibalization is detrimental to a site's SEO performanceand its ranking. 

To do this, SERPmantics uses the 12pages (also developed by the founder), which checks for cannibalization and alerts the user:

By clicking on cannibalization :

Axel and his teams appreciate this feature for the data clarity that it supplies, including similarity percentages. 

This tool also proves very useful in discussions with customers, who are often unfamiliar with SEO concepts. The table then becomes a teaching aid effective for explain the concept of cannibalization in simple terms and its impact on site performance.

If it's easy for the customer to understand, I lose less time on the explanation part" (...) "If I save time, I can get more customers" (...) "If it's easy for the customer to understand, I lose less time on the explanation part" (...) "If I save time, I can get more customers" (...)

"Basically, the percentage corresponds to a percentage of similarity between search results. We stop there, the customer understands everything. No need to go and explain, no need to go and screen the top 10".

"Before, it was much more complex because you had to manage to justify it all over again for the sake of transparency."

Other popular features

Optimized plan and structural data (number of words, paragraphs, headings)

The agency particularly appreciates the AI-driven plan generation feature, especially as they have not found a similar alternative from YourTextGuru.  

This feature allows you to save considerable timeWe also offer our customers a wide range of services, including copywriting guides, are often faced with a blank page syndrome.

The copywriting guide they put together with SERPmantics includes the key elements for optimizing content: word count, paragraph structure, and other SEO recommendations mentioned above. This is complemented by a detailed, ready-to-use plan, which the team can adjust according to customers' specific needs.

Overall, this feature allows you to save time while improving content quality in : 

• Quickly identifying areas for optimization 
• Helping to structure effectively, taking into account the target keyword and SERP results
• Responding precisely to research intentions

it generates an article that's better structured, (...) faster than if you did it yourself.

Heatmap for competitor analysis

One of the agency's most frequently used functions is the heatmap. In addition to providing a list of keywords to add to its content, SERPmantics gives users access to a table (called a heatmap).  

It allows you toanalyze the practices of the top 30 competitors in the SERP results. It shows the keywords in the list and their frequency of use for each competitor. This feature offers a precise, comparative viewto refine your content strategy by inspired by best market practices.

The tool offers several reading levels, providing essential information for beginners and advanced features for experts.

It mainly uses the heatmap as a educational support for customers. Thanks to this tool, he can explain in concrete terms why adding certain keywords to their content is essential to improve their performance against the competition.

The table is particularly intuitive Its colorimetry makes data easier to read. A well-dosed keyword appears in green, while an excess is indicated in red and an insufficient presence in orange. This visual approach enables customers to quickly understand the adjustments needed to optimize their content.

Update frequency indicator

SERPmantics recommends that users update their content. The update frequency is defined individually for each guide. This information is indicated directly in the guide, and a email notification is sent when it's time to update content.

This alert therefore encourages you to take stock of your content, in particular to check that it always match search results and are always well optimized. With the competition always looking to gain the upper hand, maintaining quality content is essential for maintain a stable and lasting position in search results.

This function is much appreciated by the agency, which has set up alerts to remind it to look at its positions in the SERPs and see whether or not it's worth re-optimizing over time.

Conclusion

The adoption of SERPmantics by Axel Morel's agency has transformed their approach to SEO optimization, offering significant gains in time, performance and efficiency. 

Thanks to its ease of use, intuitive interface, precise recommendations based on search intent and multiple functionalities (keyword list, heatmap, cannibalization management, optimized plan, etc.), the tool has enabled a measurable improvement in content positioning as well as a increased productivity.

The impact is equivalent to saving one full-time position. Teams can now produce 6 guides in one morning compared with 3 previously. In just 2 months, the agency generated over 300 reportsThis is proof of the tool's rapid adoption.

The key element that has enabled us to reach the top of the SERPs more quickly remains the consideration of search intentions. Among other things, this is what has made the difference with competing tools, enabling us to better meet the expectations of search engines and users alike.

In fact, it's the first thing he'd point out if he were to recommend SERPmantics to a colleague: "You may have optimized with other tools on the market, but you'd be amazed at the search intent SERPmantics gives!"

With ROI visible in just 2 months, Axel Morel believes that SERPmantics is particularly well suited to copywriters, freelancers and agencies, thanks to its simplicity and clear data visualization.

Initial feedback has been very satisfactory and encouraging. The agency plans to continue to use it by optimizing all its customers' content with SERPmantics. It would also like to make greater use of the internal linking functionality to strengthen our customers' SEO strategies.

and free of charge ✅