SERPmantics helps Aurélien optimize his customers' content for SEO

Customer presentation 

Aurélien Richard is freelance SEO consultant. After several years' experience in digital marketing (CRM, automation, copywriting), he decided to specialize in the natural referencinga field that combines his two passions: technical analysis and content writing. In order to offer a quality to his future customers, Aurélien trained himself (Live Mentor, bootcamps, YouTube videos on SEO) before launching himself full-time as aindependent.

He is currently working with a company specializing in the recruitment of luxury household staff. Their aim is to develop the French version of their site to better reach this market. Its main mission: 

• create landing pages SEO optimized ;
• produce a quality contentin line with the brand's values;
• structure a clear, targeted and effective content strategy

Before using SERPmantics 

Before using SERPmanticsAurélien's method of working was essentially manual : 

• handcrafted analysis of SERP ;
• reflection on research intentions ;
• analysis of competitors ;
• search for good keywords and the right lexical field.

But several frustrations appear : 

• a difficulty identifying the right keywords and the appropriate lexical field ;
• a uncertainty about optimization of its content and the positioning of its pages;
• from doubts on the structure content.

When asked what took him the longest, he replied:

" not having a well-defined plan and also which lexical field to use, which key word, how many times to repeat them."

The solution: SERPmantics for structuring, guiding and refining

Aurélien discovers the tool SERPmantics and integrates it into its process, which automates a number of elements. It is a semantic optimization tool that helps quality improvement content optimized for the natural referencing and for surfers. Here are the main features of the tool that appeal to him :

Detailed analysis of search intentions

SERPmantics analyzes the SERP and automatically identifies research intentions for a targeted keyword. This enables him to know which headlines to use and which topics to cover in his content. The tool also provides a list of keywords to include and avoida feature he considers very useful.

"The thing I really like about SERPmantics is the identification of search intent. (...) It's a great way of finding out what people are really looking for.

"I liked SERPmantics because the thing that's a little different is also that it puts keywords to avoid and that's something other tools don't do."

A detailed, directly usable content plan

The tool offers the possibility of a content plan in one click aligned with Google's search intentions and expectations. This makes save precious time to Aurélien, who can concentrate on the copywriting, with the assurance of an SEO-friendly plan.

"The generation of the plan is really very, very good (...) having a plan as detailed on SERPmantics really holds up. All you have to do is make your paragraphs and you're done."

Optimization score 

When writing content for the tool editorcalculates an optimization score in real time based on the recommendations made, enabling Aurélien to validate the quality of its content. He really appreciates this scoring system: when he writes content in the tool, he now knows whether it ranks better or worse than competing pages.

Internal linking suggestions

SERPmantics has a dedicated feature internal networking. It suggests link opportunities inbound and outbound to be integrated into its content for optimize it.

"The thing that's super interesting about SERPmantics, too, is that you can have a suggestion of everything that's internal linking. Doing it by hand, well that can take a bit of time."

Customer feedback after 2 months of use

Aurélien appreciates the tool, especially with its intuitive interface and its ease of use.

"I find it really simple, really easy. Frankly, it's very, very easy."

He also appreciates the quality of recommendations by the tool.

"I was really surprised by the quality (...) In the end, I realized that sometimes it's not necessarily the ones you talk about the most who are the best".

Here's what he'd say to someone who's reluctant to use SERPmantics for content optimization :

"I'd tell him that if he wants a tool where there's something ultra-qualitative that positions itself directly by analyzing search intentions on current Google pages, and he wants an ultra-detailed plan, he should go straight to SERPmantics."